To the copywriting newbies, welcome aboard! To the seasoned copywriters, we know why you are here. We know that writing a good copy is hard, but writing an effective copy is really hard. So feel free to read on as we provide some world-class examples of good copywriting so you can get some inspiration from […]
Gone are the days where updating your blog or even putting out new content can attract a huge amount of traffic. Though there are still some SEO gurus out there who preach that churning out good quality content daily would get you traffic, they are not 100% wrong – but they are not 100% right […]
There are many SEO metrics to track and measure when it comes to optimizing your website and user experience, and one important metric that most marketers often forget but is vastly important would be your bounce rate. Having a high or astoundingly low bounce rate can mean that there is something wrong with your page […]
Using SEO to strategically increase traffic to your website and make your content more visible is often seen as a long-term process. When it comes to using the right keywords to target the right audiences, your content would take some time before it actually ranks, and that can come with its own set of challenges. […]
When it comes to SEO, you are only as good as your tools. As a content writer or marketer, time is of the essence. To keep up with the workloads and meet deadlines, you need to budget your time and work productively. Developing a content creation and marketing strategy is vital, but at the end […]
Search engine optimization (SEO) is divided into two main categories, on-page and off-page SEO. While all of them are important to the success of any SEO effort, they are entirely different. On-page SEO is about optimizing aspects of a site within your control, while off-page SEO is about enhancing a site’s domain by earning backlinks […]
You’re tired of churning out one piece of content after another and seeing a minimal (or zero) increase in traffic or sales. Every time you upload blogs to your Squarespace website, you have some hope that maybe, just maybe, your content will finally blow up. But just like all the previous times, no one seems […]
Fresh content. Though not as significant an SEO factor as compared to quality and relevance is a fairly important metric that could potentially impact your Google rankings. Your website is a living, breathing entity on the internet. Every action you take, no matter if it is adding new content to your website or rehashing your […]
Content creation is now becoming an integral part of running an online business and website. A series of quality content is essential to help you connect your website with your target audience and build trust. It also fuels your marketing which gives your brand the attention it deserves. However, a series of quality content won’t […]
Looking for ways to build backlinks? Regardless of what people at Google say, your website’s backlink quality still plays a pretty important factor in getting your brand to appear on the front page of Google. Creating well-crafted press releases can help. (Here’s a curated list of press release examples if you need inspiration), but securing […]
