93% of online browsing experiences start through search engines, and to be visible to a search engine, you have to use the right keywords relevant to the right audience. If you are looking for keywords or topic ideas for your content, one source you might get referred to is Answer the Public. And don’t get […]
A tone of voice depicts how an organization communicates with the market audience. It covers the choice of words, sequence and tempo used to portray a brand’s values and personality. In a business setting, the tone of voice refers more to written communication than spoken words. This applies to all types of content created from […]
Consider using Reddit for your marketing or to boost your SEO? Reddit is an online discussion website that amasses social news and online content. Often referred to as the first page on the internet, it has close to 600 million visitors every month. According to a 2020 report by Alexa, Reddit is the 16th most […]
There are only a few reasons why certain websites are able to drive many views and clicks. The one single reason for such results is the use of engaging, powerful, and catchy titles that people cannot resist clicking. While there is no one-size-fits-all approach to writing click-worthy headlines, there are various types of headlines that stand out […]
What Gets Measure Gets Managed One of the most critical aspects of being a great content marketer is knowing how and when to measure your marketing success. No matter which measurement metrics you use, you always want to prove that you are worth your salt. Building UTM tracking codes to monitor your campaign’s success is […]
Years down the line, the platform has revolutionized website and blogs creation, becoming one of the most preferred all over. Now based on a W3Techs 2020 report, WordPress powers over 60 million websites worldwide. That translates to more than 38% of all the sites on the internet. What is WordPress? WordPress is an open-source content […]
Does your small business need a blog? The answer is a definite yes, you should blog. Because in this era, you cannot run a successful business without a robust online marketing strategy. Given the challenge of capital and time among small business owners, it is important to focus on cost-effective marketing approaches that can help […]
The biggest goal for marketers is to reach their target audience. And with social media platforms being the go-to place for a huge portion of our audience, brands and marketers need to be available. To get their attention, however, can also be tricky. You can put in a huge effort, maximize your campaigns, and post […]
Google Trends isn’t your average keyword tool. It’s super insightful for making important marketing decisions and can be handy for anyone no matter if they are in SEO, social media, or even eCommerce. But before we dive into the 8 ways you can use Google Trends, let’s first understand. What is Google Trend? Google Trend […]
Running a business is a journey that follows a sequence of events to succeed. Based on the strategies used, some entrepreneurs may swiftly maneuver their way to the top. While others may spend years trying to make a meager presence. For any business to penetrate through, it has to identify the right market, convert audiences […]
