The first step in web creation is to get an incredible building platform. In your search for one, you may have already come across many options like Wix, Weebly, Bluefish, and many more. However, when it comes to the most popular website builders, the option for many has always been down to WordPress vs Squarespace. […]
Search engine optimization is a long-term process, and amidst content creation and link acquisition, part of your ongoing SEO strategy should include SEO audit checks. Having regular SEO auditing offers a way to identify SEO issues that could be affecting your website’s ranking on Google and other search engines. Without realizing it, there may be […]
Whether you work in-house or for a digital marketing agency, I am sure you already know that various factors affect SEO, and this includes meta tags. Though meta tags are mainly used for search engines such as Google and Bing, meta tags are a crucial aspect of Google’s ranking algorithm, and you cannot afford to […]
When it comes to building your website, creating a great website design is pointless if you don’t have a copy that is on par. Likewise, having a great microcopy with low-quality visuals can also drive your visitors away at the first glance. Needless to say, both your copy and design should complement each other. For […]
Let’s face it. No one would ever find your site without Search Engine Optimization, normally abbreviated as SEO! As much as you might want to shrug this off, the truth is that SEO plays a big role in ensuring your site ranks highly in Search Engine Results Pages (SERPs). SEO involves creating fresh, valuable content, […]
You most likely already have a rough idea of rich results. Yes, they are those enhanced search engine results that are designed to display specific key information and answer user’s queries at a glimpse. For example, just take a look at the search results returned from the query “banana bread“. Rich results beautify and ‘enrich’ […]
SEO analysis refers to the process of closely analyzing and optimizing your website to fit search engines’ parameters so that it ranks higher in search engine results pages, SERPs. Doing this improves your website’s performance, impacting your website’s traffic and, consequently, your conversions. Search engines use algorithms to rank content so that the best and […]
What is Targeting in Marketing? And Why Is It Important? One big mistake people make in their content marketing strategies is not figuring out who their target audience is. Most content marketers create content and start marketing it to everyone to get more traffic. While this might work towards boosting your traffic, it’s a bit […]
What is SEO Copywriting? SEO copywriting is about creating useful and compelling content that other people will gladly promote on social media platforms, and in turn, rank high for your target keywords. Copywriting with SEO in mind increases your content’s relevance and authority besides boosting its search engine rankings for selected keywords. Therefore, when you […]
Successful search engine optimization tactics hinge on implementing the best practices and availing great user experience to rank high for your keywords in the search engine result pages (SERPs). But how exactly do you measure success in SEO? This depends on your SEO keyword rankings and how you can use them to gain insight into […]
