Everybody uses the internet nowadays.
There is no better place to meet your customers. There were times when you needed to sell door-to-door.
However, this is long gone and highly ineffective.
There’s a much better tactic – digital marketing.
If you aren’t using it yet, you’re missing out. But whether you use it or not, you can still learn more and improve your strategy.
You’ll learn everything about digital marketing today.
You’ll discover what it is, why to use it, the benefits of digital marketing and top 7 digital marketing strategies for transforming your business in 2021.
What Is Digital Marketing?
Digital marketing is a marketing done through the Internet.
It allows you to reach more potential customers, which can give you much more sales compared to traditional marketing.
There are a couple of channels digital marketing uses like social media, search engine, emails, etc.
You can use them to connect with customers and sell your products.
What Are The Benefits Of Digital Marketing?
The most important benefit is that you can reach more people. However, that’s not all that digital marketing brings you.
Let’s look at the 3 things proper digital marketing can help you with.
Skyrocket Conversions & Extreme ROI
There are many digital marketing strategies you’ll learn about today.
One of the most successful ones is email marketing, which has the highest ROI of all.
You’ll also learn about PPC campaigns and how to use them to your advantage.
You’ll discover how to boost sales and achieve the highest ROI.
More Traffic & Better Brand Awareness
Getting traffic to your website is crucial.
Without traffic, there are no conversions. You must constantly find ways to get in front of your audience and target them.
“75% of marketers say that their social media marketing efforts have led to increased traffic.” – Ignite Visibility
You’ll also need to increase your brand awareness so more people know about you.
It’ll lead to higher traffic, more sales and customers.
Customer Loyalty & Frequent Purchases
Digital marketing isn’t only about attracting new customers.
It’s also about building relationships with the existing ones and increasing customer retention.
Retaining customers is much cheaper and effective.
We’ll talk about a digital marketing strategy that will help you with that too.
What Are The Types Of Digital Marketing
Digital marketing is a vast topic to talk about.
However, there are 7 types of digital marketing you know about.
- Content marketing – building relationships and selling to your customers through blogs, videos, etc.
- Social media marketing – connecting with your customers on social media and attracting new customers.
- SEO marketing – optimizing your website to rank higher, get more traffic and deliver a seamless user experience
- PPC marketing – selling and increasing brand awareness with PPC ads on top of the Google search results.
- Email marketing – one of the best digital marketing strategies for nurturing your leads and selling online.
- Influencer marketing – pushing your products in front of your audience by their favourite online influencers
- Affiliate marketing – selling of your product by other company and giving them a small percentage of the sale in return
We’ll talk about each strategy in detail and show you examples of successful companies using them.
Digital Marketing Strategies For Your Business
You shouldn’t go and apply all of these strategies.
It’s much better to concentrate on a few that you find the most appealing.
It’ll save you tons of time and bring the best results.
Content Marketing Strategy
You must first get traffic before you can make any sale.
You need visitors that you can turn to loyal customers. Content marketing is the best way to do that, especially blogging.
It’ll help you with indexing of pages so Google can rank your website and show it to the right audience.
There’s a lot of content created each day – 2 million blogs per day. You must find ways to stand and get to your customers.
We’ll look at 3 steps to do that.
Perform keyword research
See what people are interested in and deliver what they’re looking for.
Go to BiQ Cloud Keyword Intelligence and search about the topic you want to write.
You will then be presented with an extensive list of keywords for your chosen topic.
It’s always useful to filter them and choose the ones that will bring the most sales and new customers.
We have explained all about this in another blog post, read about filtering the results and keyword research here.
You must constantly engage with your customers.
If you fail to do so, they’ll turn to your competitors and you might lose a valuable customer.
Stay consistent, post regularly and keep in touch with your customers.
Deliver perfect content
Your content must be high-quality to attract readers and rank high.
To do that, you must focus all your efforts into it.
Success example: Optum has focused only on quality and drastically increased its sales and traffic.
They even exceeded their campaign goals by 250%.
You can do the same by focusing on your content and perfecting it using BiQ’s Content Intelligence.
It uses advanced AI technologies to analyze your content and give you suggestions on how to improve it.
Learn more about BiQ Cloud Content Intelligence.
Social Media Marketing
The best way to connect with your audience is on social media.
These stats are crazy, that’s why the top brands leverage social media marketing.
“90% of the top 100 brands are on Instagram.” – Brand Watch
Similarly to content marketing, the competition is high and you must find a way to stand out.
Let’s look at the 3 steps of successful SMM strategy.
Give people reason to follow
Create giveaways, share discounts and give your customers reason to join you on social media.
Before you can do anything, you must get some followers or you’ll be posting posts nobody sees.
There are 2 easy ways to get followers.
- Use hashtags
- Post into the groups related to your niche.
Follow these steps and build a following.
Use followers to get bigger
Leverage your customers and give them a reason to share.
You can do that by posting useful content or creating a contest, where they must share to participate.
Once you have built a decent following, you can use social media to push your products and sell them to your customers.
Success Example: DeliveryDigiorno used the advantage of the pizza month.
They started creating competitions, giving away discounts and rewards. However, if you want to participate, you must retweet them.
That led to 55.3 million impressions and more than 1000 sold pizzas.
Making your website SEO-friendly will help you rank higher.
You might have turned into other strategies in the past, however, using the search engine properly can be very profiting.
We’ll look at the 3 strategies to make your website SEO-friendly.
However, keep in mind that your focus should be on your customers, not the search engine itself.
Improve user experience
The two most important things are speed and mobile responsiveness.
They also have the biggest impact on your sales.
“1-second delay leads to a 7% drop in sales.” – Forbes
“67% of consumers are more likely to purchase from a mobile-friendly website.” – Hospitality Tech
Build more backlinks
Backlinks are one of the most important ranking factors.
They show Google that your website is relevant and worth sharing.
There are many ways to build backlinks. If you’re just starting it’s best to stick with the two.
- Broken link method
- Internal links
We have a complete guide on building backlinks where you can learn more.
Success example: SUSO was a soft-drink company with zero rankings.
They decided to change it and started leveraging SEO marketing.
They have improved broken links, duplicate content, and set up 404 Not Found pages properly.
That led to 3X growth in revenue in just a month, outranking 9 / 10 competitors and more than 400 top 10 rankings.
Their problem was that most of the pages weren’t indexed. Fortunately, they fixed it with link building.
You should do the same for your business too.
Most small businesses turn down pay-per-click ads. They think that they can’t afford to pay for every click a potential customer does.
Unfortunately, they’re missing out…
“Paid advertising returns $2 for every $1 spent – a 200% ROI rate.” – Small Biz Genius
That’s right, for every dollar you spent, you’ll get $2 in return.
The best thing about it is that you can get on top of the search results immediately and drive more sales.
However, you must do it properly.
There are 3 steps to a successful PPC marketing campaign.
Perform keyword research
We’ve talked about keyword research before.
You should find what your potential customers search for.
Filter the results to see only keywords with high transactional intent – searchers are ready to buy.
Learn more about keyword research.
The easiest way to get clicks is by standing out.
You can do that by including extensions next to your PPCs as below.
Perform A/B testing
You can never know what will work unless you test.
A/B testing will allow you to run two variants of your ads and see which one works better.
You should then invest all your resources into the better variant.
Success example: Smartsheet used PPC campaign to boost revenues.
The ads weren’t performing that well in the beginning.
However, as they tested more variants and changed headline and copy, they quickly found the winning variant.
They focused only on it and turned off all underperforming ones.
That helped them get tons of sales and save on underperforming ads.
If you’re looking for the best strategy to increase conversions, you should look no further.
Email marketing has exceptional ROI and sales boost.
It’ll also help you persuade customers who abandoned the purchase.
It can go a long way if you do it right.
We’ll look at the 3 steps that helped QIS get 800% ROI on a single email campaign.
Clean your email list
Have a healthy email list without bots, dead emails, etc.
It’ll help you see the real open-rate and other important stats and adjust your strategy accordingly.
You can use List Cleaning Service like NeverBounce.
Personalize your email
The more personal the email, the better.
“Marketers found a 760% increase in email revenue from segmented campaigns.” – Campaign Monitor
Segmented campaigns will help you send the right email to the right audience.
Appeal to your customers’ emotions and you’ll see big results.
Stay in touch & post regularly
Have a schedule and stay consistent.
Promoting products should be only a tiny part of all emails you send.
You must first build a rapport with your audience and to do that.
You can do that by sending useful emails and teaching your subscribers something new.
Influencers are popular people online your audience can relate to.
Your audience trusts them and they can be a good source for selling.
It’s very useful and many marketers use it.
There are 3 easy steps to start influencer marketing.
Look on the social media, check out YouTube and find an influencer.
You can also use a tool like UpInfluence.
Choose the right one
The number of followers isn’t the most important sign.
It’s much better to look for relevancy and engagement. The influencer’s audience should relate to your business too.
They should be also very active – posting lots of comments, likes and shares.
Promote your product
The influencers should showcase the product and use it.
They should post a few promotional videos and persuade their audience to buy.
Success example: Fiji Water increased brand awareness and sales by leveraging an Instagram influencer.
They choose the right influencers in the right niche – healthy lifestyle and fashion.
Her audience can easily relate to Fiji Water because they drink water during exercise and want to look good at the same time.
She created a promotional video, used it in the posts and carried it in the public.
Her audience saw that as a great opportunity to look stylish and bought a product.
The last strategy is affiliate marketing – selling through other businesses.
The concept is simple –other businesses or bloggers will review your product and sell it to their audience.
They’ll get a small percentage of the sale in return.
“Well-crafted affiliate marketing programs can boost revenue by a staggering 30%.” – Hosting Tribunal
We’ll look at the 3 tips to maximize the revenues.
Write valuable content
No matter what you’re selling, if you can’t persuade your readers to buy, you won’t get any sales.
You must craft high-quality content and prepare your readers for the purchase.
BiQ Cloud Content Intelligence can help you with that.
Choose the right product
Similarly to influencer marketing, you must choose the right product to sell to your readers.
If you are a weight loss website, you won’t be selling cookies.
Choose the right product your audience can relate to.
We love getting the best deal.
We can then tell our significant others what for a great purchase we have made.
If you’re looking to boost sales, using discounts and coupons is the way to go.
Success Example: Khris Steven – Blogging & SEO Affiliate
Affiliate marketing can work very fast if you do it right.
That’s what happened to Khris Steven.
He started doing affiliate marketing in the last quarter of 2018 and saw a rapid boost – $500 a week in January 2019.
The secret to his fast success?
He chose the right product, created great content and gave his readers the best deal with discounts and coupons.
Digital marketing is a modern way of marketing.
You’re reaching out to your potential customers where they spend most of their time – on the Internet.
You’ve learnt about the benefits of digital marketing.
We have also talked about the types of digital marketing and looked into 7 digital marketing strategies.
You shouldn’t focus on all of them, instead, pick the one or two that suits you the most and start using them.
You’ll see the results in no time and improve your business.