Google Sandbox (aka sandbox effect) refers to an idea or belief that Google filters new websites over a certain period with restrictions that prevent them from ranking highly in search engine results pages. These restrictions are akin to placing a young child in a sandbox to improve their motor skills. The public propagated the idea […]
The only constant in the SEO world is it’s always changing. And Google’s been known to make changes in its algorithm a record 600 times a year. Google’s main aim regarding its search engine is to deliver the best results for its users. And this is the main reason it’s constantly updating and improving its […]
Twitter has a huge audience, making it one of the best channels for advertising and boosting businesses or sharing content. Actually, according to Statista, Twitter has more than 330 million active monthly users worldwide! That essentially means that you are missing out big if you are not using it to promote your company. Apart from […]
You are walking along the street looking for a good café to take coffee. Six out of the eight cafes have customers inside. The remaining two are empty. Which of the cafes are you likely to go to? The ones with people inside or the empty ones? Obviously, you will go into one of those […]
Low search volume keywords are keywords associated with low traffic. Most SEO and marketers target high search volume keywords at the expense of low-volume keywords. But it’s worth noting that low-volume keywords still have the potential to bring you traffic. Having low-volume keywords in your content has zero negative impact on your SEO. In reality, […]
Citations are one of the main elements of local SEO. Most SEOs start their careers managing and overseeing citations for businesses. Now, when set up properly, citations can easily lead to enhanced local rankings. However, if done improperly, citations can be a nightmare for your business. This guide will walk you through all the facets […]
Today, Internet users strongly rely on search engines to find information on the web. They have become powerful tools and an essential part of everyday life. Search traffic accounted for nearly 30% of total web traffic in 2019. This highlights the importance of these platforms in directing user flow to websites. Search engines such as […]
Ten years ago, people relied on morning newspapers and magazines for news. During that time, it was perhaps the most efficient method of conveying news to the masses. Today, most of your customers and prospects are probably online scanning different brand headlines on Twitter or Facebook to see what’s trending. The world has changed in […]
According to research, approximately 2.87 billion people used smartphones in the year 2020. Around 80% of mobile device users used them to search the internet in 2019. Unlike before, owning a mobile phone is a necessity and not a luxury. Most people find themselves browsing the internet when free using their mobile phones. When Google discovered […]
Are you struggling to find the right keywords for your content online? You are not alone. Finding the best keyword ideas for your content can be quite challenging. With all the conflicting information found online today, you never know what works and what doesn’t. Targeting the wrong keywords could cost your brand time and resources. […]
