BiQ Content Intelligence: Secret To Content Marketing Success

Appearing on the top of the search results is extremely important if you wish to sell a product/service successfully on the Internet, right?

It’s the dream for businesses who need a strong online presence (which is everyone). If your site is there to greet searches with great content marketing at the top of the Google search results, you’ll get floods of traffic and major visibility.

Which is why SEO plays a really important role for anyone who wants to excel online. SEO (Search Engine Optimization) is a process essential for improving your online presence, attracting enormous traffic and boosts your ranking in the search engine results page.

It is not wrong to say that businesses will need to make use of SEO suites or numerous content intelligence services to effectively work out their marketing strategies. If you are still looking out for the one tool that suits your everyday needs, then you’re at the right place, at the right time.

Introducing, BiQ – The world’s first SEO Suite that gives you granular cost control.

What is BiQ? How Unique Is It Among Other SEO Suites?

BiQ SEO suite 6 main features and it's unique selling point

BiQ positions itself rather differently than other conventional SEO tools available in the market. With the tool’s intelligent capabilities, you’ll never have to worry about having to jump from different tools and paying a high amount for each of them offering different abilities.

Not only can you work on your SEO efficiently, but you’ll also be able to pay only for what you use. Yes, BiQ is the world’s first SEO suite that lets you control the price. That’s cost and time efficiency done right!

You’ll have the ability to pay only for the features you use and don’t pay for features you don’t.

Safe to say, this SEO suite is a saving grace for all small-to-medium businesses, freelancers and even agencies. The modern-day SEO suite revolves around six primary modules from an SEO perspective –

– Keyword Intelligence

This module drills the importance of targeting the right keywords based on searcher’s intent for your SEO strategy. The results returned will give you vital information about the keywords you want to target, allowing you to make informed decisions.

– Content Intelligence

This module shows you how you can take the guesswork out of marketing by making recommendations for a content strategy based on the integration and advanced analysis of multiple intelligence sources.

– Rank Intelligence

This module allows you to leverage data for site analysis and uncover opportunities that’ll allow expansion and control of your search landscape. The best part is enabling you to discover ranking that you don’t even know you stand a chance for.

– Rank Tracking

This module gives you objective and accurate insights about how well your website stands on the market. Knowing what keywords you rank for and why your competitors overtake you are critical to gaining the competitive advantage you need to win.

– Link Intelligence:

This module will help you to check the link structure of a specific page and know what links should be added. Keep your site in tip-top shape by identifying gaps and deficiencies in your links easily.

– Site Intelligence:

This module allows you to perform a comprehensive audit to get rid of bottlenecks blocking you from getting sales and rank visibility. It acts as a mini-lab to examine your site’s health, recognizing technical issues, from critical errors to less-pressing matters.

Imagine subscribing to all of these tools individually outside, it’ll cost you a fortune, right? No matter how many people you ask, high costs will always be one of the main concerns when doing SEO.

On the other hand, some of you may only need to use one feature but the brand forces you to pay for an entire package that consists of other features you don’t even use.

With BiQ, problems like these won’t arise. It is an alternative that saves you from paying $200 or $2000 monthly. No more being bounded by the monthly subscriptions for the secondary features you barely use.

Getting all these features yet not having to abide by a costly pre-set subscription plan, nothing gets better than this right?

BiQ is currently running on beta and these are several features you can make use of for free. They consist of Keyword Intelligence, Content Intelligence, Rank Tracking, Rank Intelligence, and Collection.

Other features are in the lineup for the next phase so subscribe to BiQ today and stay tuned for more of these wonderful features.

The Power of Content Intelligence in the Year of 2020

Pretty sure most of you are aware of this: Artificial Intelligence (AI) has influenced various industries and companies far and wide. There is no doubt that AI, machine learning and data science have become the most powerful and forward-looking force in technology over the past decade.

Now, a prominent content strategy, along with artificial intelligence, is highly proficient and provides a good result for the content marketers. Businesses can maintain not only quality content but target the specific audience as well.

The point is that the path to the top of the SERPs isn’t done through manipulating the engine anymore.

It’s done by creating quality content. Content intelligence is the tool that marketers needed to really understand how to create the most impactful content at any point in time. Instead of trying to insert a certain number of keywords, writers will be able to just write on a topic based on the keyword instead and let the engine do the rest.

However, although the content is being produced at higher rates, many marketers still struggle to engage readers with their material.

If you are looking to make a content entirely focused on your target audience, it’s time to let the technology of CI (Content Intelligence) be your patron. Content intelligence in the most basic form can be seen on Google Analytics. Being a vital part of Google Analytics will assist you in measuring the efficiency of your digital marketing strategy while providing you insights into user’s data.

Another example worthy of mention has to be BiQ! It is a tool that gives you the exact recommendations for all your content strategies based on their advanced line-by-line analysis. (More on this below)

Why Content Intelligence Now?

AI is opening doors to so many opportunities. In the field of content marketing, the incorporation of content intelligence is inevitable.

Do you know today’s content marketing consists of more than 70% of marketers that are investing more in marketing technologies for an improved and further reached result?

The benefits of getting your content optimized for both human and search engine:

It gives greater user experience
It helps to generate new customers
It increases customer retention
It magnifies a website’s authority and relevance
It improves a website’s ranking in search engines

The emergence of hyper-personalized content has crafted new dawn in the field of content marketing process where the contents are being made with the help of real-time data and artificial intelligence.

Of course, AI can’t replace your valuable team of writers. You still need people to create content. However, AI can surely make the process more streamlined and easier for your team.

With the help of AI and the elegant method of optimizing the search engines, you can now effortlessly create a bridge between the audience’s needs and the offered content.

Furthermore, the assistance of AI-powered tools allows you to create content strategies that are actually backed by data, not gut instinct, in a fraction of the time and at scale.

At its heart, content intelligence answers the question “What do I need to write next that will maximize engagement with the audience and help the business achieve its goals?”

With that in mind, let’s check out how you can make use of BiQ’s Content Intelligence for better content optimization!

Let BiQ Content Intelligence Curve Your Content with Excellence

Up until here, you might ask;

“How can the BiQ SEO Suite make my content better?”

This module shows you how you can take the guesswork out of marketing by making recommendations for a content strategy based on the integration and advanced analysis of multiple intelligence sources.

The content intelligence includes features like AI-guided optimization, advanced line-by-line analysis, sentiment analysis, readability rater, content performance tracking; all to better understand your customer’s intent and behaviors.

You can start by entering your target URL and keyword in the search box.

BiQ Content Intelligence URL and keyword search bar

BiQ’s Content Intelligence will start to analyze your content and return you with a comprehensive result.

Overview of BiQ content intelligence module

Your results will be shown as seen in the screenshot above. Let’s get the basic sorted first, shall we?

At the top of the analysis, you will be presented with your content’s Title and Meta Description:

Title and meta description analysis on BiQ content intelligence

The title is the element that summarizes your content. It serves as a great opportunity to increase click-through rates to your website, so make sure it gives an accurate, concise and compelling summary of what your content is all about.

The meta description is a short summary of your content found on the web page. It gives you the opportunity to tell what you’re offering.

This is how the title and meta description appears on the search result page:

Title and meta description example found on SERP

Next, you will see paragraphs separated by a line and its own analysis. Here is a quick breakdown of the analysis:

Relevancy – Shows how relevant this section is to the targeted keyword

Relevancy: Edit needed

BiQ content intelligence Relevancy analysis that shows edit needed

These sections are not relevant to your target keyword. Use more keywords related to your targeted keyword in these sections.

Relevancy: Good

BiQ content intelligence Relevancy analysis that shows good

When the Relevancy is Good, it indicates these sections are considered relevant to your target keyword. Use more keywords related to your target keyword in these sections to further improve the relevancy.

Relevancy: Great

BiQ content intelligence relevancy analysis that shows great

Great relevancy value indicates the paragraph is contributing greatly to the overall SEO! These sections are highly relevant to your target keyword, great job!

Sentiment Analysis – Sentiment Analysis is the analysis of someone’s emotions behind the words. In simple words, it helps you categorize pieces of writing as positive, neutral, or negative. There are 9 tones present:

Analytical,
Joy,
Fear,
Tentative,
Angry,
Sadness,
Confident,
No tone

Understanding your reader’s emotions is essential because it allows you to see what specifically made them react positively or negatively.

Let’s take a look at the example below.

Sentiment : Confident

Example of sentiment analysis that shows confident

When readers read the paragraph above, they will feel confident. This is because they have proof to support their elaboration.

Sentiment: Analytical

Example of sentiment analysis that shows analytical

The paragraph is geared towards analytical because it mentioned statistical data at the start of the paragraph.

Such information allows you to produce content that is both relevant and valuable to your readers. If you want to make your readers feel confident about your content, edit them and make them feel so.

Sentiment analysis will also guide you in building a strong customer experience by avoiding unnecessary emotions in your content.

Other than that, by analyzing what works for your competition, you can identify what strategies are working and see in detail where you can excel and improve.

Analyze the first ranking website, and check what sentiment they are trying to deliver to their readers. What you can do next is – apply the same strategy to your content.

Readability – Tells you how easy it is to read the section. It takes into account the number of syllables in a word and amount of words in a sentence as its base measurement

Readable by – Tells you the education required to understand the content

Word Vector SEO, Keyword SEO, and Essential SEO

Hover a little lower and you’ll see 3 main tabs: Word Vector SEO, Keyword SEO, and Essential SEO.

(i) Word Vector

Word Vector, Keyword SEO and Essential SEO tabs

Word Vector is an AI model pre-trained by Google. It is an algorithm that helps Google learn about the relationships between words, based on examples of actual language usage.

BiQ realized the importance of Word Vector in today’s SEO world. Thus, BiQ created Word Vector SEO to help you to analyze and improve your content relevance against the top 10 rankings.

Word Vector SEO will analyze your whole content and show you which section of your content needs editing to increase the relevancy.

Clicking on any of the “Sections” will automatically lead you to the paragraph that needs your immediate attention. Now you can easily know which paragraph needs more work!

Each sections will automatically lead you to the paragraph in content intelligence

Make sure all the paragraphs are relevant to your target keyword so that you’ll have higher chances to rank high in the search engine results page. So, go ahead and optimize those paragraphs that need editing.

(ii) Keyword SEO

‘Keyword SEO’ will focus on keyword optimization. Together with Essential SEO, some important factors that are taken into consideration are:

i) Keywords in title, meta description, URL,

ii) Keywords position in the title

iii) Image to text ratio

iv) Keywords in H1, H2, H3 tags

v) Keywords in image’s ALT

vi) Keywords appearing in the first and last 100 words

vii) LSI keywords to improve semantic value

viii) Meta Description and URL length

ix) Word count

Then, followed by the score, you will be presented with important insights on how many items need your immediate attention or items that need extra precautions.

(iii) Essential SEO

‘Essential SEO’ will look into on-page optimization.

Just like ‘Keyword SEO’, you will be presented with important insights on how many items need your immediate attention or items that need extra precautions to improve your ranking.

In all 3 sections, you’ll see the “important”, “alerts”, and “optimized”.

The essential score shows how relevant your content is when compared to the Top 10 results. The higher the SEO score, the better your content is.

“Important” represents sections that are not relevant to your target keyword. It is advised that you use more keywords related to your target keyword in these sections.
“Alerts” are sections that are considered relevant to your target keyword. You should use more keywords related to your target keyword in these sections to improve the relevancy.
“Optimized” means these sections are highly relevant to your target keyword. Great job!

Quickly explore these features in BiQ freely by signing up at https://biq.cloud/closed-beta-invite/

Use BiQ – The Best Content Marketing Strategy You’ll Ever Have

Dwelling in the Content intelligence market can solve a wide range of content marketing problems. These include alleviating time constraints, resource shortages, strategy uncertainty, stresses around data computation, and content recommendations.

All these pain points can be solved by the BiQ SEO Suite once and for all. It is certainly the perfect content strategy plan you’ll need to have to help you win a much higher SEO ranking.

We know that you have a craving for excellence. Let us make your writings much more goal-oriented and target driven.

By proficiently highlighting the parts that need improvements, this tool always secures the best online ranking for you. The entire SEO suite provides you a better insight to check the efficiency of your content. Now go ahead and quench your thirst for touching excellence!

Use the BiQ SEO Suite, explore the unfamiliar areas, and identify content that converts potential customers to buying customers.

If you are interested to know more about this tool or if you have more questions to ask, feel free to drop me comments below! I’ll be more than happy to assist you so you can get started with BiQ.

About Winnie

Winnie is a copywriter and digital marketer in the vast world of SEO and marketing. She's as curious as she can be; constantly hunting for answers to her questions, never saying no to new experiences. When she's not spending her time typing up a storm, she is at home keeping up with her never-ending movie marathon & self-improvement books.

Keyword Research,Rank Tracking,SEO,SEO Tools

The Best Free SEO Tool You Should Be Using – BiQ SEO Suite

What can you do with BiQ? Learn all about the features you can use with this free SEO tool.

If you want to make money through online business and content marketing, you need traffic.

To do so, you’ve checked out all the online SEO tools out there.

But there’s just one problem – they’re TOO EXPENSIVE!

Sure, there are some free SEO tools online too, but some of the features are limited and you’re not sure whether you’re ready to invest in them or not.

Whether you need to find the best keywords for SEO, audit your website, do competitive research, or just want to see how well you rank on Google, BiQ SEO Suite is the ULTIMATE tool that you need. And it’s free!

So, what can you do with a free account with BiQ?

With a free account, you can access to 4 key features of BiQ:

Keyword Intelligence
Content Intelligence
Rank Intelligence
Rank Tracking

1. Doing Keyword Research with Keyword Intelligence

Most free keyword tools for SEO will only show you the data and metrics for specific keywords. If you’re a content creator, you will need more than that to make sure you deliver valuable content that users actually want and need.

With our Keyword Intelligence tool, you can now access to 4 reports to help you understand what people are searching for with the specific keyword:

Related keywords
Content Ideas
Popular Questions
Trending Searches

Choosing The Right Keywords Is No Longer Rocket Science With Related Keywords

If you’re a marketer like me, you will understand the challenges of selecting the right keywords.

The first keyword that pops up in your head is the accurate descriptions of your company’s products and services – but they also described what your competitors are offering as well. The competition for these keywords is high and you will be wasting a lot of time and effort optimizing them with little to no results.

Instead, you need to identify longer, more specific keywords (called “long-tail keywords”) with clearer intent. If you’re new to SEO, this may sound impossible, but that’s what you can do with our ‘Related Keywords’.

To give you a clearer picture, for example, my company sells home electrical appliances and I want to rank one of my products, washing machines, to get more website traffic.

Here are the steps that I can do to do my keyword research using BiQ’s Keyword Intelligence”:

After signing in to my BiQ account, click the Keyword Intelligence tab.
Then, enter the target keyword you want to rank for in the keyword field.
You can also choose the location and language if you want to target the keyword to a specific audience.

best free seo tool BiQ keyword intelligence related keywords

Once BiQ finishes analyzing your keyword, you will get the results with all the related keywords as shown in the screenshot below. You can see the trend, monthly volume, number of search results, cost per click (CPC) and competition of each related keyword.

If I’d like to focus on certain keywords, you can find options to filter your keyword suggestions based on relatedness, long tail, intent, and the advanced include and/or exclude filter.

Writer’s Block? Try Content Ideas!

In this new decade, your content will be all about your audience. Because, when you write to the right people in the right way, your writing and content will rank higher on Google.

But you are experiencing a writer’s block. You don’t know what will be a good topic for your users. “Content Ideas” will help you to brainstorm those ideas by giving you a list of topics your users are interested in based on the targeted keywords.

best free seo tool BiQ keyword intelligence content ideas

From the screenshot, the report will list out keywords that users also searched for such as ‘energy efficient’, ‘water level’, ‘water efficiency’ etc. This gives me an idea to create articles such as ‘Top 10 Energy Efficient Washing Machines to Buy in 2020: According to Experts’.

And people will start clicking on your article and check out the washing machines that are listed there.

Know Your Customers Better with Popular Questions

Whether you know it or not, you’ve probably seen countless featured snippets from Google when searching for information or answers to your questions.

We often refer to the position that featured snippets give to content as “position zero”.

This is because featured snippets take up the most space on a search results page. They’re usually at the very top of the page, too.

Here’s an example of what a snippet looks like when I searched for “best washing machine”:

Ranking for a featured snippet is really helpful for driving visitors to your site than competing with others to rank for #1.

And you don’t have to be the number one in your industry or fork out additional money to rank for them.

That’s why you need to take advantage of the ‘Popular Questions’ report to help you to rank easily in the Search Engine Result Page (SERP).

best free seo tool BiQ keyword intelligence popular questions

Many of the questions generated in the report are valuable search queries that are asked by users relating to your target keyword. Provide the definitive answer to some of these questions in your content and…

VOILA!

Your content will drive a huge amount of traffic with Featured Snippet opportunities.

And that’s not all. You can simply click the hyperlinked answer title and look at what your competitors are doing to make better content for your visitors.

Pretty neat, right?

Keeping up with Trending Search Report

Every day, Google receives BILLION of searches and pumps out even more answers. Wouldn’t it be nice to have a clear view of these search patterns and learn the population’s most nagging questions and topics?

With the ‘Trending Search’ report, you can. The report uses AI-powered suggestions that are constantly being updated to help you uncover the latest trends related to your targeted keyword.

best free seo tool BiQ keyword intelligence trending searches

2. Fix Your Content Marketing with Content Intelligence

More than 20 years ago, Bill Gates made a bold statement “Content is King”, signaling an era in which successful digital marketing strategies would need to revolve around content as its core.

As a result? Marketers have begun pushing out massive amounts of content – creating blogs, e-books, videos, social media posts, and website content.

And if you’re like many other marketers, you will notice that getting the same results you did even two or three years ago is challenging.

It shouldn’t be surprising!

We are flooding the internet with massive amounts of content, and your audience is getting distracted by thousands of content out there.

Yet, this doesn’t mean that content marketing as a strategy is dead. You need to change your content marketing plan to focus more on your audience instead.

When people ‘content is king’, it’s only true IF your content is relevant to your target audience. This is where BiQ’s ‘Content Intelligence’ tool comes to play.

Our ‘Content Intelligence’ tool helps to rank every paragraph in your content and assigns a rating based on relevance, readability, and sentiment.

Here are the few simple steps to start getting results with BiQ’s Content Intelligence Tool:

Select the Content Intelligence icon from the sidebar menu
Enter the URL of the page you wish to analyze in the URL field
Enter the primary target keyword of the page you are analyzing in the keyword field
Submit your query and give your report a few seconds to generate.

Report Overview

The screenshot below shows you what the report will look like once it is generated.

On the left panel, the Content Intelligence tool will analyze each paragraph of your content to make sure your content remains relevant, using the right sentiment and readable by your target audience.

You can also check the overall readability and sentiment of your content on the upper-right panel of the report.

Word Vector SEO

If you’re not up-to-date with Google’s NLP (Natural Language Processing) research, Word Vector or Word2Vec is an AI model to learn about the relationship between words, based on actual language usage.

Word Vector SEO helps to analyze your content and improve your content relevance against your top competitors.

It will analyze the performance of your current content and point out all the “gaps” that you need to improve on.

best free seo tool BiQ content intelligence word vector SEO

Keyword SEO

The keyword SEO overview will help to optimize your content based on your target keyword. This part is important to make sure that you will utilize every SEO technique to satisfy both user search intent and search engines.

Fundamental SEO

The Fundamental SEO overview gives general on-page SEO suggestions that are easy to implement to boost your SERP rankings.

Start Optimizing Your Content with BiQ

Do you know that you can actually use the Content Intelligence tool to check your top competitors too?

Yes, you’ve heard it right!

After you’ve got the report from analyzing your content, you can do the same thing with other top competitors too.

Just type in the targeted keyword on Google search and copy the URL of the first few results. Enter the URL in the search box, with the same target keyword and submit to generate the report.

Now, you can analyze your competitors and find out why they are ranked higher on Google. Find out what’s missing in your content and optimize it to rank up as high as they do.

best free seo tool BiQ content intelligence competitor analysis

And that is the SECRET of optimizing your content using BiQ’s Content Intelligence Tool!

3. Track Your Keyword Ranking using Rank Intelligence

We understand.

You’ve spent hours researching for the right keywords and publishing content onto your website and blog. Now, you need the right keyword tracker to analyze all ranking data of your entire keyword portfolio.

With ‘Rank Intelligence’, you can find out exactly which keywords you rank for, including keywords you didn’t know you’re ranked for.

Find keywords that your site already rank for

To get an overall picture of how many keywords your site is currently ranking for, just follow these steps:

Select the Rank Intelligence icon from the sidebar menu
Enter the URL of the page you wish to analyze at the ‘Create New Rank Intelligence Profile’ tab.
Submit your query and give your report a few seconds to generate.

Our tool will generate a report that tells you exactly what keywords you’re ranking for and for which exact pages. You will be surprised to find certain keywords are ranked for other variations that you’re not aware of.

For example, you are aiming to rank for “best food blender in the United States”, but you may never know that you are already ranking for the keyword “best energy-efficient food blender”.

Sometimes, you may notice that your ranking position for certain keywords will change on the next day. So, you should use the app to monitor your keyword ranking movement. Just choose which keywords you want to monitor, and click “Track” so you’ll be notified if there are any changes in the ranking movement.

best free seo tool BiQ rank intelligence track keyword

Discover underperformed keywords and improve them

At BiQ, we believe that great content deserves great ranking.

You’ve spent so much time on that great article and you find out that the keywords are not ranked as high as others.

With “Rank Intelligence”, you can now find out which keywords aren’t doing so well.

For example, if I want to check and improve which keywords are ranked at position 5 to 20 on Google. I just turned on the ‘Advanced Filter’ and enter min 5 and max 20 in the SERP Position field.

best free seo tool BiQ rank intelligence filter serp position

From there, I can see which pages you need to allocate to focus my resources and time to improve on.

best free seo tool BiQ rank intelligence underperformed keywords

4. Monitor Your Site Progress with Rank tracking

If you’re running a website that relies on revenue from search engine traffic, then being able to track the performance of keywords and pages is important.

‘Rank tracking’ gives you a lot of benefits beyond just helping you to monitor your site‘s performance in search engines. It helps you to identify which SEO techniques work (and which don’t), monitor the performance of your competitors, and more.

To monitor your site progress, just follow these steps:

Select the Rank Tracking icon from the sidebar menu
Enter the URL of the page you wish to analyze at the ‘Create New Rank Tracking Profile’ tab.
Submit your query and give your report a few seconds to generate.

Monitor Site’s Performance

One way to check the performance of your site is to check the overall progress of the keywords you are tracking across all pages.

Using the ‘Pages’ tab, you can see all the pages from your site together with its number of keywords tracked.

To check the overall performance of keywords in a specific page, the app will show you a summary of any keywords gained, keyword loss, and its average position.

best free seo tool BiQ rank tracking monitor site's performance

Assess Your Website’s Volatility

Remember that Google sneakily rolled out the BERT algorithm back in 2019?

The results? Well, a lot of marketers and businesses were not happy because they noticed a drop in both their ranking and website traffic.

Google loves to update their algorithm because they want to deliver more relevant results to its users. And no one will know when Google updates or changes its algorithm again?

By creating your own “Rank Tracking” profile, you will get an overview of your website performance over the period of change. Select from either average position, featured snippet position, or ranking with extra features. And you will see the overview over the last few days, weeks, and months.

best free seo tool BiQ rank tracking access your website's volatility

If you see high volatility on a specific day and notice that your ranking and traffic drop, it could be a sign that Google is changing its algorithm and your site has been affected.

With these insights in your hand, you can start preparing a plan to minimize the traffic drop.

Check Your Competitor’s Progress

Just like our other features, you can make use of “Rank Tracking” to monitor your competitors’ progress and see what they are doing that causes their rankings to increase.

All you need to do is create a Rank Tracking profile like your website and you can start checking their progress over time.

If you want to stay ahead of your competitors, you need to identify the keywords that they are targeting and start putting some effort to compete with them on those keywords.

Is This The Best Free SEO Tool For You?

If you want your website to be successful, using the right SEO tools is a must. But that doesn’t mean you need to spend a fortune to do so.

At BiQ, we believe in our statement that users should “Pay for what you use, and don’t pay for what you don’t use”. In other words, if you want to use BiQ for keyword research purposes, then you will be charged on the Keyword Intelligence part.

We believe that everyone deserves an opportunity to fight with SEO giants out there.

Now BiQ is open for beta users. Sign up and be the first to try BiQ to see for yourself why we are the best free SEO tool out there!

About Kelvin

Copywriter. Digital Marketer. Tech Enthusiast. Hi, my name is Kelvin. By day, you can find me creating content, analyzing post performance or just scribbling around for the next content idea. By night, I will be busy updating myself with the latest digital news.

Keyword Research,SEO Tools

The Best Of BiQ SEO Suite When Doing Keyword Research

Pretty sure one of the reasons you’re here is because you are seeking an answer to this question: “Why Can’t My Site Be Found On Google?”

I hope this post can help you be clearer in this aspect.

You see, SEO comprises many methods but the underlying principle is that you’re helping Google and other search engines like Google better understand your website. One of the foundational SEO methods is keyword research. I would even say that conducting keyword research is the foundation of all marketing funnels which brings huge impact.

In fact, not doing your due diligence when it comes to keyword research can be the difference between ranking on the first page of Google and disappearing to page 20 and beyond!

Basics of Keyword Research

I know our minds have been ingrained with keywords from the start but have you ever stopped and give this a thought: “what is a keyword?”

According to the dictionary, the definition of a keyword in marketing is a word or phrase used in an information retrieval system to indicate the content of a document.

Search engines (Google) is the information retrieval system
The document is your website/content

In real life, it means entering your targeted “keywords” in Google that is used to retrieve information from the website listed in Google’s database.

Now, “what is keyword research?” Keyword research is used to identify and target SEO keywords that you should be focusing on when writing your content. It’s knowing what you should explicitly tell your prospects – knowing the actual words and language that turn strangers into leads and leads into customers.

Creating relevant pages and optimizing them for the ways people search (keywords), can lead to improved rankings in the search results for those keywords, increasing search visibility and web visitors.

It may seem hard for starters but luckily there are plenty of ways to step up your game. By using the right strategy (which I’m about to show you later), you can drive traffic and sales by entering the mindset of your customers.

Understanding Important Keyword Attributes

Before we dive deep into today’s topic, you must first understand the important metrics associated with keyword research.

(i) Keyword Type

There are 2 main types of keywords: short-tail and long-tail keywords. Each type of keyword serves a different purpose within your strategy.

Short-tail

– 1-3 words
– Top to the middle of the sales funnel
– Low to Mid-level conversion rate
– Medium to high volume
– Moderate to high difficulty

Long-tail

– 4+ words
– Bottom of the sales funnel
– High conversion rate
– Low volume
– Low difficulty

(ii) User Intent

This aspect is becoming increasingly important for organic search. Understanding the user’s intent means knowing the “why” behind a person’s search query and what their intended goal is for that search. User intent helps in page optimization or creation – and you need to ensure your page matches the intent if you hope to rank in organic search. Here’s how they are commonly categorized:

Informational

Queries that find specific information or answers that users are curious about. For example: What is keyword research?

Navigational

Queries that involve brand, product or service names used to find a particular website. For example: BiQ keyword intelligence feature

Transactional

Queries that are closely related to purchasing. For example: BiQ SEO Suite price

(iii) Search Volume

Pretty straightforward, search volume is reported as monthly search volume or the number of times someone searches a keyword in Google (average monthly volume). In order to target the most profitable keyword, you need to know how many people out there are looking for a particular set of key search terms.

(iv) Competition or Keyword Difficulty

Understanding a keyword’s competition is vital because it measures how difficult it is to rank for a keyword. Unless you’re a major brand, you’ll have to accept that you won’t simply be able to complete for some keywords they have already anchored on. What works is identifying relevant, low difficulty keywords.

Knowing whether to aim for high or low competition keywords largely depends on your situations and goals. My two cents is: If you’re running a brand new website, you may want to begin by targeting low volume, low-competition keywords as a starting point to establish some authority.

Know your keyword’s competition today using BiQ.

Why Doing Keyword Research Is Important In SEO + The Tool You Need

Essentially, doing keyword research will help you build pages that best serve the needs of your audience by providing the information they’re searching for and solving their problems.

Without a doubt, keyword research will dictate SEO strategy and content creation. Ranking for the right keywords can make or break your website and therefore it is one of the most important and valuable activities you must not miss. That is why every new page or content present on your website should be influenced by insights from keyword research.

Some primary advantages of doing keyword research are:

Increase in website traffic
Rank higher on search engines
Appear first when people are searching for your product or service
Find out more about your target market
Explore niche areas your competitors have yet to discover
Achieve authority over other websites

Now we know a little about why doing keyword research is important in SEO, it’s time for the million-dollar question: which tool can help you achieve keyword research in its highest form?

By using BiQ’s Keyword Intelligence module.

The first thing users will see is BiQ's welcome screen after signing up. — BiQ’s welcome screen upon signing up.

BiQ is the world’s first revolutionary SEO suite that provides granular cost control. It’s different than the conventional SEO tools because you have the full-flexibility in paying for features you want to use and not having to pay for features you don’t use.

In short, you pay only for what you use.

For more clarification on how BiQ is different than the rest of the SEO tools out there, read this blog: https://biq.cloud/blog/biq-closed-beta-launch-invite-first-batch-users/

Now back to the module;

BiQ’s keyword intelligence module drills the importance of targeting the right keywords or phrases based on searcher’s intent for your SEO strategy. After entering your word or phrase in the search bar, it gives you vital information about the keywords you want to target, allowing you to make informed decisions.

Keyword research allows you to gauge what your competitors are doing, what your customers are searching for, and which keywords are going to get you seen. Having the keyword intelligence module is the best place to start your keyword research and excel in it.

What’s Inside BiQ’s Keyword Intelligence

BiQ’s keyword intelligence starts you off by having you to insert the target keyword you want to rank for. You’ll likely have a few keywords in mind that you would like to rank for.

These will be things like your products, services, or other topics related to your website and they are great seed keywords for your research, so start there!

Once you enter your seed keywords (along with the location and language of your choice), you will begin to discover other related keywords, content ideas, popular questions and trending searches for your content that you might have otherwise missed.

* Related Keywords

Related keywords help you find related keywords within your main keywords. Accurately finding them is a critical part of the keyword research process.

Use related keywords in your content to help search engines better understand your content in the right context. In return, it can help your page rank faster.

* Content Ideas

One of the most difficult parts of content marketing is coming up with fresh ideas that can result in quality traffic, lead, and conversions.

Use Content Ideas to easily find ideas that will make great blog posts, which will keep your readers coming back for more.

* Popular Questions

Popular Questions show questions that are frequently asked by searchers in the search engine. It will return with valuable insights on what types of questions people ask in relation to your topic.

This can be a great place for you to start creating a how-to content and frequently asked questions! Use the question phrases as a roadmap to your content marketing success.

* Trending Searches

Trending searches show the latest keywords or topics around your selected keyword. It helps you discover what trending searches people are searching for online.

Paying attention to online search trends can make a big difference in your content marketing success. This feature can help especially if you need some fresh, up-to-date content for your blog.

Conducting Keyword Research with BiQ

#1: Enter your target keyword in the search box, choose your preferred location and language.

BiQ's Keyword intelligence search bar where users can insert their targeted keyword, location and language of their choice.

* There are more than 100,000 locations and 35 languages to choose from!

#2: BiQ will analyze your target keyword and return with results. The image below shows keywords in the related keywords tab.

#3: On your left, you’ll be able to see the trend, monthly volume, number of search results, cost per click (CPC) and competition of your keyword.

Metrics found in BiQ's Keyword intelligence module

#4: If you’d like only focus on certain keywords, you can find options to filter your keyword suggestions based on relatedness, long tail, intent, and the advanced include and/or exclude filter.

* Filter by Relatedness

Filter by Relatedness allows you to filter the keyword suggestions based on the relatedness level – from closely to loosely related. Simply select the desired relatedness level, and click Filter Keywords.

Quickly check the keywords on the suggestions to see if they are related to your topic. If the they seem unrelated, adjust the level until you are satisfied with the semantic relatedness.

* Filter by Long Tail

Filter by Long Tail allows you to select long-tail keyword suggestions. Other than that, you can also use this filter to discover only the short-tails. Use them to get the type of keywords that you want; long tail or short tail.

* Filter by Intent

Filter by Intent allows you to filter keyword suggestions by the user intent. The three intents listed are: Informational, Transactional and Navigational.

Informational: Searching for information (E.g. Review, compare, recommendations)
Transactional: Searching for items to purchase (E.g. Buy, deal, discount)
Navigational: Searching for a specific brand, website or location. (E.g.YouTube, Google, Facebook)

Use this filter to specifically identify the user intent for different keywords.

* Advanced Include and/ or Exclude Filters

Advanced filters allow you to either include or exclude particular terms from the keyword suggestions provided. Just type it in and select the option “AND” or “OR” to get the desired results.

Include and exclude keywords of your choice

Include: Keywords in the table should contain the text entered in the filter
Exclude: Keywords in the table should not contain the text entered in the filter

Use this filter to perform laser-focused searches. You can also choose to include or exclude branded terms that are not relevant to your searches.

#5: Next, we’ll be looking at the content ideas tab. These are keywords extracted from the top 10 rankings in the SERP. The filtering options are similar to the related keywords tab.

#6: On to the next tab; Popular Questions show questions that are frequently asked by searchers in the search engine. It will return with valuable insights on what types of questions people ask in relation to your topic.

#7: The 4th tab is on trending searches. It shows you the latest keywords or topics around your selected keyword. It helps you discover what trending searches people are searching for online.

#8: Lastly, export the keywords that you wish to track instantly with these two steps. You’ll have the choice to save it as CSV (spreadsheet) or PDF according to your preferred manner.

#9: Not only will you have the ability to export your data in PDF and CSV, but you can also add them to a collection. The “My Collection” feature gives you a clear overview of your saved items.

Joining The BiQ SEO Suite Closed Beta

BiQ is currently on closed beta where users who signed up are being invited to try out the tool for free. (Invitations will be in batches). Those of you who successfully joined the program will help shape BiQ to be better.

So sign up today and get invited to try the new and unreleased features. You won’t want to miss out on this!

Join BiQ's SEO Suite closed beat program CTA

If there’s further clarification that you’ll be needing from us, reach us on our email hello@biq.cloud or just leave a comment down below. We’ll be happy to answer you.

See you inside.

About Winnie

Announcement,Content Marketing,Keyword Research,Rank Tracking,SEO Tools

BiQ Closed Beta Launch: We Are Inviting the First Batch of Users

Get excited everyone!

Today, we’re delighted to share that after eons of hard work, blood, sweat, and love, we’re taking a major step forward on our commitment to provide a revolutionary tool by celebrating the BiQ closed beta launch.

It’s currently only available to existing users who have signed up and have successfully maintained their ranks on the top of the queue. If you’ve just discovered us, you’re not late so don’t you worry! Just sign up at https://biq.cloud/closed-beta-invite/ and be on the lookout for further instructions to get you qualified!

Join BiQ's Closed Beta Launch CTA Button

On a more interesting level, the team from BiQ has successfully forged a collaboration with SEOPressor, a pioneer in the SEO world that helps with on-page optimization. You might also be interested to catch a tip or two from their recent interview with our Co-founder, Ian. (He gave some good insights about BiQ!)

BiQ carries the torch of bringing an intelligent, innovative and ambitious future to the world of SEO. The tool is packed with powerful features your growing website needs. This post will introduce you to all the unique capabilities that are set to take off using the tool.

First and foremost, allow us to thank every single one of you for your patience and anticipation towards this tool. Receiving your messages of support throughout this period means a lot to the team and we can’t thank you enough.

We’ve heard your frustration towards having to pay excessively monthly, subscribing to various online tools to keep up with the ever-changing SEO world. We understand that many times we’ll face situations like this without other alternatives because the market packaged it that way, right?

As common users, most of us can’t do much but to abide by whatever pricing these tools have set in stone.

BUT…

BiQ has completely changed the landscape of how SEO tools can go about. We know you want something DIFFERENT in the market – and we’re back with happy news!

The Only SEO Tool That Gives Cost Control Back To You

BiQ is the only SEO tool that provides granular cost control. It’s better than the conventional SEO tools out there because you have the full-flexibility in paying for the features you use and not having to pay for those that you won’t need.

You’re cutting all costs and promoting zero resource wastage by paying only for what you use.

With that said, we’ll be inviting our very first supportive batch of users to try out the features for free! In this release, you will see 4 main modules that constitute BiQ.

They consist of:

Keyword Intelligence
Content Intelligence
Rank Intelligence
Rank Tracking

with a special feature lined up for you too;

BiQ’s Collection

The next part will highlight what BiQ has that other tools don’t.

What Makes BiQ Different From The Rest Of The SEO Tools?

You might be asking now – “What makes BiQ different than its competitors?”

Instead of doing a comparison or a “battle between the best SEO tool”, I figured, why not showcase some of BiQ’s unique features and functionalities instead?

If you’re responsible for growing your website for your company, then you could most likely grow your audience – possibly pretty significantly – by using these unique features found in BiQ’s modules.

The Unique Selling Points That Drive BiQ

(i) Price Democratization

Think Amazon Web Services for SEO tools, where pricing is democratized. BiQ gives cost control back to you by designing the entire tool to provide granular cost control where features get inexpensive.

When you start paying only for what you use, you directly reduce your total spending cost.

(ii) Experience Ultimate Flexibility & Freedom

BiQ aims to give you the ultimate flexibility and freedom to pay only for the features you need.

Want to know if your content is optimized as per the search engine’s requirement? Only choose to use BiQ’s Content Intelligence!

Have clients that only want a monthly report on their website’s rank? Just pick BiQ’s Rank Tracking module and only that!

Keyword Intelligence

(i) Keyword Intent Analysis

Behind every Google search, there is an intention.

To find out what type of content you should serve, you’ll need to segment your keywords by the user’s intent. Using the rule-based machine learning algorithm, BiQ’s keyword intent analysis automatically classifies the user’s intent for you; informational, navigational or transactional.

Leverage these terms and modifiers to infer what types of results or actions your visitors are aiming for.

(ii) Build Content Briefs With Popular Questions

Use BiQ’s Popular Questions feature to discover queries others may be interested in. It offers you a set of questions that relate to your original search query which you may build content briefs with.

Consider answering these questions or create new content starting from these questions.

(iii) The Total Volume of Related Keywords

Do you know that combining hundreds of related keywords could lead to a total search volume of millions in numbers? (Provided that you rank for most of the related keyword that you’ve targeted)

Knowing the total search volume of related keywords that BiQ provides gives you the possibility of getting untapped traffic from related keywords. Most importantly, you’ll know instantly if it’s worth your effort to build a content hub to win all the related keywords.

(iv) Find Trending Topics & Keywords

Being in trend is a matter of being caring for your visitors, introducing them to the latest news in the market.

Staying in the loop of trending content gives you an edge, which is what keyword intelligence will provide you with. Equip yourself with the most updated keywords and ideas with our app, people are more likely to follow and listen to what you have to say – you could be seen as a trend-setter.

(v) Filter Long Tail or Short Tail Keywords

In the keyword intelligence module, it’s possible to filter by “Long Tail” allowing you to select long-tail keyword suggestions. You can also use this filter to discover only the short-tail keywords.

Make good use of them to get the type of keywords that you want; long tail or short tail in just one click.

(vi) Quick Search Bar & Advanced Dynamic Filter

We understand that having tools that allow quick filtering offers a fast and convenient way to bring up the best data for your specific needs.

Across every module, BiQ’s filter feature will change based on what is important to your research. According to your optimization strategy, easily filter what you want to see in the quick search bar within a single second.

Content Intelligence

(i) Content With Sentiment Analysis

Sentiment analysis involves analyzing the emotion the author is expressing through content. BiQ’s sentiment analysis can be classified into 7 different categories.

It allows you to fine-tune a message or a piece of content for the greatest impact. By understanding what makes customers tick, these insights could multiply the reach and influence of any businesses.

(ii) Advanced Line-by-line Analysis

BiQ analyzes your content section by section, so you know exactly which part to work on.

With this feature, you’ll be able to achieve maximum precision to know if each paragraph is contributing to the SEO of the page. Gain insights into which paragraph you can further modify, optimize or delete until your content turns from “Edit Needed” to “Great”!

(iii) Word Vector SEO

BiQ analyzes the content gap with Word Vector SEO and suggests the best keyword composition to rank your website higher, making the website optimization effort priceless.

Now, search engines will pay more attention to your content!

Rank Intelligence

(i) Position Zero

We’ve always heard about how we should be ranking for position zero and getting the featured snippet position on Google. Yes, we know the benefits it brings but do you really know how you could get there?

BiQ’s Rank Intelligence module will tell you how to capture valuable position zero spots and identify featured snippet opportunities!

(ii) Top 100 Ranking Opportunities

BiQ reveals keywords that are ranking for your pages you may not have known. The tool’s deep neural analysis will point out hidden ranking potential, letting you know keywords and associated pages you should optimize for easy ranking.

Time to discover opportunities you never knew you could rank for!

(ii) Quick Search Bar & Advanced Dynamic Filter

We understand that having tools that allow quick filtering offers a fast and convenient way to bring up the best data for your specific needs.

Rank Tracking

(i) Accurate Rank Tracking from All Locations

BiQ’s rank tracking feature accurately checks positions for the location of your choice. Like everything else in this rank checker – these locations are – you guessed it – unlimited.

(ii) Rank Tracking Updates On Your Schedule

You’ll be given the option to select from intervals of Daily, Weekly, or Monthly rank checks for more cost-effective monitoring.

Automating your ranking checks also means you don’t have to run them manually each time.

(iii) Focus On The Keyword Data You Care About

When you want to track your ranking for specific keywords, you can hone down your search criteria to get more accurate insights with the advanced filtering feature.

(iv) Ranking Change Notification

Whenever there’s a change in your ranking positions, you’ll see clear notification without having to spend time looking through rows of data.

(v) Quick Review Of All Created Profiles

For the sake of simplicity, all profiles created are composed into an easy to comprehend table with information in the most convenient and nicest way.

(vi) Tagging System To Organize Your Rank Tracking

Group your pages and keywords into different segments. Need a quick view of all your blog posts? BiQ’s tagging system allows you to tag them under a single tag so you can check their performance in a glance.

Collections

(i) Neat Display Of “My Collections”

Not only will you have the ability to export your data in PDF and CSV, but you can also add them to a collection. The “My Collection” feature gives you a clear overview.

All the data you wish to specifically track will be saved according to your modules so you can have quick access to them anytime. Give it a name and description for a clearer outlook and you’re good to go!

(All these, and we’re only in closed beta)

That my friends are obviously not everything…

What’s Next In Store For BiQ?

We may have successfully released closed beta today but that’s not all! We’re only getting started because we have more awesome things in store for you!

We’re excited to announce an ambitious roadmap of more features. 5 other core modules are in the pipeline for the upcoming release. Just some final touches to make it a cut above – and we’re good to go!

They include;

Link Intelligence,
Site Intelligence,
Markup Intelligence,
Team Management,
Community

Over the coming weeks, we’ll also be inviting our second, third, fourth, fifth batches… (there is no limit to when we’re stopping!)

Constructive Feedback Is Welcomed!

In the spirit to provide what our community truly needs, the team behind BiQ whole-heartedly accepts feedback to make the app more useful, and to hear your feature requests and requirements.

All features are in active development, which means your input directly shapes what we’re building next. You, and the entire SEO community, have the steering wheel in control.

Reach us on our email hello@biq.cloud or talk to us through live chat if you’re successfully invited to BiQ!

First-Timer & Eager To Join the Revolution?

If you’re wondering what’s in for you after joining this revolution, here’s what you can expect. As a member of the closed beta program, you’ll help shape BiQ by test-driving pre-release features and telling us what you think.

The program is your opportunity to experience upcoming pipeline features before they are publicly available, and weigh in on how we can make them better to help you crush your goals you’ve set.

So sign up today and get invited to gain early access to new features. Try all the features before anyone else and most importantly, join a community of marketers shaping the future of SEO.

Finally, Refer To Your Friends & Get The Word Out!

We’re excited about this new chapter and thrilled to finally share what we’ve been working on thus far. We look forward to your feedback and have many of you make the BiQ closed beta launch a massive one.

Best Regards,
Winnie

About Winnie

SEO,SEO Tools

The Best Free SEO Tools Marketing Experts Actually Use

Learn what SEO tools marketing experts use in 2020.

There are literally hundreds of free online SEO tools out there. So for today’s blog post, I thought it would be great to compile a list of top SEO tools marketing experts actually use. I decided to reach out to these respected marketing experts and ask them the tools they’d use to gain desirable results.

Now before I dive into the tools recommendations, here are the list of best free SEO tools being mentioned:

LSIGraph
GDoc SEO Assistant
AnswerThePublic
Help A Reporter Out
Ubersuggest
Google Analytics
Google Search Console
SEMRush
SEO Book Keyword Density Analyzer
WordPress
Structured Data Testing Tool
GTMetrix
Pingdom
Textmechanic Tools

Let’s get started!

1. Winnie Wong – Head of Content at LSIGraph

I’ve always believed this: To excel in SEO, you have to know the right tools that can help you achieve that. Better still if it’s free, right?

Now, over the years of developing and testing out SEO tools in the market, I’ve compiled some that I think can really serve all of us well. These two tools come hand-in-hand so feel free to go over them!

LSIGraph

Keyword research is one of the first things that everyone would come across when learning SEO. LSIGraph is designed to help you solve your keyword research problems that result in this tool being the best choice.

The main takeaway of this tool is that it is extremely easy to use and efficient when searching for LSI keywords related to your topic. With a database of over 30 million keywords, you’re sure to benefit from it. So, get those valuable keywords and sprinkle them in when writing in your content right away.

As a digital marketer, having a tool like this gives you access to the secret vault of valuable keywords that not only pleases your audience but search engines too. It is also a great tool to rank and bring in massive traffic to your site!

GDoc SEO Assistant

As SEO practitioners, we often face problems of ensuring your content is at its peak of being SEO-friendly. GDoc SEO Assistant is your saving grace.

This plugin is an add-on to your Google Document where it can generate SEO suggestions and related keywords for content optimization. It is also a perfect addition for those of you who are online marketers, bloggers, and writers wanting to analyze and improve your content based on valid SEO standards.

Also, since it gives instant feedback, I’d always use it to check on my content. Hurray to optimization done right on the spot where everything is done in a simple click!

* I think these tools are worthy of mention which I am grateful for their existence too:

Google Analytics, Google Keyword Planner, and the new kid on the block BiQ; Revolution of a new SEO Suite!

2. Ryan Scollon – SEO & PPC Consultant at RyanScollon

AnswerThePublic

My favorite free SEO tool has to be AnswerThePublic.

It takes keyword research to the next level. Instead of getting a few keyword ideas from the other tools, this can generate hundreds of ideas for keywords and content that you could create, just by entering one single word or search term. It essentially pulls all of the auto-suggests from Google search covering questions, prepositions, comparisons, etc.

While I don’t use it so much for main keyword research, it is perfect for content marketing ideas and helps with creating negative keywords lists for PPC.

HARO

A close second for my favorite free SEO tool is HARO, also known as help a reporter out.

It’s a great place for businesses to get involved in PR without the need for a PR agency or the need of publishing press releases. You simply get 3 emails a day that will often include around 70 different questions that journalists need expert inputs for. Once you find one that is a good fit for you, you simply send them an email with your input and a few other details and if successful, you could be featured on a site or magazine, etc.

This is a perfect opportunity to get your business mentioned in some very well known and authoritative publications and websites.

3. Viken Patel – Head of Marketing at eZee Technosys

SEO tools are important to grow your business to the next level. The right tools can make your life so much easier. While most marketing tools are paid and often expensive, I prefer using many free tools to perform a huge chunk of my marketing activities.

I use these tools because they provide me with a lot of insights that I can’t get if I try doing them manually.

Here are the top three tools that I use daily.

Ubersuggest

Ubersuggest is my favorite and is first on my list because I perform a lot of activities using this tool. It helps me a lot, especially when it comes to SEO such as finding blog topics, site audits and more.

I mostly use it for researching keywords to target along with related keywords, optimization insights for a website, paid and SEO difficulties for all such keywords.

Google Analytics

Google Analytics is an all-in-one tracking tool that can track your visitors and give you great insights. I track channel-wise visitors, their behaviors and conversions using Google Analytics. Additionally, they offer a very good reporting service that can help you make the right decisions and improve your business.

Google Search Console

Google Search Console is one of the most powerful SEO tools there is. It can help you increase your website’s organic traffic. I use this tool to check the current web page position, CTR, clicks, and impressions. Based on that data, I determine the site’s performance and update content accordingly on the website to improve rankings and CTR.

There are many marketing tools that I use from time to time such as Canva, Semrush, Mailchimp, Yoast SEO plugin, webpagetest.org and more.

4. Rachel Baker – Head of Content at Kumo

SEMrush

As a content SEO practitioner, first and foremost, SEMrush is an invaluable tool for me.

Not only does it provide the most helpful information about keywords your site is currently ranking for, but it is also a really comprehensive tool with lots of different reports all in one place. This means you can have a really productive content planning session without having to constantly flick between different tools.

The Organic Search Positions report lets you identify pages for optimisation, while the Keyword Gap and Keyword Magic tool helps you find keyword opportunities to plan new content around.

SEO Book Keyword Density Analyzer

This is a really handy free tool for analysing keyword density either for an existing web page or for texts that you are writing.

Although there is no set keyword density you should be aiming for, it’s helpful to get an overview of how much you’re using keywords in a text – showing if it’s not optimised enough or if you are at risk of keyword stuffing!

It can also flag up any other keyword phrases you’ve been using that could cause cannibalisation issues.

Google Analytics

Google Analytics is the key tool for any digital marketer, but from an SEO and content point of view, I find the acquisition and content drilldown reports particularly useful. Seeing which pages have had the most organic traffic and pageviews lets you see what works and what doesn’t. You can then use this to plan more effective content in the future.

5. Marko Saric – MarkoSaric.com

WordPress

My favorite free tool is WordPress. I work in content marketing and WordPress is my preferred platform for publishing content. It makes it very simple to create beautiful and attractive content that grabs people’s attention.

You don’t need to code or to know design or to have much technical experience in order to create posts that will be consumed and shared. And great looking content that is consumed and shared is a great way to get search engines to take notice and start sending traffic too. I have a guide on getting started with WordPress for those interested.

6. Alston Antony – Digital Agency Founder & Blogger at Clicktug.co m

Google Search Console

This is an essential SEO tool in my arsenal because the data provided are directly from Google. There can be so many premium tools, but always remember those data is from the third party, and it can never match data accuracy from Search Console.

Structured Data Testing Tool

It is a simple tool, but it’s very powerful from the perspective of SEO. Search is changing from text to all sorts of crazy mediums, so we need to have the right markup to be visible on all search types. This tool allows us to test the written markup to see whether it’s valid or if it’s missing some properties.

GTMetrix & Pingdom

I know both of these are two different tools, but both serve the same purpose, and I will always use both of them. These will analyze the webpage and let you know speed test results for it. When it comes to SEO, fast-loading web pages is a requirement because slower pages will have a negative impact on your CTA.

Textmechanic Tools

It is an online tool that allows pretty much any text manipulations. These are not direct SEO tools, but it’s a frequently used tool for my SEO work. I mostly use the keyword research process.

Which Tools Do You Use To Ensure Your SEO Success?

Of course, there are tons of other free SEO tools out there that might not have made on the list. What other SEO tools that you would recommend me to add in the list? Anything that you wish existed still isn’t out there yet? Share with me in the comments below!

On a side note:

Those of you keeping a close eye on BiQ should have known that BiQ has 60+ features waiting to be explored.

Head over to the designated page and see them for yourself today https://biq.cloud/closed-beta-invite/

About Allysa

Allysa is always eager to learn something new whenever she got some free time and that includes SEO and inbound marketing. She also has a passion for traveling and discovering the unknown.

Keyword Research,SEO,SEO Tools

What Are LSI Keywords (Do they help your SEO in 2020?)

Recently, we’ve been hearing a huge speculation on whether LSI keyword really does work in your search ranking or not.

Looking at the buzz surrounding that topic, we’ve decided to collect all sides of perceptions from the experts and bring it into today’s discussion.

Before we go more in-depth, let us first look into the fundamentals of LSI keywords.

What is LSI keyword?

Latent Semantic Indexing or LSI keywords are keywords that are semantically related to each other.

Although they may look alike, LSI Keyword is definitely not synonyms. They are words that often supplement each other in a context. The examples below will explain why it is not.

To give you a better understanding of how LSI keywords work, let’s look at the example below.

Let’s say you want to write a blog post about your recent vacation to Seoul, Korea. How do the search engines know what topics are you talking about in your blog post?

Imagine if you use the three different sets of keywords below in your content, what will the search engines think?

Seoul, flight, accommodation, places to visit

Your content may be talking about how to travel to Seoul, how to get there, where to stay and showing a list of places to visit.

Seoul, best singer, best dancer

Your content may be talking about the entertainment industry because the keywords you are using are related to singers and dancers.

Seoul, university, acceptance rate

Your content may be talking about educational information because the keywords you are using are related to a university and the acceptance rate.

The thing is, how does the search engine know what topic you are writing about?

You got it right! By using LSI keywords.

According to Backlinko, Google scans your page for LSI keywords to determine what your page is all about. They reinforced the thoughts by sharing a Google research paper stating that they use “words frequently occurring together to understand an article’s main topic.

Google use “words frequently occurring together to understand an article’s main topic. — *Google uses “word co-occurrence clustering generates topics from words frequently occurring together” to discover semantically meaningful topics in search queries*

But do LSI keywords really help your SEO in 2020?

While researching on LSI keywords and its usefulness, I found this tweet by John Mueller from Google. He posted on Twitter the line “There’s no such thing as LSI keywords – anyone who’s telling you otherwise is mistaken, sorry.”

John Mueller from Google said there’s no such thing as LSI keywords - but is it true? — *John Mueller from Google said there’s no such thing as LSI keywords – but is it true?*

This tweet started with @klaudiofejzaj asking him if adding some LSI keywords will help him to rank better. The reply from John has then gotten some attention from others who are asking for more explanation on his tweet. But to no avail.

Amongst the responses to John’s reply, here are some that caught my attention:

“Hmm not sure about this. I find LSI tools great for visual representation of linked concepts. Helps define perception. Really useful for SWOT analysis of a digital profile. Not useful to use solely for keywords analysis.”

– @ClairMarr

I find this a rather a pretty fresh idea on how to use LSI keywords. Rather than using them to support the main keywords, it is used as a SWOT analysis of a digital profile! Have you ever done the same thing too? Be sure to let me know in the comments below. We will further discuss how to use LSI words in a bit.

Also, Clair Marr brings up an interesting point that using LSI tools help in giving a great visual representation of linked concepts. Looking at the definition of LSI in Wikipedia, it says that LSI is able to correlate semantically related terms that are latent in a collection of text. In simple words, LSI determines whether two texts are semantically close to each other.

“LSI Keywords, TF-IDF, Co-Occurrence, Neural matching. tomayto, tomahto. It’s just semantics. Pun? Yes

Ok these are not one and the same. But the use case as an SEO could be: Deciphering user intent and creating comprehensive content.”

– @JeffreyBowdoin

Like how Jeffrey mentioned, what’s more important is you are creating a comprehensive content and it is able to answer your user’s intent.

So the question is…

Can LSI keywords answer your user intent?

Here’s some compilation of what the experts have to say on using LSI keywords to answer your user intent:

LSIGraph

What Is LSI keyword & How To Use It Effectively

“When you search for ‘warriors’ in LSIGraph, it will return with a list of LSI keywords. All these keywords give an insight to what people have in their mind when searching for ‘warriors’ in the search engine.”

Jeff Bullas

How User Intent Affects Your SEO Performance: Intent-Based Keyword Research

“Google algorithms not only see target keywords, but they also consider the whole content of the page. And LSI (Latent Semantic Indexing) keywords are those which will help you answer users’ queries and create useful content.”

Andrea Lehr, published in Hubspot

https://blog.hubspot.com/marketing/what-is-latent-semantic-indexing-why-does-it-matter-for-your-seo-strategy

“Additional and more accurate categorization helps users, publishers, and marketers alike. Publishers, for instance, can increase engagement because LSI-driven content is more targeted and ensures that it’s landing in front of the right audience. Users entering queries also benefit because they can easily (and more quickly) find the content that answers their questions.”

As I dig deeper into the relation of LSI keyword and user intent, it brings me into a rather same path; almost all agree that semantically related keyword does answer your user intent.

A user intent, also called search intent or query intent, is about what the user actually has in mind when searching into an online web search engine. On the other hand, satisfying user intent is ultimately the search engine’s number one goal.

In fact, Think with Google published over 200 editorial posts on “search intent” topic alone. Let’s take a glimpse of it:

There are more than 200 topics on “search intent” by Think with Google — *You’ll see more than 200 topics on “search intent” by Think with Google*

What Does This Mean For Your SEO Strategy?

If you want to succeed in SEO today, search intent has to be part of your strategy.

Let’s look at the example below to understand how using LSI keywords can help to answer the searchers’ intent.

Learn how using LSI keywords can help to answer the searchers' intent — Using LSI keywords can help you to answer your searchers’ intent.

If you are writing a content about an apple fruit, how do you make sure that Google understands your content is about apple as a fruit and not the brand Apple?

Using the same keyword ‘apple’ over and over again will not help Google to understand what your content is all about. Searches wishing to find more about the Apple brand may come across your content that is not matching with their intent.

To avoid this mismatch, use other keywords that are semantically related to the apple fruit. This will help Google to understand what your content is all about. In turn, searchers will only see your content when their intent is to search for an apple fruit.

“Fruit”, “sweet”, and “healthy” are not synonyms to apple fruit, but they are terms that are closely related to your intended keyword.

Using keywords that are semantically related to your main topic helps Google to understand your overall topic and later deliver them to the right audience.

How to use LSI to boost your SEO?

After spending more than a day reading and researching how other marketers use LSI keywords to boost their search optimization, here are some takeaways you can refer to:

Meta descriptions: Using LSI keywords in your meta descriptions help search engines know what your content is about. You want to use your target keywords and at the same time make sure it is descriptive enough for them to understand. This is where semantic keywords play an important role.

Content quality: Rather than using the same keyword over and over in your content, use LSI keywords to increase the readability of your content. It gives more meaning and better understanding on what your content is about.

Image optimization: When you use an optimized alt attribute with a target keyword, it gives your page a boost because the alt text is a helpful relevance signal for search engine. But you don’t want to excessively use your target keyword as the alt text because it will be marked as spam if you do so. Try using LSI keywords instead to help search engine ‘see’ your image.

Anchor text: Anchor text can provide both search engines and users relevant contextual information about the content of the link’s description, but using the same keyword in as you anchor text will deemed as over-optimization. To prevent this from happening, use semantically related keywords as part of your anchor text strategy.

Reoptimize old blog posts: When was the last time you look into your old blog posts performance? In our case, we do them frequently. If you need proof that reoptimization is worth your time, Hubspot did them well by achieving an average of 106% increase in their monthly organic search views! Remember to keep your original keyword phrase and supplement them by adding one or two LSI keywords.

How many LSI Keywords should I use?

It’s not always the number that matters. It’s the quality.

LSI keywords do not replace your main keywords. They are here to supplement your main keywords and help the search engine understand your content better.

The first rule of thumb is to ensure that you don’t keyword stuffing.

Keyword stuffing is a practice of putting keywords in multiple places in an attempt to manipulate a site’s ranking in Google search results.

These are examples of keyword stuffing by Google:

Lists of phone numbers without substantial added value
Blocks of text listing cities and states a webpage is trying to rank for
Repeating the same words or phrases so often that it sounds unnatural

Google's example of keyword stuffing — This is Google’s example of keyword stuffing.

Choose the most relevant LSI keywords to your main keyword and place them naturally throughout your content. Simply placing them without considering the relevancy will not help your search optimization efforts.

In deciding how many LSI keywords to use, LSIGraph shared this guideline on their website:

“A good rule of thumb is to maintain a 2-to-1 ratio of LSI keywords to your main keywords. When using LSI keywords in your content, make sure that they are in the same paragraph of the keyword they are supporting as this will help provide more context of your main keyword to Google. What’s more, Google can better understand your content now.”

This means that if you are targeting one main keyword in your content, using one or two LSI keywords will be sufficient to strengthen the context and semantic relation of your content.

How do you find LSI keywords?

Now that you know the fundamentals of LSI keywords, let’s jump into how to find LSI keywords. These tools are in no particular order. Feel free to check which tool matches your need to semantic keyword research well. Let’s begin!

1. Use Google

This may be one of those old-school methods but it is certainly a good place for any beginners to start with. There are two ways you can search for your semantic keywords using Google: Autocomplete and Related Searches.

Google Autocomplete

To give a better understanding on how to use Google Autocomplete to find your LSI keywords, let’s look at the example below.

Before I published my recent article on “How to rank for ‘Near Me’ Searches In Local SEO”, I have done some quick keyword research by just typing “near me” on the search box.

These are the phrases that are suggested to me:

Using Google Autocomplete to find LSI keywords — Using Google Autocomplete to find semantic keywords.

These boxed words are your sources of finding LSI keywords. These are keywords and phrases that humans use to search for when they search for anything related to “near me”.

Next, I also included relevant terms in my content:

Learn how to use LSI keywords in your content. — I used the relevant results in my content.

Google Related Searches

Google related searches is quite similar to the above method. The only difference is you can find these keywords or phrases at the bottom of the first page. These are the keywords that are related to your search term.

Using Google Related Searches to find LSI keywords — Using Google Related Searches to find semantic keywords.

Find the related searches at the ‘searches related to’ section.

2. Use LSIGraph

LSIGraph is simple yet commonly used LSI keyword tool. Once you land on their site, you’ll see that their tool is mainly about generating LSI keywords. Just insert your keywords in the search box and click ‘generate’ to get a list of LSI keywords.

LSI keywords tool — Discover LSI keywords for your topic and niche using LSIGraph.

Using their premium subscription, you can get a lot more data than just LSI keywords. You will also get to see some important metrics such as search volume, trend, and latent semantic value. These valuable data will help you further in deciding which LSI keywords to use.

LSIGraph Premium — A snippet of LSIGraph premium

3. Use Answer The Public

Answer The Public is a keyword generation tool that further breaks down keywords that contain prepositions, comparisons, an alphabetical list, and most importantly, related keywords.

The keywords generated can be displayed visually, or in a list format.

Using Answer The Public to find LSI keywords — Answer The Public gives out 20 related keywords.

4. Use Ubersuggest

I have seen some marketers suggesting Ubersuggest to find LSI keywords. It is simple to use too.

Just insert your keywords and it will list out ‘suggestions’ and ‘related’ keywords for you.

5. Use Keyword Tool

Another tool you can use to find LSI keywords is by using Keyword Tool. Like Ubersuggest, it shows you the keywords that people are typing into Google search box.

Using keyword tool to find LSI keywords — Keyword tool generates up to 670+ suggestions for every keyword.

The only difference with Keyword Tool and the rest is it lays out different search terms for other platforms than just Google, namely Youtube, Bing, and more.

6. Use Twinword Ideas

Twinword Ideas LSI Graph visualizes the semantic relationships between keywords. It allows you to visually see how each keyword is related to your topic.

Using Twinword Ideas to find LSI keywords — Twinword Ideas displayed results in visual forms.

7. Keyword Intelligence by BiQ – Free Option

BiQ’s Keyword Intelligence suggests keywords that are semantically related to your target keyword. Simply enter your target keyword and it will return with a list of valuable related keywords.

BiQ Keyword Intelligence — Explore hundreds of related keywords using BiQ’s Keyword Intelligence

Conclusion: It’s always the same goal

Up until today, there’s no single proof that Google uses LSI but again there’s nothing wrong with using LSI keywords in your article.

As what @JeffreyBowdoin said, it is the user that matters the most.

If using keywords that are semantically related to your main keywords help searchers to find your content, which matches their intent, shouldn’t you continue doing so?

It is true that LSI keyword is not the only answer for your quest in matching the right message to the right audience. In doing search optimization, there are more than just adding LSI keywords in your content. For example, you may want to understand who is your target audience and their buyer’s journey beforehand.

With that being said, it’s worth taking the time to identify and add semantically related keywords in your content. If you noticed, up until here, I have added a few LSI keywords for my main keyword “LSI keywords”. I’ve found that doing so gives me more content ideas and values to the readers.

Now, back to you: Have you ever used semantically related keywords in your content before? Let me know in the comments below.

About Allysa

Allysa is always eager to learn something new whenever she got some free time and that includes SEO and inbound marketing. She also has a passion for traveling and discovering the unknown.

Keyword Research,SEO Tools

14 Best Free Keyword Research Tools

When users are searching for information on the search engine, what they type in the search bar is called a “keyword” or a “keyphrase”.

People may key in different search terms and it may lead them all to the same search result. Being able to know their trends, competitiveness and, the volume of the different terms would be beneficial.

I believe all of us, content writers, can agree on this. And what most of us do is determine the “right” keyword before working on the article.

Q: How can we find the “right” keywords?
A: By using keyword research tools.

In this article, I will be providing you with a list of free keyword research tools that you can start using today.

This article will be divided into two parts; “Completely FREE” and “FREEmium”.

Let us begin with tools that are completely free.

Free Keyword Research Tools

1. Google Trends

Of course, the first one on this list had to be related to Google. Most of us are optimizing for Google after all.

Google Trends is a website created by Google that shows users the popularity of search queries. It also allows users to compare the popularity of different queries over time.

It is very easy to use as well. Simply type in a term or topic in the search bar.

After the search, you’ll be able to see the trends, breakdown by subregion and, related queries. Not only that, Google Trends allows you to add a comparison, filter the results by regions, time, categories and the type of search (web/image/news/shopping/YouTube).

Here is an example of a result produced by Google Trends:

This is an extremely useful tool if you want to see your keyword’s trend, whether there are more or lesser people are searching the keywords in the search engine. In other words, we can call it the demand for content.

2. Google Search Console

The Google Search Console is a unique one compared to all other keyword tools you’ll see on this list.

While you use the rest of the keyword research tool to discover new keywords to target, the Google Search Console will let you know old keywords that you’re already performing.

Here’s how you can find this section in Google Search Console:

Click on the ‘Main Menu’ button on the top left side, and then under ‘Performance”, click on ‘Search results’.

The keywords you see under ‘QUERIES’ are the keywords that lead people to your pages. You can then focus on them for your content and even create internal links to pages that are close to ranking high.

3. Google

Another favorite of mine is the search engine itself. While it is not exactly a Google keyword tool, it does help a lot in keyword research. Let me show you the many ways it helps.

i. Google Autocomplete

The bolded words you see in the image are called “Autocomplete”. The search engine predicts that they are relevant to what you’re looking for and also shows you what people have already searched for.

In short, they are popular searches, search queries that have been searched by many before.

So with this search prediction, you can see what people are really into and perhaps you can write about them.

ii. Related searches

Related searches are similar to autocomplete. It shows you the most popular keywords, keywords that are frequently searched.

They usually appear in the middle of the search result page or at the bottom. Here’s how it looks like:

With these, you get more ideas on keywords you can target. You can even explore and discover more related searches by clicking on them.

4. Keyword Sh*tter

As the name implies, this tool gives you tons of keywords. Where do the suggestions come from? Well, they all come from Google Autocomplete, which are popular queries related to your search.

It seems that the list can generate thousands of keywords. It has provided me 1,330 keywords in just 5 minutes. Had I not clicked ‘Stop Job’, it would continue running until tomorrow (maybe… for you to find out).

5. UberSuggest

UberSuggest is a free keyword tool that was acquired by Neil Patel in 2017. If you’re a marketer, chances are you know who he is. UberSuggest is also featured on his website’s homepage.

It is simple to use. It has something that only some keyword research tools have, which is the option to key in a domain or a keyword. It allows you to search by country as well.

Below is a result I’ve obtained from my search:

The result provides you with the following keyword overview:

Seach Volume: The number of searches this particular keyword has during a month.
SEO Difficulty: Estimated competition in organic search. The higher the number, the more competitive.
Paid Difficulty: Estimated competition in paid search. The higher the number, the more competitive.
Cost Per Click: Average cost per click if you wanted to pay Google to be seen as an ad. If someone is paying a high CPC, the keyword is usually more valuable.
Volume Graph: Searches per month

Besides keyword overview, the result page also provides its users with keyword ideas with their respective keyword overview. Lastly, users get to see a list of webpages that have lots of social shares for the keywords entered. They are called content ideas.

6. Keywords Everywhere

Update October 2019: Keywords Everywhere is now a paid tool.

Keywords Everywhere is a Chrome and Firefox Extension. However, to use the tool, you will need to sign up for an API Access. What you need to provide is your email address.

In the settings, you’ll be able to choose your preferred country, currency, metrics you want to see and supported website.

As for data source, you can choose from Google Keyword Planner only or Google Keyword Planner + Clickstream data.

Here is an example of its work:

Whenever you enter a keyword in the search bar, it will show you data (Volume, CPC, Competition) for every suggestion without you clicking any of it. It is indeed very convenient and helpful.

Here is how it looks if you clicked on any of it:

For me, I think this has completely changed my search experience. I’m provided with data just by doing what I normally do, browsing. There is no extra effort needed.

Keywords Everywhere also show data on websites like eBay, YouTube and other keyword research websites (UberSuggest, Soovle, Answer The Public). As of now, it only works for the English language.

7. Soovle

Soovle is a keyword research website that gives you a list of top keywords from multiple platforms [shows up to 11 platforms on one page]. The platform includes search engines and e-commerce sites.

Pressing the right arrow key will move another search engine’s result to the bracket. Users can save suggestions they want by dragging to the ‘Saved Suggestions’ window. That way, users will not have to jot them down or forget them. Users can even download keywords they want in a CSV file.

8. QuestionDB

QuestionDB is a unique one. Type in a keyword and it’ll give you questions that users are really asking online. Where do these questions come from?

As of now, they’re all sourced from Reddit, an American social news aggregation, web content rating, and discussion website. I believe that the questions generated by this tool give content writers original ideas.

The above are keywords research tools that are completely free you can use today! Now, let’s go into freemiums!

Freemium Keyword Tools

9. BiQ’s Keyword Intelligence

Currently, we’re considered a freemium keyword research tool. We’re at our beta stage, where a few hundred people are trying out our tool for free. You can too and you’ll find out how in just a bit.

Our Keyword Intelligence module is very simple to use. All you need to do is just insert your target keyword and you’ll get lots of good information and data.

BiQ’s Keyword Intelligence has what other keyword tools have such as the metrics, languages and location filters, as well as the collection report. But…

Here’s what’s unique:

Long-tail and short-tail keyword filter
Keyword Intent Analysis
Popular Questions Your Customer Ask
Trending Topics & Keywords For Your Content
Reveal Your Competitor’s Keyword Profile
Content Ideas, Straight from the top SERP results

You must think that we’re costly, considering how much information we generate for you. But that just isn’t the truth. We created this suite for the purpose of giving cost control back to fellow users. Starting today, pay only for what you use, and don’t pay for what you don’t use.

Request early access to our beta on our homepage today!

10. LSIGraph

LSIGraph provides users with LSI Keywords. LSI Keywords as explained by them:
“LSI Keyword is a keyword that is semantically linked to the main keyword. In a nutshell, LSI keywords are keywords that we generally find related to the main keyword.

In SEO (search engine optimization) context, they are keywords that we should be using in our content to help search engines understand our content better.”

The free version will provide you with closely related keywords to your search term. You are only allowed to perform 3 searches a day with the free version.

The following are things you’ll get if you decide to get the premium version:

Unlimited LSI Keywords
Unlimited Searches
100,000+ Locations Support
Multi-Languages Support
Bulk Keyword Analysis
Data of keywords (Search volume, CPC & Competition, Trend)
Semantic Analysis
Project Management

I am subscribed to LSIGraph so I’ll be able to give you a look of the premium version on this one:

The special thing about this keyword research tool is that they have LSV value. The LSV is a proprietary formula developed by LSIGraph.

It is a measurement of how valuable an LSI keyword is. Users should prioritize keywords with higher LSV for optimization. And on the right side, you’ll be able to refer to a list of websites that are popular for that keyword.

11. AnswerThePublic

AnswerThePublic has creative and cool web design.

Unique, huh?

Well, the design is one thing and the functionality is another.

For the free version, the tool allows you to enter your search queries in 15 languages. The languages include French and Russian. You’ll get 3 free searches a day.

Upon typing in your search queries, you will be shown plenty of content ideas related to your keywords. They come in the form of questions, prepositions and alphabetical orders. The free version also allows you to download images of your result.

Here is an example in the form of questions:

So, if you like the results you’re getting and decide to go ‘PRO’, here’s what you’ll get for $99 per month.

Unlimited searches.
Compare data + see new suggestions
Language + Location-based results
High-res images
Priority customer support
Saved reports
Unlimited team members
Hide unwanted sections
Hide individual suggestions.

12. WordGraph

WordGraph is a pretty interesting tool that I’ve come across while researching the different keyword tools available. It is powered by its own proprietary algorithm, Word Vector Technology.

It is designed to help users outrank competitors by uncovering your competitors’ keywords.

The free version allows up to 3 searches a day while signing-up will give you unlimited search.

All you need to do is enter your target keyword and your page URL so you can compare it with the top 10 results of the keyword. Take a look at the result generated:

It shows you “other keywords” used by the top 10 results. These “other keywords” are separated in to high and low priority. It then gives you a score that indicates the number of “other keywords” you’re using already.

Below the score, you’ll see ‘LEARN HOW TO OPTIMIZE YOUR CONTENT WITH WORD GRAPH >>’. Clicking on it will show you 3 detailed steps.

Seems simple? It really is! The free version itself provides all the data already.

The premium version allows users to enjoy some features which include the ability to export data, track performance and create more projects.

13. KeywordTool

KeywordTool.io is a freemium keyword research tool that uses Google Autocomplete to generate hundreds of long-tail keywords. The free version provides users with related keywords, related questions, and prepositions.

As for the data of the long-tail keywords generated, they provide search volume, trend, CPC and competition. However, they are very limited. At times, they provide data for one keyword, at times four keywords.

For its “Pro” version, you’ll get twice as many keywords compared to the free version of the Keyword Tool, 100% accurate search engine volume data, and Google search volume that can be localized to 192 countries, 47,035 individual locations and 46 languages. It also allows you to find keywords competitors are targeting.

Two very special and helpful features I noticed in this tool is it allows users to filter results by keywords they want. Another feature is the ability to remove keywords users do not want on their list.

14. Moz Keyword Explorer

To use the free version of Moz Keyword Explorer, you will need to sign up for an account. A free Moz account will allow up to 10 free queries per month. It is relatively lower compared to other tools.

So, here’s what it looks like after entering your search:

As compared to other keyword research tools, here are some differences:
1. Organic CTR: It calculates what percent of searchers are likely to click on the organic, web results.

2. Priority: Aggregation of metrics to determine which keywords to target first.

3. SERP Analysis: Some tools do have SERP Analysis, but the analysis provided by Moz is accompanied by Domain Authority and Page Authority score.

To use other features that are locked, you will need to get Moz Pro, which is their all-in-one suite of SEO tools.

Conclusion

I hope you enjoyed this list of free and freemium keyword research tools you can start using today. Both free and freemium tools here work well. For the freemium tools, they do have limited features.

Let this be the article that allows you to compare both free and freemium tools as well as the features each of them has.

I will be updating this list from time to time. Are there any free or freemium tools you think I should add to this list? Let me know your thoughts down in the comment section below!

About Howard

Howard is a student of life, constantly learning and progressing. He has always been interested in business studies and fascinated by the capabilities of Marketing in transforming the whole business game.

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About Allysa

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