“You should only use one h1 header tag on your site.” That’s a myth, in fact, using multiple h1 tags nowadays can be beneficial for SEO. Proper use of header tags helps your readers navigate through your post better, giving visual cues to guide them from one segment to another. Creating a better user experience. […]
We’re bombarded with ads everywhere. “Digital marketing experts estimate that most Americans are exposed to around 4,000 to 10,000 ads each day.” – Forbes We choose to ignore most of them and only click on what stands out and catches our attention. But as a business owner you must start using new trends to make […]
There are just so many things you must do. It seems like you never have time for anything. If it sounds familiar, you aren’t alone. In fact, almost every business struggles with not having enough resources to get everything done. However, you shouldn’t even try… It’s much better to focus on 20% of things that […]
Do you have a blog with unique content, but you have no traffic? Well, the reason why this happens is quite simple, keywords. To understand what I mean, we first have to go back and get a deep understanding of Google, a search engine acting as your salesperson. You see, google provides information, and as […]
There are many important marketing metrics. However, most of them are short-term oriented. They’re usually skewed by sudden traffic spikes and drops. They can’t give you a true understanding of your business and can confuse your marketing strategy. Fortunately, there’s a much more reliable way to overcome that… Customer lifetime value (LTV). It focuses on […]
You’ve put a lot of effort into your marketing strategy. You’ve developed the sales funnel and run multiple campaigns. Yet, you can’t get any sales. What’s the problem? Your potential customers aren’t performing the desired action. Fortunately, you can easily fix it by optimizing the click-through rate. CTR talks about the effectiveness of your strategy. […]
Landing pages are arguably some of the most crucial elements of lead generation. Yet, many firms don’t utilize them enough (or at all), with many people choosing to focus more on their websites’ homepages instead. You see, it’s easy to assume that a homepage is the most important page, considering that it’s the first thing […]
If you have a high-ranking website, you have accomplished a greater milestone in content marketing. However, such a website is of no use if it does not bring in any revenue. You should have an effective roadmap if your website strategy is to be successful. Commercial intent keywords are very important in driving targeted traffic […]
A keyword gap analysis finds the missing piece of the pie—the keywords that drive traffic to your competitors’ websites and not yours. The analysis generates a list of keywords that you can use to unlock immense potential in traffic and conversion. This is the key to outrank all your competitors. Why You Should Conduct Regular […]
Whether your goal is to target niche audiences or produce an excellent pay-per-click marketing campaign via search engine optimization, understanding keywords is crucial to the process. Some time ago, keyword research and planning was a simple art: find potential keywords, stuff your copy with mentions, reap the gains. But not today. Due to search engines’ […]
