AI bot: Good morning, master! Here is your cup of pumpkin spice latte, just how you like it! It took your bot just 3 minutes to whip a cup of your favorite coffee after gathering all the needed data from the Internet! Starbucks who? You have your personal barista now! While you might think this […]
A good landing page converts your visitors into leads (customers). A great landing page is one that constantly experiments to increase conversion rates and reach the highest potential return-on-investment (ROI). Because no matter if your landing page is converting or not, it can always do better. Landing pages are a key component that can make […]
If you know how SEO works, you would know that content needs links before it can rank. Internal links, therefore, play a critical role for your website, as you can easily add and edit them to help visitors and search engines discover your content. However, the role can go much deeper than that. Having the […]
If you’ve been in the content marketing game for long enough, you might have already come across the term SEO (Search Engine Optimization). In fact, it’s getting thrown around more lately, and it’s easy to see why. In layman’s terms, SEO is anything done to improve SERPs’ ranking on SERPs (search engine results page). It’s […]
So, you’re considering becoming a copywriter? It’s very easy to join this profession, and you don’t need any formal education. In fact, most of the top-paid copywriters never took a writing class or even attended college. No formal training and no education? Sounds great, right? Before you get too excited, let’s get down to the […]
Outstanding marketing starts from adapting to different consumer trends and markets. There are five estimated generations in the business world. Generation Z comes right after the Millennial generation. To the casual eye, these two generations share several attributes. Yet, delving deeper, you may notice trivial differences likely to call for different marketing approaches. Gen Z […]
Just when people thought things were starting to get better this year, guess who entered the Covid playing field? Alpha, Beta, Gamma, and Delta! Having flashbacks to your high school years of algebra? These names are now connected with the different Covid variants that have emerged. New variants can mean renewed lockdowns whenever the governments […]
The last decade has seen a rapid surge in online messaging that has seen consumers’ messaging shift with brands. To provide even more superior customer services, companies today are focused on integrating chatbots into their processes. Why? Well, chatbot marketing has become immensely popular, especially in industries where customer interaction is at its peak and […]
A Freelancer, in simple terms, is someone who isn’t attached to any organization or company but instead works for themselves. In fact, some businesses choose to hire freelancers as they generally offer a lower rate compared to agencies or the likes. So, here comes the concern for people who have never hire a freelance service. […]
Free content is what you share in your live videos, podcasts, blog posts, etc. free. You use free content to share examples of what you are offering or teaching as it allows your target audience to connect and relate with you. People can access this type of content without spending a cent. It is information […]
