Link building remains one of the essential ranking factors in digital marketing. Search engines, particularly Google, highly regard well-placed links in posts and reward web pages that use as many links as they can appropriately within their content. That’s to say, you stand in a better position of ranking higher in the search engine results […]
Read on to know all about keyword density and how you can achieve an optimal percentage. Besides publishing relevant content and optimizing your web design, ranking for the right target keywords will help your website stand out from the crowd. It’s one of the best strategies to get your content on top of the search […]
Have you ever heard of the term “keyword cannibalization”? If you have, then this should be a relatively easy-to-understand post. But for those still green on the term, if you optimize your posts for similar key terms, your rankings may suffer from keyword cannibalization. Yes! You’ll be devouring your chances of ranking in Google. This […]
Learn more about inbound vs outbound marketing in this article. Are you about to choose between inbound and outbound marketing? You can choose inbound marketing because everyone is online these days, and more than 86% of people skip ads on TV. You can choose outbound marketing because TV ads are 86% effective in the long […]
Modern-day marketers will use inbound marketing to draw the attention of customers and increase visibility. Have you done any of these inbound marketing strategies? Today’s consumers want to build relationships with the business that they buy from. “Push” advertising and mass marketing isn’t as effective anymore. For this reason, inbound marketing is one of the […]
The power of an email newsletter, when combined with SEO, will bring immense success to your brand. One of the first things that come into most business owners’ minds when they think about interacting with clients right now is social media, right? Well, they are right and wrong! Right because social media marketing is at […]
If you want to gain traffic and never-ending shares, then creating viral content will help you achieve the goal. Without a doubt, the current digital marketing landscape is overpopulated. This makes it challenging to effect various digital marketing strategies and steepens the viral content strategy. Fortunately or unfortunately, going viral is the new enigma of […]
Listed below are eight ways on how to reduce bounce rate. You know how important it is to have a well-laid-out SEO strategy. You want to have a lot of traffic to your site to help it rank higher on Search Engine Result Pages. Sadly, you have probably not given much thought to keeping the […]
Do you know there are activities to be done even after publishing a blog? Blogging is not as simple as writing a blog and publishing the content. Even if you have a great idea, there are various steps you need to take before you actually publish the blog. You need to take these steps into […]
Ready to publish a blog? Before you hit the publish button, go through these 10 important steps. With millions of blog content published each day, it becomes frustratingly hard to get people to read the content. If people don’t read your content, your organic marketing goals become unattainable. Here is the secret sauce before publishing […]
