Getting semantic SEO right will make a difference in your rank. Semantics is the study of how different words relate and how people draw meaning from these words. You’ve probably heard someone say “that’s just semantics” before. People tend to use that phrase to refer to the act of using one word to draw different […]
Learning how to build email automation? This guide will show you how to send automatic emails. Are you overwhelmed by emails? Those countless promotional emails can be quite irritating sometimes (most times). As a content marketer, your brand is likely familiar with marketing and transactional emails. Email automation is a critical tool used by marketers […]
Learn all you need to know about Google AMP & SEO. Let’s face it; slow-loading web pages are annoying. Studies reveal that about 53% of online consumers reported that slow page speed impacted their willingness to purchase items online. Today, mobile makes up for nearly half of the worldwide web traffic. This means that mobile-optimized […]
What is a KPI? Key metrics are also known as key performance indicators. These are statistics that are meant to give a measurement depicting the value, health, and performance of an organization or department—all organizations, either for-profit or nonprofit, use key metrics to determine their progress accurately. How do companies use KPIs? Key metrics are […]
Have a Youtube channel but don’t see any results? Make sure you have Youtube SEO optimization in place. Getting started on YouTube can be a daunting experience, especially if it’s your first time uploading or promoting a video. But then again, the benefits of being on YouTube far outweigh the challenges. Therefore, you shouldn’t let […]
These Facebook Ads Best Practices will help you advertise with maximum reach. Did you know that over 65% of United States adults use Facebook? Not only does this provide content marketers an excellent opportunity to reach readers and target audiences swiftly, but it also allows them to track and monitor their Ads’ success. Not to […]
Digital marketers and business owners leverage a wide range of Facebook marketing strategies to engage with customers, reach a new audience, and drive sales. With more than 2.7 million active monthly users, Facebook is one of the most promising social media channels. Businesses, large and small, are keen to infiltrate this market and get their […]
When appropriately utilized, keyword strategies will yield excellent results eventually. They come back like a boomerang and help improve your content marketing strategies and effectiveness. But growing your website traffic isn’t as simple as you’d think. It is the first step in any SEO keyword strategy. Even so, without people visiting your website, you won’t […]
Knowing the right content engagement strategies is vital in growing your brand. Have you ever tried catching someone’s attention in a noisy, crowded room? Creating online content feels just like that. You’ll be competing against virtually endless oceans of information. And everyone wants the top spot. Writing online content that isn’t engaging or doesn’t promote […]
How many out of the 14 free Google tools are you using? You’ve probably heard of this thing called Google. You know, the search engine that makes 3.5 billion searches per day. However, Google is more than just another search engine. In fact, it’s so much more than meets the eye. It’s a suite of […]
