If there’s something to be learned from Google search, people’s curiosity is endless. Every day, 15% of searches are entirely new. Now, there’s a new Google algorithm update to keep up with these unique searches and help bring relevant results for search queries they couldn’t anticipate; Google BERT. Google BERT was announced and rolled out […]
Determining your most profitable keywords to use in your ads, ad groups, and landing pages from the many keywords is essential to succeed in paid search. In doing so, you open your brand to potential customers who’re searching for products/services just like yours. However, unless you’ve also got money to burn, it is equally important […]
Google Search Console is a free tool from Google. It’s one of the most powerful tools that SEOs should learn to use. Unfortunately, very few people ever use it. For the few that do, they hardly ever scratch the surface when harnessing its functionalities. Most content marketers hardly ever do anything more than check for […]
Keywords are the heart and soul of any online marketing campaign. Don’t let anyone tell you any different. A good keyword match type strategy can help you determine the best searches to trigger your ads to appear in the search results. This is great news for SEOs who can capitalize on this gem to boost […]
If you are starting in the search engine optimization world, well, you are heading in the right direction. Congratulations! Now, you will realize that tons of data and numbers can easily overwhelm you in SEO. But don’t worry, this article will guide you through the most important ones. SEO metrics are essential statistics that can […]
Google Advanced Search Operators, or Google Search Operators, are special commands used by Google users to narrow down their search results. We SEOs like our tools. As an SEO expert, you probably already know how instrumental advanced Google search techniques are in uncovering different aspects of your website. You’ll probably even discover hidden elements in […]
Are you trying to create linkable assets to your website but don’t know where to start? Don’t worry! It’s all quite simple. And this guide can help you get started. But before I get into that, we have to understand what we mean by linkable assets. A linkable asset is a term that refers to […]
What is Google Knowledge Graph? How does it work? It’d be safe to assume that a good portion of people reading this post has never even heard of the term. Then again, that doesn’t make it any less interesting. Picture a giant virtual encyclopedia that provides facts on the Google search engine. Google Knowledge Graph […]
Any proficient SEO expert will advise you to meticulously track your SEO strategies. Why? Most SEO is heavily data-driven. Thus, it’s incredibly important to always be on the know monitoring your content performance and search engine rankings. Sure, going with your gut feeling can be great sometimes. But that’s on trivial issues like deciding which […]
Anyone who tries to uncover the world of SEO content writing knows just how many factors there are in making search-friendly content that’s click-worthy. There are just too many strategies and SEO processes you must consider when learning how to create a guide. From choosing the right keywords to writing engaging titles. Let’s not forget […]
