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Author: Ken

A coffee aficionado who's fascinated with the world of digital marketing and SEO. When he's free, he'll be chasing plastic discs out on a field.

What do Reciprocal Links Mean in SEO?

It is true that for your SEO marketing strategy to work today, you must find ways to get backlinks from other sites. However, for other webmasters to link back, you must offer them value, something worth adding a backlink to you. That is where reciprocal links come in hand. What is a Reciprocal Link? Essentially […]

Major Google Algorithm Updates: Everything You Need to Know

Google uses its well-defined algorithms to give the best possible answer for a search or query. For a better user experience, Google keeps on upgrading its algorithm. In this article, I’ll look into the various essential Google algorithm updates. As a website owner, it is crucial to understand what Google’s algorithms mean. It becomes easy […]

Bad Links: Characteristics of Links You Want to Avoid

Link building, once a crucial SEO strategy, has fallen out of favor of most SEO experts. The focus has now shifted from building manual web links to earning them through quality content. Publishing high-quality and original content is an excellent strategy for compelling other big brand names to link back to your site. But, link […]

10 Best Digital Marketing Tools to Use in 2022

If you’re new to the digital marketing niche, you are probably wondering what it is and why content creators and marketers regard it with such high esteem. Well, digital marketing is simply advertising delivered using digital channels. Digital channels may include mobile applications, emails, search engines, social media, websites, web applications, or any new digital […]

8 Most Effective Techniques to Find SEO Leads

Like with everything else, SEO presents numerous challenges in content creation, marketing, and lead generation. But once you get the hang of it and know where your faults are, you’ll be in a much better position to use it to your advantage and garner quality SEO leads for your brand. The average user has become […]

Setting Up Google Alerts for Your Business Advantage

Do you want to monitor your business’s online presence? How about receiving the latest news about your company’s niche? Well, Google Alerts is the solution to all your problems. Google Alerts ranks as one of the online monitoring tools you can use to track your company’s online presence and other related content. As the saying […]

10 Types of Bad Links You Should Avoid

Did you know that there are many types of bad links that could get your website penalized? Well, every SEO expert worth their salt should know that good links (along with great content) are what form the backbone of everything SEO. Today, links maintain their significance among Google’s ranking factors. That makes it an incredible […]

Successful Affiliate Marketing Strategies to Try in 2022

Affiliate marketing has certainly earned a spot on the high table as having the potential to boost sales and generate more revenue. But affiliate marketing does more than that. It’s a highly cost-effective and lead generation strategy where you pay solely based on performance. When utilized properly, you can leverage multiple affiliate marketing strategies to […]

10 Best Marketing Blogs You NEED to Follow

With several marketing blogs cropping up every minute, finding the right blog which provides value can get a little complicated. There are several features that a marketing blog should have to turn it from a good marketing blog into one of the best marketing blogs. Some of these features include; being informative, providing value, consistency, […]

15 Best SEO Blogs You Don’t Want to Miss Out in 2022

Search engine optimization doesn’t have a one size fits all strategic approach that guarantees success. It is an ever-evolving industry. You’ll require resilience, dedication, and willingness to explore and keep up to date with the most recent, related technological advancements. Advancements in artificial intelligence, augmented reality, search algorithms, social media platforms, email marketing, and various […]

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