What are SERP features? Google SERP features are the results in search engines that reveal more information about ranking websites beyond the standard results display. You can think of them as the natural evolution of the search engine results page (SERP) interface. SERPs have become cleaner, more relevant, more accurate, and more powerful than ever. […]
Black hat SEO is an illegal practice that goes against search engine guidelines. Bad actors use it to get their site rankings higher in the SERPs through illegal tactics. Google always penalize these websites. These unethical SEO tactics don’t solve anything for the searchers who will complain about their poor user experience with your web […]
The phrase black hat is borrowed from western movies and is used to depict the bad guys. They commonly wore black hats, whereas the good guys wore white hats. Hence, black hat SEO refers to a means used to increase a website’s ranking by violating terms of service set by search engines. Black hat SEO […]
As the world witnesses, a steady revolution of online marketing strategies, video popularity follows suit. Close to a decade ago, it was a costly and complicated affair to produce any type of video. Years later, with an influx of affordable and accessible video tools, the industry continues to thrive. Video email marketing remains one of the […]
50% of online search queries contain 4 to 5 keywords. However, a more significant percentage of these queries have seed keywords that are common if the search query is in a particular niche. Seed keywords are short, usually one or two words. They may be as simple as “car.” And their primary purpose is to […]
Businesses are grappling with link building and link profiles to rank better in search engines. However, another type of marketing method has been slowly taking over the realms of search marketing. It is neither technical nor complicated. It is known as brand signals. Businesses globally, both small and big, engage with the world through various […]
Becoming an SEO expert or professional is actually quite simple. Not easy, might I add. But if you stick to the tips and tricks mentioned below, it should be smooth sailing. However, SEO can be quite costly. Especially if you hire an SEO expert for the job. Then again, why hire an SEO agency for […]
Do you find SEO a handful? Maybe you lack time to learn the intricacies of what SEO really is and what it can do for your business operations. For any small business looking to stay afloat in the search engine space, versatility is a critical strategy. Running paid ads has always been an excellent strategy […]
In the current modernized society, social media has immensely transformed people’s way of life. It has simplified the communication process from sharing ideas, learning new information, and interacting with people. In a business set up, building a social media presence is even more critical now as it generates more brand awareness, revenue, and leads. Through […]
The fact that you landed on this page means you already know something about Google Keyword Planner and want more information about it. Or you are entirely blank about it and want to know how it can help. Well, you are in the right place. Google’s Keyword Planner is a convenient tool that blends two […]
