Check out these 10 free online digital marketing courses to help grow your business or career this year.
A new year is here, and now is the best time to start scaling up your business.
There are many ways to do that, some of which are expensive and take a long time. But, what if you could improve your business instantly and completely for FREE.
That’s what a free course on digital marketing is all about.
Free digital marketing courses will help you learn more about digital marketing, improve your business, and beat competitors.
Today we’ll look at the top 10 best digital marketing courses to start right now.
Let’s dive in.
What Are The Best Digital Marketing Courses?
1. Google Digital Garage
Overview:
If you’re looking for an all-in-one online free digital marketing course, look no further.
It can teach you everything there is, from creating and managing a website to exporting your business internationally.
Google develops it, so you know you get the most relevant, up-to-date information.
What can you learn:
It features a lot of courses in various areas of digital marketing.
It’s great for day-one beginners but also intermediate and advanced users. The courses will teach you actionable ways you can apply in your own strategy. Each lesson features a video and a quiz at the end, so you can see if you understood the topic right.
Everything is backed up by industry experts, entrepreneurs, and the world’s leading employers.
The best thing about it is that it’s flexible and you can learn at your own pace. You can track your progress, synchronize everything across devices and get certificates.
Reviews:
It has a 4.7-star rating, which is very solid for an online marketing course. There are almost no cons, so it’s definitely worth trying out.
Bottom Line:
It’s an excellent free course on digital marketing for anyone.
It’ll help you learn the basics about digital marketing and dive deep and give you useful tips you can implement in your strategy.
Industry leaders and Google back everything up, so you know it’s high-quality.
2. Intro to Social Media Advertising with Buffer
Overview:
If you’re looking for a beginner guide to social media, look no further.
It’s an all-around tactical class that you can attend without having any previous knowledge of social media. It’ll give you the confidence to make decisions that set you up for success.
It’s led by Brian Peters, the manager of Shopify, so you know you get accurate information.
What Can You Learn:
It’ll help you to get into the social media marketing world. It’ll teach you to:
- Demystifying key terms and vocabulary
- Setting campaign goals
- Targeting audience segments
- Developing compelling copy and visuals
- Iterating and optimizing campaigns for long-term success
You’ll go away having a basic understanding of important social media platforms and learn how to use them to your advantage.
Reviews:
It has great reviews and more than 19k students, so you know it’s good.
Bottom Line:
If you’re a beginner entering the social media marketing world, look no further.
It’ll familiarize you with the basic terms, give you insights into each platform, and help you develop strategies that drive results.
However, if you aren’t a total beginner, it may not be sufficient and as in-depth.
3. Facebook Blueprint
Overview:
Facebook is the most popular social media platform.
Many courses can teach you more about it, but this one is probably the most in-depth and accurate because Facebook develops it.
It’ll help you make connections that matter and accomplish your business goals.
What Can You Learn:
This course will teach you everything from creating a successful profile to attracting an audience and building a fan base.
You can expect to learn:
- Discover and reach the target audience
- Stay connected and attract a new audience.
- Build relationships and optimize your efforts
You’ll go away having an in-depth knowledge of Facebook marketing and having a toolbox of strategies you can implement to your business.
You can also take tests and get certificates which can help you in the future.
Reviews:
It has a 4.8 review score, and there are tons of happy students. It’s definitely worth it.
Bottom Line:
If you’re looking to conquer Facebook, look no further.
It’s the best online digital marketing course for Facebook, and you’ll definitely be satisfied with it. It’ll transform you from a complete beginner to a professional in no time.
4. Twitter Flight School
Overview:
It’ll help you master Twitter, but it’s aimed at newbies, so it may not be as suitable if you are an experienced veteran. It’s very fast, and you can finish up the modules within 2 hours.
You just need to log in to your Twitter account, and you’re ready to go.
What You Can Learn:
You can learn the platform basics, create compelling content, and then continue learning about ads and marketing.
Everything is super-easy to follow, and you get tests after each finished module.
You can learn in multiple languages and get badges for completion. One module usually takes around 2 – 3 houses to finish.
Reviews:
It has thousands of students and a 4.0-star rating. It won’t disappoint you.
Bottom Line:
If you’re a beginner, Twitter flight school will definitely satisfy you.
It has multiple modules, starting from getting to know the platform to creating a successful marketing campaign.
It’s the best free online course in digital marketing for Twitter.
5. How To Use Instagram Stories For Business
Overview:
If you’re looking to grow traffic on Instagram, look no further.
It’ll walk you through the whole process of creating successful Instagram stories, sharing them online, and make your brand successful.
It’s suitable for everyone, whether you’re a beginner or an advanced user.
What Can You Learn:
It’ll help you set goals, plan out a successful marketing strategy and grow your business on Instagram instantly.
It also dives deep into design and makes your profile look more appealing to your audience. It’ll recommend useful tools and stickers which will speed up the process and make your stories look more attractive.
You can finish the Instagram stories course within an hour.
Reviews:
It has a 4.5-star rating and tons of happy students growing their businesses. It will satisfy all your needs.
Bottom Line:
Instagram story is a great course for anyone looking to grow on Instagram.
It’ll be up your Instagram game, boost your traffic and give you useful tips and tricks that will make your stories stand out from others.
If you’re new to Instagram or need to improve your strategy, go ahead and join today.
6. YouTube Creator Academy
Overview:
Do you want to break through on YouTube?
Then look no further, because YouTube Creator Academy is the best online digital marketing course for YouTube.
YouTube itself creates it, so you know you get only accurate, up-to-date data.
What You Can Learn:
It’ll help you learn basically everything about YouTube.
You’ll start by getting to know the platform and walk away knowing everything about YouTube and how to be successful.
It’s an ultimate guide for beginners but also advanced YouTube creators.
Reviews:
It has a fabulous 4.3-star rating and a lot of happy students.
Bottom Line:
It’s the best YouTube free course on digital marketing on the Internet.
Everything is super-easy to understand and follow. You’ll learn the basics and later continue to more advanced stuff.
It’s great whether you’re a beginner or an expert.
7. The Ultimate Beginner’s Guide To Monetizing Pinterest
Overview:
Many marketers underestimate the power of Pinterest.
However, it’s one of the best marketing platforms that can drive tons of traffic and increase conversions. This course will teach you the basics about it.
But, even with them, you’ll be better off than most marketers.
What Can You Learn:
The best thing about this course is that it’s fast.
You can get it done within 5 days, and it’ll give you sufficient information to make your Pinterest strategy successful.
It’s easy to follow and cut through the clutter, showing you only the most important stuff.
You can sign in just by typing your email address. It’s that simple.
Reviews:
It has no reviews, though, or at least they didn’t include it in their websites. But you should definitely give it a try. You won’t regret it.
Bottom Line:
If you want to get into the world of Pinterest, look no further.
This is super easy to follow and a free course on digital marketing that will teach you basics about Pinterest.
You’ll walk away knowing exactly how to leverage it to get more sales and traffic.
8. Ahrefs Academy
Overview:
It covers all most important critical aspects of the digital marketing
It’s run by the leading marketers from Ahrefs, Tim Soulo, and Kathryn Arago, so you know that you get accurate information.
It’s great for all levels of learners, whether you are a beginner, intermediate or advanced.
What You Can Learn:
You’ll learn everything about marketing and developing a successful strategy.
You can expect to learn:
Every module includes a lot of videos and real-time examples so you can understand the topic better. Everything is shown on the Ahrefs tool, but you can extend it to other tools you like to use.
Reviews:
It has a 4.8-star rating, which is very solid, and more than 10k happy students.
Bottom Line:
Ahrefs Academy is a great online free online course on digital marketing.
It’s especially useful if you’re using or planning to use the Ahrefs tool, but it’ll definitely help you understand the concept and work with other tools too.
It’s suitable for everyone, whether you’re a beginner or advanced user.
9. Summer Series Email Marketing Course
Overview:
If you’re just getting into email marketing, this may be the right course for you.
It won’t teach you in-depth information about email marketing. But it’ll give you enough info to get started and at least know what you’re doing.
What You Can Learn:
The whole course is divided into 5 main modules.
- Plan your strategy
- Design emails that work
- Create email content without wasting time
- Measure the impact of your emails
- Grow your email list from scratch
Each lesson includes a 45 minutes long video but also actionable ways to apply the knowledge. You’ll get worksheets, quizzes, and so much more.
Reviews:
Similar to the previous course, they don’t include any reviews on their site.
Bottom Line:
Summer series email list is a great email marketing course for beginners.
It’ll teach you basics and show you how to do email marketing properly. It may not be suitable for advanced users, though.
It’s one of the most engaging digital marketing courses about email marketing.
10. Google Academy For Ads
Overview:
Develop skills you can learn right away with the best online marketing course.
Google Academy for Ads is the most comprehensive guide on the Internet about PPC and Google ads. You can learn at your own place and start the module that interests you the most.
It’s suitable mostly for beginners.
What Can You Learn:
You can learn more about any of the Google products.
It’ll teach you the basics and go in-depth, and you’ll also get a certificate after completing each module.
It’s best to learn all of the products above to get the best results with an ad campaign.
Reviews:
It has a 4.6-star rating and thousands of students all over the world.
Bottom Line:
Google Academy for Ads will help you enter the world of ads effortlessly.
It’s a free course on digital marketing that will teach you everything about Google ads and how to create a successful ad campaign.
It’s especially useful if you are a beginner.
Bonus: Free SEO Tool You Can Use To Supercharge Your SEO
Search engine optimization, SEO, is a vital component of your digital marketing. It is the practice that can help you to increase the quality and quantity of traffic to your website.
That said, launching a successful SEO campaign requires having the right SEO tool. Therefore, I would like to share with you how BiQ can help you to achieve them.
Let’s start with BiQ’s Keyword Intelligence tool. This keyword research tool will help you with doing keyword research.
It will show you the essential keyword metrics’ including search volume, trends, competition, cost per click, intent, and value.
Using these metrics, you can better decide which keyword to target. By looking at the keyword intent, you can also create content that better matches your audience’s needs.
Once you have selected your target keyword, you may proceed to Content Intelligence. This AI-powered content tool would help you in creating and optimizing content.
The ‘WordVector SEO’ will show your keyword performance. While the ‘Fundamental SEO’ tells you the on-page SEO performance.
They’re a lifesaver if you want a quick insight into how your content is performing. It will unveil all critical SEO errors in your content.
Next, using BiQ’s Rank Intelligence, you can check quickly check your low-hanging fruit keywords.
You first need to check the keywords that your site already ranks for, using the Rank Intelligence.
Once you’ve entered the domain name and the country your audience is based, you’ll get valuable insights such as your ranking keywords and pages.
You might notice some are performing quite well but have not reached their visibility potential yet. In other words, their ranks can still be improved.
The easiest way to spot the untapped keyword opportunities is to filter the result to see the keywords ranging from 4th to 10th position, with a minimum of 1,000 searches.
These are the keywords that have a decent number of searches or your “low-hanging fruits” keywords.
Once you are done going through the first page, it is also worthwhile to check out the second page’s keywords ranking. With some optimization, you might see them moving to the first page, thus significantly improving their visibility.
In SEO, it’s about constant experimentation and optimization. Using BiQ’s Rank Tracking, you can easily link your ranking positions to your SEO efforts and processes. Find out what are the actions that lead to your keyword rankings growth.
BiQ allows you to use an advanced tagging system that helps you group your ranking keywords and pages exactly how you want them and not bound by the page URL.
This would easily give you a bird’ eye view of your ranking data, especially when you are looking for daily or weekly changes.
Final Thoughts
And that’s it, the 10 best free digital marketing courses you can enroll in today.
Which one of them will you join next?
Or did I forget to mention your favorite free online course on digital marketing?
Either way, let me know in the comments below right now.
