As the world becomes more mobile-centric for their day-to-day activities, mobile marketing through devices seems like a must-have skill for marketers and advertisers. Unfortunately, that is not the case. Most marketers are treating mobile marketing as a general extension of the PC or desktop environment, which is not right. Mobile marketing is its own arm […]
Back in the old days, content marketers could easily manipulate keyword stuffing on the search engine results pages. Before, sites could use keyword stuffing to rank high in Google’s SERPs. However, this led to a significant decrease in overall user experience for these websites. Online users were not satisfied and felt tricked into seeing pages […]
If you just created a new website, it’s likely that search engines won’t promptly know it exists. During the first few days or weeks, your chances of ranking in the search engines won’t just be an improbability. Ot will be an impossibility. But one fact you must note whenever you submit website to search engines […]
When you first register for a domain, it takes a while before building your authority. Essentially, there are several factors you must consider, like proper on-page SEO, to ensure your site’s content is high quality. You must also focus on keeping your website mobile-friendly and work on shortening its loading speed. But more on that later. […]
Google is a force to reckon with in the industry. According to Statcounter, the company owns 92% of the market share when it comes to search engines. This is followed by Bing with a mere 2.6%. Search engines are a great way for how people around the world get their information. Optimizing your site to […]
Are there any other search engines other than Google? It wouldn’t be a surprise to find some online users scratch their heads with these somehow disturbing questions. Yet, they are genuine questions some online users would really ask. Being as Google is the crème-de-la-crème of all search engines. It’s no secret that Google runs the […]
Content marketing is in the middle of one of the most interesting evolutions in history. Search results have been a major traffic source and lead funnel for businesses leveraging online marketing. It’s a huge source for content marketers and customers alike. But slowly, social media is increasing its importance and grip as an effective marketing platform. And […]
Billions of people are using social media globally. According to Statista, more than 3.6 billion people are currently using various social media channels. The number is expected to increase to more than 4 billion people by 2025. For businesses, this is an excellent opportunity to reach out to potential customers inexpensively and increase traffic from […]
The highly coveted, highly sought after, and fervently desired B2B leads can be freaking hard to get! Business owners and entrepreneurs would do almost anything to get more leads for their businesses. The fact that you’re looking to increase B2B leads means you have some basic knowledge of the marketing process. You know the importance […]
An advertising process starts with identifying the promotion’s objectives and using the right tools to achieve them. Some of the leading advertising types include catalogs, leaflets, TV ads, directories, online platforms, outdoor, and many others. Measuring these campaigns’ success requires a crucial metric known as the conversion rate. This is the process that records the […]
