With the number of blogs cropping up on the internet, coming up with great content just doesn’t cut it anymore, especially if you are looking to get more traffic to your website. So, how do you go about acquiring and maintaining the amount of traffic flowing through your website? Writing SEO-friendly blog posts goes far […]
Copywriting and content writing – are they the same? Many marketers and businesses can get pretty confused between the two. Yes, they might both involve writing and share a great many similarities with a writer wearing both caps of responsibilities. However, the two fundamentally refer to two different types of writing, and understanding both will […]
Due to a steady rise of online activities, the early 90s gave birth to content writing marketing. Nearly a decade later, with the emergence of social media, content writing became rife in connecting businesses with their target market. And as industries continue to explore advanced forms of digitized strategies, companies forge neck and neck to […]
Content marketing and SEO are simply like peanut butter and jelly. They fit together perfectly, and one would not be the same without the other. However, to truly understand the relationship between the two, we must understand what the two terms mean. Content marketing is a marketing strategy that focuses on creating relevant and valuable content […]
Whether it is a news update, a meme, or brand promotion, visual content plays a critical role in delivering messages via social media. That is why it is becoming more important to display your brand on social media via images. In the quick scroll world of social media, we live in today, your brand’s visual […]
If you’re running a law firm and looking for ways to drive traffic to your website, it might be time to think about using search engine optimization (SEO). After all, every inquiry begins with a search. In fact, the numbers show more than 95% of people seeking legal advice are actually using Google and other […]
Viral content stands out as the main focal point of online marketing. Each passing day, there always seems to be a new video clip or content spreading rapidly on different platforms. Think of content like “Charlie bit my finger“, “pineapple-pen” or the more recent viral egg fried rice review by Uncle Roger. And as marketers, […]
Did you know: that on average, it takes about 5 to 8 marketing attempts before you can convert a potential customer to buy. It is estimated that marketers only manage to win around 2% of the consumers on the first contact. That’s why it may take a huge chunk of time, commitment, and effective strategies […]
It might come unsaid but writing a readable blog post is an essential part of every SEO strategy. It’s nothing but a pure simple concept. To create content that flows naturally, you must master the use of transition words. In other words, using transition words can help improve the readability of your content. Content readability […]
Quick Answer: Optimal SEO title length: between 30 to 60 characters Optimal meta description length: between 70 to 160 characters A look into Google SERPs There are hundreds of millions of webpages on the internet; none of these pages are as important to digital marketers as the Search Engine Results Page (SERPs), and that’s for […]
