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How to Create a Buyer Persona: A Basic 5-step Guide

Discover the 5 actionable steps you can take to create your ideal buyer persona. In the contemporary marketing world, the term buyer persona is steadily becoming popular.  Also referred to as marketing profiles or personas, they are a comprehensive description of an individual who represents a target audience. These are not clients but imaginary people […]

[Always Up-to-Date] What is the Optimal SEO Title Length?

Quick Answer: Optimal SEO title length: between 30 to 60 characters Optimal meta description length: between 70 to 160 characters A look into Google SERPs There are hundreds of millions of webpages on the internet; none of these pages are as important to digital marketers as the Search Engine Results Page (SERPs), and that’s for […]

How To Find Seed Keywords For Your SEO

50% of online search queries contain 4 to 5 keywords. However, a more significant percentage of these queries have seed keywords that are common if the search query is in a particular niche. Seed keywords are short, usually one or two words. They may be as simple as “car.” And their primary purpose is to […]

WordPress vs Squarespace SEO: Which is Better to Build an SEO-friendly Website

The first step in web creation is to get an incredible building platform. In your search for one, you may have already come across many options like Wix, Weebly, Bluefish, and many more. However, when it comes to the most popular website builders, the option for many has always been down to WordPress vs Squarespace. […]

Why You Shouldn’t Ignore Brand Signals

Businesses are grappling with link building and link profiles to rank better in search engines. However, another type of marketing method has been slowly taking over the realms of search marketing. It is neither technical nor complicated. It is known as brand signals. Businesses globally, both small and big, engage with the world through various […]

Open Graph Meta Tags: A simple guide for beginners

Let’s talk about Open Graph meta tags – what they are, why they matter, and how to implement them.  First thing first – social media is a great platform for you to promote your blog post. It will help deliver a steady stream of visitors to your blog.  To effectively promote your blog posts, you […]

7 Tips To Become An SEO Expert In 2022

Becoming an SEO expert or professional is actually quite simple. Not easy, might I add. But if you stick to the tips and tricks mentioned below, it should be smooth sailing. However, SEO can be quite costly. Especially if you hire an SEO expert for the job. Then again, why hire an SEO agency for […]

How to Perform an SEO Audit for a Quick Ranking Boost

Search engine optimization is a long-term process, and amidst content creation and link acquisition, part of your ongoing SEO strategy should include SEO audit checks. Having regular SEO auditing offers a way to identify SEO issues that could be affecting your website’s ranking on Google and other search engines. Without realizing it, there may be […]

SEO For Small Business: Finding The Right SEO Service

Do you find SEO a handful? Maybe you lack time to learn the intricacies of what SEO really is and what it can do for your business operations. For any small business looking to stay afloat in the search engine space, versatility is a critical strategy. Running paid ads has always been an excellent strategy […]

10 Best Strategies To Build Your Social Media Presence

In the current modernized society, social media has immensely transformed people’s way of life. It has simplified the communication process from sharing ideas, learning new information, and interacting with people.  In a business set up, building a social media presence is even more critical now as it generates more brand awareness, revenue, and leads. Through […]
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