Are you looking to expand your content marketing repertoire but aren’t sure whether to use digital marketing or traditional marketing? You’re not alone! It’s likely you’ve once found yourself in the hot seat of this traditional marketing vs digital marketing debate. It’s not uncommon to end up pondering about which marketing strategy will be the […]
Website owners have a long history of investing time, money, brains, and sweat in bringing traffic to their sites. However, most brand owners always fail to consider tracking how many of their visitors leave almost immediately after landing on their sites. This is what we call bounce rate. What’s more, even fewer marketers track how […]
What is Outbound Marketing? Outbound marketing has been around for a long, long time and has impacted a lot of things over the years. If we’re to be honest with ourselves, it hasn’t always been great. It’s known more for its annoying push marketing tactics. Yes! I’m talking telemarketers, junk mail, and that delightful cold […]
The Internet has become a fundamental basis of evolution in all areas of life. From education, health care, eCommerce to government institutions, operations revolve around digitized approaches. With search engines flooded with information, stiff competition has erupted as companies battle for better rankings in SERP. There is no better way of tracking your online business […]
If your website visitors aren’t converting, odds are there is a problem with the site. Yes, you can go ahead and redesign the site. But the big question is, how sure are you that the new design will cut it? This is where A/B testing comes in! A/B testing is a technique used to compare […]
