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8 Best Google Keyword Planner Alternatives

google keyword planner alternatives

Looking for the best Google Keyword Planner alternatives? We’ve got you covered in this post. 

Here are the 8 best Google Keyword Planner alternatives you can use for your marketing strategy. 

Keyword research creates a vital part of every successful content marketing strategy. And the keyword you choose to focus on for your search engine optimization effort is critical to the success of your website’s ranking. 

In the quest of finding the best keyword to target, a keyword tool makes a world of difference in keyword research. The best keyword will drive search volume your way. 

Google Keyword Planner is one of the best tools that help you get keyword ideas to market toward your target audience with SEO correctly. But it has changed in recent years, and now it is more suitable for Ad campaigns than general keyword research.

Fortunately, there are many alternatives for Google Keyword Planner you can find out there.  

Today we’ll talk about the 7 best Google Keyword Planner alternatives. We’ll look at the top features, pricing, and advantages of each one of them.

Let’s get started!

1. BiQ’s Keyword Intelligence


If you’re looking for the best combination of price, flexibility, and features – look no further.

BiQ’s Keyword Intelligence combines everything you need to perfect your content quality and make your content rank higher. It has a large up-to-date database of keywords that are sure to deliver you the most accurate information.

Top Features

The best thing about this Google Keyword Planner alternative is that it gives you all insights you need for your keyword research. 

There is a lot to like about BiQ’s Keyword Intelligence, including its keyword intent analyzer. Unlike any other keyword tool, it helps you see why someone might be searching for the keyword in the search engine. 

The keyword has an informational intent from the example above, which means the searchers are in the awareness stages.

Since the searchers are looking for more information, you can create informational content such as ‘why do you need content marketing?’ and ‘top content marketing examples.’

Scroll down, and you’ll be able to identify each keyword intent so that you can understand your target audience better.

That is a great help because it eliminates assumptions and guesswork to identify the searchers’ intent.

Other than that, it allows you to gather more insight through keyword volume, trends, keyword competition, and more. 

Generally, you want to choose the keyword that has high volume but lower competition. I know it can be quite challenging to decide which keyword to use. That’s where you can sort the keyword value in Keyword Intelligence. 

sort keyword based on its value

A high-value keyword means it will bring more traffic to your website at a lower competition. 

BiQ’s Keyword Intelligence is also great for finding relevant long-tail keywords.

Click the ‘Advanced Filter’ to filter only long-tail keywords. You may also choose the level of your long-tail keywords relatedness to your main keywords. 

finding long-tail keyword

You may also find content ideas, popular questions, and trending searches in the keyword tool other than related keywords. 

For example, the Content Ideas feature in BiQ’s Keyword Intelligence helps you quickly find ideas that will make great blog posts, which will keep your readers coming back for more. 

Enter your keywords or phrases, and this tool will come up with a list of content ideas that you can use to prove a hit with your readers.

Find content ideas in Keyword Intelligence

The best part? 

All keywords come with a set of vital metrics that you can use when deciding which topics you want to focus on. 

You can use the search volume to determine a ‘demand’ for the topic. At the same time, the trends tell you if the topic is emerging. Keep an eye on what’s trending to capitalize on it to get engagement. 


BiQ Cloud’s pricing is what really makes it stand out among other keyword research tools. 

It’s the only SEO suite that allows you to pick the price democratically. That’s right, unlike other tools, you don’t have to pay a hefty price tag for hundreds of features you won’t use.

Instead, you pay only for the stuff you use.

The prices are great, and if you aren’t a heavy user, a free version of Keyword intelligence will be all you need.

Bottom Line

If you’re looking for the best Google keyword planner alternatives, look no further. 

When you combine the ability to perform fast and efficient searches with insightful competitive analysis, you end up with a tool that does it all. This is why many marketers consider BiQ’s Keyword Intelligence their go-to keyword research tool. 

2. Ahrefs Keyword Explorer

google keyword planner alternatives - ahrefs


Ahrefs is a giant company that has one of the complete SEO suites on the market.

It definitely belongs among the best Google Keyword Planner alternatives for anyone looking for ease of use and doesn’t mind paying a huge price tag.

Top Features

Ahrefs Keyword Explorer is very similar to BiQ’s Keyword Intelligence.

You start by typing a keyword into the search bar and get detailed statistics about it in a nicely designed overview page you can see below.

Ahrefs overview

If you scroll further, you’ll get stats about the top-ranking websites for the keyword you typed into Ahrefs Keyword Explorer.

Besides that, there are also other popular features like related keywords, questions, and search suggestions. 


The main disadvantage of Ahrefs Keyword Explorer is its price. It may be a bit on the pricier side, but definitely worth the cost too. 

Ahrefs pricing

The basic plan starts at $99, but you’ll probably need the standard plan for $179 a month.

Bottom Line

If you don’t mind paying big money because of a brand, it can be the right tool for you.

It’s one of the best Adwords Keyword Planner alternatives that will give you all the features you need and help you make the quality of your content a lot better. 

If cost is your main concern, you may check out our previous post on top Ahrefs alternatives

3. SEMRush Keyword Research


SEMRush is one of the top-ranked keyword tools among all. It also has one of the largest keyword databases of all and features an intuitive design.

Top Features

SEMRush Keyword Research includes all basic features like related keywords, keyword variations, and popular questions.

google keyword planner alternatives - SEMRush

It is a keyword tool that has a huge set of search data from 26 different counties. It gives keyword ideas, search volume, CPC, and keyword difficulty score. 

But aside from that, you’ll also get a handy little SEMRush addon you can use directly in Google Docs.

It’ll help you not only with keywords but also other writing-related stuff like readability.

SEMRush addon

It will allow you to directly perform keyword research and content optimization from Google Docs, which can help you speed up your entire workflow and help you get things done more effectively.


Semrush is actually way more than a keyword research tool. It’s a complete package for an internet marketer. But this comes with the biggest disadvantage – the price. The cheapest plan starts at $119 a month. 

SEMRush pricing

Bottom Line

SEMRush is one of the more expensive Google keyword planner alternatives.

Unfortunately, you’re mostly paying for the features you won’t use, so if you’re not looking for an all-around SEO suite, look somewhere else.

4. Moz Keyword Explorer

keyword planner alternative - Moz


Moz launched its own dedicated keyword research tool to its already existing SEO suite.

It’ll save you a lot of time with its intuitive keyword research tool that will allow you to find high-quality keywords and organize them into lists and collections.

Top Features

Moz Keyword Explorer will allow you to perform in-depth keyword and SERP analysis.

It has tons of features such as Predictive keyword metrics, competitive keyword analysis, and generate and save keywords list.

It’s especially useful if you’re looking to outrank your competitors.

You’ll get tons of keyword suggestions and comparing keywords that will help you find the most high-quality keywords to dominate the search results page.

Another great feature is the keyword performance predictions.

Moz Keyword Explorer will help you estimate the keyword’s future success and find out rising trends with 95% accuracy.

It allows you to catch high-quality keywords early, create content for them, and beat your competitors.


The pricing starts at $99 per month, all the way up to $599 per month.

Moz Pricing

Again, pricing isn’t optimal, mostly because you pay for the stuff you don’t use.

But if you don’t mind the price, it can be a great solution. You can also try it for free for 7 days with the Moz Keyword Explorer trial.

Bottom Line

Moz Keyword Explorer is an excellent SEO tool with a large keyword database and up-to-date data. If you have money to invest in them, go ahead. 

But if you are looking only for keyword research, you should probably look for some other tools on today’s list.

5. KWFinder

keyword planner alternative - KWFinder


KWFinder is a comprehensive keyword tool with a wide set of features. It is one of the best Google Keyword Planner alternatives as it is beginner-friendly as well. 

It’s not as a big company as SEMRush or Ahrefs, so it’s a lot more affordable and suitable to almost anyone.

Top Features

One of the best features of KWFinder is that it covers both traditional and competitor keyword research to help you find long-tail keywords with low SEO difficulty. 

KWFinder overview

You can also easily find out what keywords your competitors rank for, create better content for these keywords and outrank them.

Aside from the basic stats about keywords, you’ll also get historical data of their traffic. It will allow you to predict the long-term keyword value so you can prevent shooting for a downtrend that will only waste your time and resources.

KWFinder also helps you dig into local keyword research, whereas you can target your search results by city, state, or country. 


In comparison with other tools, it has very affordable prices. The basic plan starts at $49 a month, all the way up to $129 a month.

KWFinder pricing

It has a 48 hours money-back guarantee and offers a 10-day free trial.

Bottom Line

KWFinder is a great solution, especially if you’re only looking for a keyword research tool.

It’s much cheaper than most tools on the list, has a very intuitive design, and offers all features you’ll need.

6. WordStream

keyword planner alternative - WordStream


If you are on a tight budget or looking for a free tool, WordStream may be right for you.

WordStream is basically a free keyword planner tool. It offers a free, lightweight keyword research tool you can use to find the most popular keywords people search for and optimize your content for them.

Top Features

WordStream can’t offer you all the fancy features other tools on the list can.

Instead, it only includes basic features that create a base of every keyword research tool, such as keyword traffic, difficulty, competition, etc.

You can also type in the competitor’s URL to find out its top 25 keywords.

It’ll allow you to see what keywords brought your competitors the most traffic so you can use them in your strategy and get similar results.


The best thing about WordStream is its pricing – it’s completely free.

That’s right, you don’t pay a penny, and you can use all its features for absolutely no charge.

Bottom Line

WordStream is one of the best Google keyword planner alternatives if you are on a tight budget.

It’s very limiting, though, and includes only the fundamental features of the keyword research tool.

7. Ubersuggest

keyword planner alternative - Ubersuggest


Ubersuggest is the best free keyword research tool.

It’s developed by Neil Patel, who is an online entrepreneur and an owner of Hello Bar and Crazy Egg, together with Ubersuggest and its blog.

Top Features

Ubersuggest, similarly to WordStream, belongs to simpler tools on today’s list.

If you type in a keyword into the search bar and hit enter, you’ll get detailed statistics about it, as you can see below.

You can further filter these keywords or show only the questions, comparisons, or a list of suggestions by clicking on the tabs in the upper menu.

If you scroll below, you’ll get a list of content ideas.

There are basically listed the most popular posts that gone viral on social media, so you can steal these ideas and create popular posts for your site.

Unfortunately, if you have only a free version, your options are minimal.

You get only three keyword searches a day and won’t see the graphs and some of the statistics, as you can see below.

You can start a 7-day free trial and enjoy all the benefits for free.

Lastly, there is one feature that makes Ubersuggest really great. It is its Projects and Keyword collections. 

It’ll allow you to track keywords over time, see the traffic drops or spikes and estimate the future development of the particular keywords.

It’s especially great if you’re looking for long-term success.


The pricing is affordable for anyone. 

If you’re not a heavy user, you can go with the free version of Ubersugest. But if you’re a bit more serious about your SEO game, you’ll need to upgrade to the paid version.

The pricing starts at $12 a month, but there’s a catch…

Ubersuggest pricing

You can also choose the lifetime version for $120, and you won’t ever have to worry about monthly payments.

That makes it one of the most affordable keyword research solutions on the market.

Bottom Line

Ubersuggest is one of the most affordable Google keyword planner alternatives suitable to everyone, whether you are a heavy user or just a beginner.

It doesn’t include hundreds of useless features, rather concentrates on the things you need.

8. LSIGraph

LSIGraph is a powerful keyword research tool to help you easily find semantic keywords. Semantic keywords are contextually-related keywords like synonyms, co-occurring terms, or implied words that you can use to increase your keyword density without falling into the trap of keyword stuffing.  

LSIGraph Keyword Research
LSIGraph Keyword Research

LSIGraph is one of the easiest-to-use and beginner-friendly SEO tools out there. Besides the usual keyword metrics, LSIGraph also uses their proprietary Opportunity Score to help you identify keywords that you can easily rank for with minimal effort and cost.

LSIGraph's Opportunity Score
LSIGraph’s Opportunity Score

Think of it as targeting low-hanging keywords!


LSIGraph has one of the most accessible pricing plans among keyword research tools out there, starting at just $19 a month for their basic plan.

LSIGraph Pricing
LSIGraph Pricing

What Google Keyword Planner Alternatives Will You Choose?

A keyword research tool should make out a vital part of your SEO toolkit.

It’ll allow you to find popular keywords people search for, include them in your content, and perfect your SEO game. 

Now, you’ve learned about the 7 best Google keyword planner alternatives. Which one of them will you use for your content marketing strategy?

If you ask, I’d personally choose BiQ Cloud because it provides you with the most important features for almost no charge. It has the best money and quality combination.

Either way, let me know about your favorite keyword research tool in the comments below right now.

About Allysa
Allysa is always eager to learn something new whenever she got some free time and that includes SEO and inbound marketing. She also has a passion for traveling and discovering the unknown.