Consider your online purchasing habits. Do you order from the first website you come across? Or do you first read multiple articles to diversify your knowledge on the products or services? No doubt, you fall under the second category. According to this study from Hubspot, the average buyer reads 3-5 articles before contacting a seller. […]
If you are looking to build a successful business in the long run, you must have the answer to your business’s unique selling proposition. This is what sets you apart from your competition, and it is one of the major aspects that make your business unique and encourages customers to come to you for your […]
Almost everyone’s doing content marketing. Big and small businesses, B2Bs, and B2Cs all now have online websites populated with blog posts, articles, or videos. As you can see, that would make a pretty significant number of data produced every day. According to Techjury’s report, that’s over 2.5 quintillion bytes of data being created every single […]
Just when you thought you had mastered all the popular formats of content creation, Google has introduced a new kid down the block called Web Stories. Okay, wait. But Google Web Stories is not entirely new. Web stories were actually rebranded from Google’s Accelerated Mobile Pages (AMP) story format that was introduced back in May […]
93% of all online experiences start with search engines. According to opinion master, 75% of users never scroll past the first page. This is where you need to be to redirect maximum targeted traffic to your website. It would be best if you captured target audiences as they made search queries. To do this, you’ll […]
It’s amazing how many blog posts are published every single day. The amount of data created on the internet is truly mind-boggling. With WordPress alone, we see about 70 million new posts and 77 million new comments every month in 2020, according to TechJury. And trust me, this number is only going up ever since. […]
What is a sales conversion funnel? The term is used in e-commerce to describe the different stages a buyer goes through to make an actual purchase. The conversion funnel stages are divided into the upper, middle, and lower stages. The term ‘funnel’ is used to describe customers’ gradual decline as they are guided through these […]
We thought 2022 would be better but with the current situation that the world is facing, it is believable when one said that the “post-pandemic world” would be so different. Why? Because of the COVID-19 pandemic, businesses around the world were forced to shift their businesses online. Many new small businesses are appearing as through […]
It’s a controversial subject among SEOs. Although almost everyone unanimously agrees that keyword research is important to create an SEO-optimized article, many don’t find the need to monitor their Google keyword rankings and see if their content has worked. Despite the ongoing SEO debate about rank tracking, personally, we think it is still relevant and […]
Search engine optimization (SEO) remains one of the primary sources of online audience and traffic that is essential to your website growth. In your journey for a better ranking on Google, you may have heard about several options that help website owners to succeed in it. If you have built your website using WordPress, the […]
