We are in 2022. Ranking and SEO still goes strong with content marketing. Based on a survey by Safari Digital, 57% of SEO experts still rank content creation and content marketing as the #1 way to drive the best results in search marketing. But first, understand that here they are referring to creating optimized content, […]
In this digital age, there are increasingly more people online than ever before, but still many brands and marketers are struggling with the same problem, i.e. grabbing the attention of their target audience. The solution however is simple: transmedia storytelling. Whenever social media and the search walk a new route, market agencies and brands should […]
One of the wrong assumptions that many digital marketers make when conducting keyword research is that the process is done once they strike a balance between keyword difficulty and search volume. This, however, often sets them up for poor keyword targeting which ultimately hurts their rankings on search engines since they can’t compete favorably with […]
SEO content writing is the act of writing for both people and search engines while targeting specific search queries. It’s not just plain writing. To be effective, you would need proper keyword research and important audience insights gathering before publishing your content. Afterward, you would need to constantly optimize your content to keep it updated […]
Every year, you hear someone claiming that SEO is dead or not effective. But is it really? Come to think of it, what’s really dead are the old are shady SEO techniques writers still use when creating content. Things like comment spam, thin content, and keyword stuffing are still a thing. And they can really […]
If you are a startup just starting out or looking to accelerate your growth, an online marketing tactic you should consider is search engine marketing, especially if you have some budget at hand. Otherwise known as SEM, it has been increasingly one of the most effective ways for businesses to grow in a competitive marketplace. […]
As marketers, we are always on the lookout to generate more sales leads. The reality is the buyer’s journey is no longer what it used to be, thanks to the influence of the digital world. In order to reach today’s buyers, marketers must understand the buyer’s journey online and make sure to align their business […]
Have you ever felt like you’ve done everything possible to raise your conversion rate, but no one is buying? You’re following the right procedures like using enough whitespace and having only one call to action. You’ve broken down your top of the funnel content into relevant segments for easy scanning, and your words are captivating. […]
One of the buzzwords associated with search engine optimization is keyword research. Although some people take it for granted, keyword research is perhaps the most critical aspect of any digital marketing campaign. Before you understand the dynamics of keyword research, you first need to know what keywords are. What Are SEO Keywords? Keywords are words […]
If you have ever taken a marketing course, you are most likely to have heard of the 4 Ps in business, otherwise known as the marketing mix. However, its reception is mixed. Some marketing professionals revere the 4 Ps of marketing, while others scoff at the concept. So, our question is are the 4Ps in […]
