Conventional advertising may appear like a trial-and-error experience in the current digitized era. Before the transition, well-crafted promotional messages failed to convert prospects to customers even after following all the rules. These undesirable consequences often happen when created ads do not address the target audience’s desires and concerns. With advanced marketing strategies, business owners can […]
You search for something on a search engine, click on one of the results that pop up. Next thing you know, you immediately click back because what came up is not what you were looking for. Well, you just pogo sticked! Most of us have done that at one point or another. Pogo sticking is essentially […]
Many metrics can help you keep track of your place in the digital marketplace today. One of these metrics is share of voice. Share of voice, or SOV, refers to a measure of a percentage of the market your brand owns compared to your competitors. But why is share of voice important? It is a gauge […]
Gain 500 or 1,000 or even 10,000 subscribers to your blog post from republishing just a single post! That’s the kind of legs content syndication can give your content. Your posts are likely the pillar of your online content marketing strategy. As such, you invest a great deal of time, energy, and resources to make it […]
What does it really take to rank in the SERPs for a specific keyword? What does it take to get on the first page of Google, much less the top? You might not know this yet, but your dwell time may be the culprit here. So, here’s the thing. Here’s a high likelihood that you’re […]
Are you struggling to decide whether to invest in SEO or PPC? You are in the right place! Search Engine Optimization, commonly referred to as SEO, can help your brand and content to rank higher and longer in the SERPs. Organic content found through search engines has a higher chance of being trusted by audiences […]
“What else can I do to get top Google ranking?” As a content marketer, nothing feels more frustrating than seeing your site rank among the last pages of Google, despite continued efforts to improve your SEO strategy. If you find yourself in such a sticky situation, know that you’re not alone. Even some of these […]
Keyword research is fundamental to any SEO procedure. It opens the doors to better ranking and efficient content optimization. Yet, one thing that may get neglected by most SEOs is keyword difficulty. What Is Keyword Difficulty? Keyword difficulty is a crucial part of any keyword research undertaking. Keyword difficulty can ignite your SEO by helping […]
There are currently 1.72 billion websites on the internet based on data by Statista. In this clustered digital galaxy, SEO ranking is hugely crucial for business. SEO ranking is the unbiased positioning of websites on search engine results. Those on the top spot are the sites that provide the most credible, useful, and relevant answers […]
At most, site content, including blog posts, has a web shelf life of only 24 months. Actually, that is why you will see traffic drop over time, even on important pages, as Google stops ranking pages that it considers too old. Your site is like a living entity on the web. Updating content on your […]
