With more than 3.97 billion internet users worldwide, it’s evident that everything, from businesses to ordinary conversations, is going online. For marketers, this is an opportunity to penetrate potential buyers’ minds and get them to take action. However, marketing can be tedious and time-consuming, and you need the right mix of tools that will save your […]
The battle for attention is getting harder and harder and it doesn’t help that customers don’t know what they are looking for. They simply want information and marketers end up creating pages and pages of content hoping that they would answer the search intent to gain traction and convert them into buyers. In content marketing, […]
Looking for landing page examples to start your own? There are many types of web pages we create in a website for different goals or exploration. But no matter what, every website needs a great and fully optimized landing page. They may vary in appearance and use a range of intriguing techniques to entice visitors, […]
When we think about content marketing strategy, most often we only think about conducting keyword research and writing new blog posts. But what about all your old and underperforming blog posts? Those content that you’ve created months or years ago but is not ranking on the search engine 1st page. The reality is getting into […]
If you have been in the digital marketing landscape for some time, you would know that the internet is full of marketing buzzwords. Had you been searching for quick or fast ways to grow your business, chances are you would have come across this marketing-slash-startup buzzword: Growth Hacking. What is Growth Hacking? Coined by Sean […]
We all know that keyword research is the foundation of good search engine optimization (SEO). You need to be targeting relevant, high-intent search queries in order to reach your audience and drive organic traffic with your content marketing efforts. With conventional SEO wisdom, we usually start by typing a primary seed keyword and browse through […]
Every business dreams of ranking on top of the search engines or the first SERPs page for high volume, short-tail keywords. While you can certainly rank for these keywords using paid marketing strategy, if you are looking to build your brand and earn sustainable traffic all-year-round, organic search is your best bet. In fact, 49% of […]
It’s the reality. Every company needs to sell and make a profit in order to stay in business. And yet, this part of the process is often overlooked and many websites and marketers are only focused on boosting their site traffic and visibility. While that is important, at the same time, you must be also […]
What is content marketing? Although most people today talk about content marketing like it is something new, the practice has been around for decades! Often cited as the world’s oldest content marketing is when John Deere first published The Furrow in 1895, an agricultural magazine published print advertorial which ran long before the term content […]
Digital marketing is the go-to strategy for most businesses these days. We understand if you are facing problems with getting your content shared or promoted on social media. Due to the change in the social media algorithms, organic views have decreased drastically. Not only that, but at least 2 million blog posts are created a […]
