Since Google announced its interest in video content and started using them as a ranking factor, video advertising trends have become growth drivers of the entire marketing landscape. The advent of new platforms and video formats also opened doors to new video marketing possibilities allowing businesses to expand their marketing horizons. And while the inclination […]
Are you practicing these 11 marketing lessons? If you have not, it’s time to do so. It’s almost impossible to imagine that 2020 didn’t shape any business’s marketing or operation processes. The Covid-19 pandemic forced many brands to re-evaluate their marketing strategies and adapt to the new reality of working remotely. And owing to these […]
Want to learn more about HTML and CSS? This guide is created to help beginners excel in this area. Like with most content managers and website owners, as you start entering the coding field, it’s not uncommon to wonder how much coding you’ll have to learn. Guess what? You don’t really need to learn much […]
A guide to approaching a digital workforce transformation in your enterprise. The world has become so digital to the point that the workplace isn’t just that physical space occupied by your staff during office hours. The workplace has transformed into an ever-connected environment that provides employees with instant access to everything they need. Come digital […]
Being productive in any work environment doesn’t happen by accident. It results from your commitment to excellence, planning, intelligence, and consistent effort to excel in your work. However, this isn’t possible without using countless productivity tools and apps to make work easier around the office space. The business world has become so competitive that you […]
Ready to learn how to promote brand awareness through brand building? Make no mistake. Having a recognizable and loved brand is the most valuable asset a business can own. As a business, the chances are you’re probably competing against some of the big-name companies that already have devoted clients and unlimited marketing budgets. Without a […]
The age of the internet has revolutionized how so many things work, especially in the business, corporate, and marketing world. With it, niche marketing has evolved to become the new king of the marketing world. A properly set niche marketing strategy allows both marketers and business people to reach out to increasingly smaller groups, providing […]
Learn why interactive content is the future. Over the years, there’s been a litany of sources claiming that the human attention span is declining, putting humans somewhere below the supposedly absent-minded goldfish. But if you come to think about it for a second. If our attention span lasts only about 8 seconds, then how are […]
There’s a shift to personalized marketing, and it is not only for businesses but also to achieve customers’ expectations. From Google to Amazon and Facebook, we are constantly being bombarded by personalized marketing almost every single day. It’s little wonder that this has led users to expect the same level of personalization in marketing from […]
Hyper personalization is said to be the future of marketing. In fact, it’s already here. Almost everyone knows the frustrations of receiving irrelevant advertisements when browsing the internet. You’ve probably been a victim yourself. In fact, over 75% of online shoppers feel the same way. Unfortunately, this has been an issue for the longest time, […]
