A marketing plan is at the core of any product or business launch as it helps brands layout overall marketing objectives. The plan steers marketing operations such as developing brand awareness, increasing client base, establishing a competitive advantage, and attracting new leads. That said, marketing plans can be very sophisticated write-downs because they offer comprehensive […]
Every blog post is different. Not entirely different. But different all the same. Think about all the blog posts you’ve read to date. They’re probably not as different as you’d imagined. Take some time and analyze the formats of each blog. You will realize that the writing style and design are more alike than you initially […]
Marketing in a competitive niche is like a chess game. However, instead of playing against one opponent, you may be playing against multiple opponents with varying degrees of experience. Any move you make on your side of the board affects the other players’ next move. Naturally, your competitors will analyze your moves to try and […]
Though on-page SEO is essential, did you know that off-page SEO is also vital? Backlinks and other off-page factors are essential Google ranking factors. Actually, a 2020 study indicated that there is a relationship between Google rankings and backlinks. Now, backlinks are just part of off-page SEO. Google states that there are many other off-page […]
To identify your competitive advantage, you must do comprehensive research on your competition and industry. Today’s market research is a vital aspect of transforming, enhancing, and designing products and services that customers need and want. It is also crucial to know what consumers are seeking and provide the right information using phrases that they understand. […]
Have you ever started your own blog before and ranked from it? If so, what does it take to start and maintain a successful blog? What did you do right/wrong at the beginning of this new venture? There are many steps involved in learning how to become a blogger. Here’s a step-by-step guide to show […]
If you are struggling to get quality links, it is probably because there is nothing on your end that deserves links. It is a fact that some types of content get links easily than others. Those that earn links seamlessly are referred to as linkable assets. Below is a profile of a well-performing linkable asset. […]
The digital landscape is transforming so rapidly that succeeding in organic search requires constant optimization of your SEO strategies. Not to mention a combination of several search engine ranking factors to consider; on-page and off-page SEO. However, the reality is that off-page SEO can’t do your content rank much good if you don’t pay attention […]
You probably already know that your entire online marketing strategies revolve around your convergence of content, social, and search. And quality content is the dominant piece of this puzzle. Every content marketer’s goal always is to create quality content that represents their brand and draws in the right target audience. Not to mention how highly […]
Google Remarketing is a strategy whereby one connects with users who’ve previously interacted with your website or mobile application. Google Remarketing allows you to tactically place ads to these audiences while browsing through Google or partner websites. According to statistics on Statista.com, 98% of your website visitors are not ready to make a purchase. Doing […]
