SEO Tools – BiQ

5 Steps to SEO Competitor Analysis (Free tools & Tips)

Strategies and tips on how to do an SEO competitor analysis in order to formulate a clear and informed decision. 

SEO competitor analysis is always a key aspect when it comes to search engine optimization. It does not impact directly on the search engine result page but it helps you to understand how you can beat your competitor and increase your position on top of them. 

In today’s post, we’ll explore how you can perform an SEO competitor analysis and what can be made to keep you stay ahead of the competition. The best part is: I’m going to share with you the free resources that I am using to perform this competitive analysis. 

First, let’s look at what is an SEO competitor analysis and why should you look into this crucial SEO strategy!

SEO competitor analysis is the process of collecting and evaluating your competitor’s SEO strategies. It helps you learn the ins and outs of how your competitors win the ranking – this makes all the difference in the battle for ranking your website on top. 

What Is SEO Competitor Analysis?

The questions that you’re trying to answer with SEO competitor analysis start with who your competitors are and follows by:

  • What are their ranking keywords?
  • What are their performing contents?
  • What are the contents they are offering?
  • What should I do to win the rankings?

With an SEO competitor analysis, you’re not taking shots in the dark because you are able to make a strategy from the data that you have. In fact, it gives you deep insights into the areas that you may have been overlooked all along. 

Why is SEO competitor analysis important?

SEO competitor analysis helps businesses in various factors. It gives data about which strategies are working in the industry you are working on and what you need to do. 

Treat SEO competitor analysis as your opportunity to put yourself in your competitors’ shoes and look at what contributes to their success.

Here are some reasons why you should doing SEO competitor analysis:

  • It helps you to learn new strategies

There are many things you can learn from your competitors. One of them is how they execute their SEO strategies. By looking at their site as a whole, you will certainly learn what they did best that makes them rank high. It is easier to capitalize on the ideas that have been proven working than to invent the new ones from scratch. 

  • It helps you to avoid your competitors’ mistakes

By taking a look at what your competitors are up to, it also helps you to uncover their mistakes. For example, you may notice the word vector is low or the content readability can be improved. This will put you in a stronger position than your competitors.

  • It helps you to better understand your target audiences

SEO competitor analysis helps you to look into the types of content that audiences are looking for the most. This gives you a better understanding of what type of content you may consider to create or improve upon. 

  • It helps you to find new audiences

When doing the competitive analysis, you will find terms that you have never thought of before. This is your best opportunity to rank for the same keywords and get new audiences to your website. 

If you put your effort into SEO competitor analysis and take the necessary steps, you’ll see a boost in traffic and rise in your search presence. 

Next, we will walk through the most important elements of SEO competitor analysis. 

Paying close attention to these five steps will help improve your SEO strategy. Thus, increase your rankings, traffic, and conversions. 

How to conduct an SEO Competitor Analysis

I will share with you simple, easy-to-use steps to help you complete an SEO competitor analysis.

Step 1: Identify your potential competitors

Your competitors are definitely out there and they are likely just as hungry as you are. You’ll need to figure out who your competitors really are so you can compare the data accurately.

The rule of thumb is: you want to collect data from those who are already performing better than you. 

There are many ways you can find who your competitors are, but today we will start with the easiest way; using Google. Google is a helpful and free resource. By simply typing your targeted keywords, you can immediately see the list of your competitors. 

Let’s start by doing a simple search for your target keywords Google’s search box.

The search results will reveal your top competitors on the first page. 

List out the top websites on a sheet and consider adding them to your competitor analysis. Choose your top 3 to 5 competitors from the result. 

Be realistic when choosing your competitors. For example, you may not want to choose local government sites or Wikipedia to compete with. Also, not every site that outranks you on the search results is a competitor. 

Pick those competitors you come up against on a regular basis and where you have similar capabilities

Therefore, you may want to search for a few other keywords on the search engines and observe if there are any repetitive names that come up. That could be the competitors that you are looking for.

Write down your findings on a sheet to make it easy for you to identify the repetitive names. Here is an example of you can compile the data:

Step 2: Spy on competitors’ ranking keywords

Now that you have a list of competitors on your hand, you want to dig a little deeper to gain a better understanding of what you’re up against. 

First, let’s check what are the keywords your competitor’s website is ranking for. This helps you to identify their strongest, and even weakest, keywords. 

It’ll be time-consuming to do this step manually by typing each of the keywords into the search engine and check if they are ranking. 

Fortunately, you don’t have to do so. I will show you how to use BiQ’s Rank Intelligence to discover all the keywords your competitor is ranking for. 

First, click on the ‘Create New Intelligence Profile’ button to analyze a new website’s ranking. Type in the domain’s name. 

Once you are done, you will be able to see a summary of the website’s ranking performance and its details

You must be asking: what are you supposed to do with those valuable data, isn’t it?

Go through the list of keywords your competitors rank for that you don’t. Filter the SERP positions to show only positions one to ten to view keywords that your competitor ranks. 

Create a new profile with your domain in it and identify your own ranking keywords. Export your ranking keywords together with your competitors’ and identify keywords that both you and your competitor are ranking, and then check which keywords aren’t performing. 

With this practice, you will be able to identify which keywords you’re not yet targeting and might want to go for it. For the underperforming keywords, you might want to consider improving your existing content. 

For the ‘new’ keyword that you don’t rank for, you may consider creating new content. Before that, you can further analyze them whether it is worth your time and effort by inserting them into the BiQ’s Keyword Intelligence

For example, let’s take this keyword ‘create a Facebook business page’ that has 9,900 search volumes to Keyword Intelligence. 

BiQ will analyze the keyword and show you some important metrics for your keyword research. Other than the keyword’s volume, CPC, and competition, you can also pay some attention to the type of intent. It gives you an idea of what type of content you should be creating. These data can help you in determining whether those keywords are worth fighting for. 

Based on the example above, the keyword’s intent for ‘create a Facebook business page’ is ‘informational’. It means people are looking for more information about creating the Facebook business page. In this case, you may want to create a blog post full of tips, how-to guide, or even a detailed step-by-step guide on creating a Facebook page.

To get your content seen nowadays, you have to create content that accurately addresses the searchers’ intent.

I have previously written an article about the keyword gap, this may help you in better understanding the gaps between your keyword strategy and your competitors: Keyword Gap Analysis – Tips for greater content 

Step 3: Spy on competitors’ featured snippets

A featured snippet or also known as ‘position zero’ is a short summary of an answer that a searcher asks that shows up on the first page of Google.

Featured snippets are an opportunity to get more clicks from organic search results. Of course, the more people you bring in to your website, the higher are your chances of converting more of those visitors into your actual clients. 

We are going to use the same Ranking Intelligence tool to find your competitor’s featured snippets. 

Previously, we were looking at the ‘Top 100’ to identify all the keywords that are ranking at the top 100 positions on SERP. 

Since we want to check if the site has any featured snippets, simply click the ‘Position Zero’ tab on the BiQ’s Rank Intelligence.

BiQ will reveal any and all keywords that your competitor currently rank for and have a featured snippet. But this doesn’t mean that they own every single featured snippet. 

For example, the keyword below has a featured snippet and your competitor doesn’t own them but they are already ranking at the first position. Yes, that’s an opportunity for you!

If you click the purple icon above, it will lead you to the search results page and you will see which site owns the snippet. 

Analyze the content of that particular site and what is lacking in yours and your competitor’s site. Since there are four different types of featured snippets, check which one of the four types that your competitor is using that gain Google’s favors and you may want to mimic them. 

Generally speaking, if your page is not ranking on the first page of SERPs yet, it will be almost impossible to grab the featured snippet. 

Thus, make sure to optimize your page to rank on the first page of SERPs beforehand so that you can win over the snippet. 

Step 4: Analyze competitors’ content performance

Understanding your competitors’ content strategies will give you insight into the type of content their audience responds to. Most importantly, you will also be able to identify what is missing from your own content strategy. 

Let’s use the previous example; ‘create a Facebook business page’. Enter the same URL and keyword on BiQ’s Content Intelligence

You will see a comprehensive analysis of your competitor’s content performance. 

Does the content have a high word vector’s score? Or is their keyword density high? Or is their fundamental SEO performing well?

These are some of the questions to answer if you want to understand why their page is ranking.

When you are able to answer those questions, eventually, you will know how to improve the performance of your pages too. 

You may want to look further than just your competitor’s page. Go to the search results and input the same keyword in the search box. Analyze the rest of the pages that are ranking on the first page too. 

Repeat the same content analysis process to get further insights into how you can improve your existing content. 

Step 5: Identify areas for improvement and opportunities

Once you have finished collecting the data, it’s time to put them into action. You want to look for a few things. 

Create your keyword list

From step 2 above, you must now have a list of keywords you want to rank for. This list will be the foundation for your content strategy. Put the information to good use and start to take action. 

Featured snippet opportunities

A featured snippet gets 2X higher click-through rate than the rest on the search results. Hence, you may want to export the featured snippet opportunities list from the Rank Intelligence and go get it for your website. 

Content Optimization

The content analysis from Content Intelligence should be able to guide you on how to strengthen your optimization efforts. Learn what your competitor did well and implement them in your strategy. Above all, always keep your audience in mind when writing and optimizing your content.

Remember this: SEO is not a one-and-done deal. For SEO competitor analysis to be truly successful, it must be done continuously. 

All the data you have collected may only be good for a year, month, or even day. This is because of your competitors, too, who won’t stop to improve their SEO strategy. Again, it’s a challenging competition, but it will be worth the effort that you have put on at the end of the day. 

Make use of the BiQ’s Rank Tracking reporting to stay informed of how your competitors are performing. 

It’s easy to track yours and your competitors’ performance over time using the Rank Tracking. Simply create a profile and you will see the performance overview at a quick glance. 

Any changes to the ranking performance will tell you a lot of information. A massive increase in the ranking may indicate your competitors are working on improving their strategy

Other than tracking your competitors’ ranking, you should also track your own performance. This important action gives insight into how your hard work and effort are performing. 

You should be able to see positive results on your BiQ’s dashboard once you have done your optimization accordingly. But if your first strategy doesn’t work, why stop? Do A/B testing and run qualitative and quantitative research to find out why they don’t work in the first place. 

Set new goals according to insights coming in, and track and adjust as you go.

Takeaway

It is clear that an SEO competitor analysis is a must if you have a website and want to rank higher. Also, it should be done at regular intervals. 

Here is a recap of the 5-step SEO competitor analysis:

Step 1: Identify your potential competitors

Step 2: Spy on competitors’ ranking keywords

Step 3: Spy on competitors’ featured snippets

Step 4: Analyze competitors’ content performance

Step 5: Identify areas for improvement and opportunities

By following the steps above, you should be able to discover lots of opportunities to improve your site rankings. 

The data that you acquire from the competitive analysis will form the backbone of your SEO strategy, and it will help greatly in making the next move. Of course, it is best to speed up the process with the help of advanced tools that can simplify the process. 

If you wanted to continue to learn more about how you can use Rank Intelligence to spy on your competitors’ ranking, you could check out the blog post and take a more detailed look at the Top 100 position and Position Zero.

I hope that this article helps you conduct an SEO competitor analysis effectively. If you have any questions about the SEO competitive analysis or have any tips you would like to share with me, please do not hesitate to leave a comment below. 🙂

About Allysa
Allysa is always eager to learn something new whenever she got some free time and that includes SEO and inbound marketing. She also has a passion for traveling and discovering the unknown.

8 Best Work From Home Tools That Helped Me Through COVID-19

As we all know, it is due to the pandemic that all of us are forced to rely heavily on remote working tools. So I figured it would be a good opportunity to share with all of you a range of collective technologies that I live by during this period of time. 

With the list of tools I am about to show you, it’s a use case and how you are able to get them, I hope you’ll maximize your productivity and engagement as we all go through this unprecedented time.

First, allow me to share with you a list work from home protocols you’ll need to get you through the WFH period:

  • An organized workspace
  • A computer
  • A good internet connection
  • Video conferencing and chat apps
  • Earphones or a headset
  • A self-motivated, productive mindset

Are you equipped with all of the above? Great!

Then, I’ll be breaking down the tools into categories that are easier to understand.

SEO & Email Marketing

1. BiQ

Work from home tool BiQ

One of the SEO tools that I currently use is BiQ. What I love about this upcoming revolutionary SEO tool is you no longer have to pay for an entire suite for features you may not need. 

It’s groundbreaking because marketers are usually forced to pay a lump sum for a set or a package of SEO tools. But this is not the case for BiQ. This SEO suite is very much different from the rest of the tools out there because it allows you to pay only for the features you use.  

Say if you are using just the keyword and content analysis, you’re only required to pay for those features and not other features you’re not interested in! To say that it’s the world’s first SEO suite that lets you control the price is an understatement.

The price flexibility is certainly a plus point to many of us marketers out there, especially in times of crisis where paying a few hundred dollars a month hurts the wallet.

Now let’s talk about how this powerful SEO tool can help you to maximize your work productivity while working from home. 

There are 4 main features in BiQ. They consist of keyword intelligence, content intelligence, rank intelligence, and rank tracking. 

The first feature: Keyword Intelligence.

This feature drills the importance of targeting the right keywords or phrases based on the searcher’s intent for your SEO strategy.

If we look at the keyword intelligence dashboard, there are 4 main tabs to help you in doing your keyword research. These are related keywords, content ideas, popular questions, and trending searches. 

Each tab is packed with the analysis of the keyword that gives you vital information about the keywords you want to target, allowing you to make informed decisions. 

Next, Content Intelligence.

This module ensures consistency in brand, message, and style across all types of content is achieved. 

Every approach found here helps you make further improvements that’ll deliver incredibly powerful content at scale. What I love the most about this module is – you can get your content graded into either one of the 8 categories with sentiment analysis almost immediately! 

The third feature is Rank Intelligence

This module gives you the ability to scale insights and discover ranking opportunities you don’t even know. 

You’ll also be able to identify featured snippet opportunities of your website while also hijacking your competitor’s position zero.

And the last feature is Rank Tracking. 

Tracking your keyword ranking is the best method to find out whether the strategies that you’ve done so far are working or not.

You may use BiQ to discover any keywords ranking for your website and add them to the Rank Tracking module. You can also see their last ranking positions and the performance change over time. 

Other than these 4 main modules, they are coming out with other modules soon such as markup intelligence, and site intelligence

You may check out their website biq.cloud to request for the beta access today. 

2. Google Analytics

Work from home tool Google Analytics

Like everything else during this crisis, data and analytics for businesses will also be directly impacted by COVID-19. Instead of completely ignoring your website and giving up before trying, you need to be playing a long game of ‘showing up’ online. 

Because if you don’t do so, how would you know what are the steps you should be taking to maintain your business on the right track?

This is the very time you should be reviewing your Google Analytics to:

i) Find out what terms people are using to find you,

ii) Identify what pieces of content they are most interested in right now, 

iii) Review how devices (desktop/mobile) perform, 

iv) Look how traffic sources perform or investigate what pages people are seeing the most/least

v) Keep an eye for opportunities

vi) Meet buying trends

vii) Audit your existing message so you don’t appear tone-deaf to what is happening now

Through Google Analytics, there are a number of useful reports you can pull, including looking deeper into:

  • Landing Page behavior – What your users are doing on a specific page of your website, bounce rate, conversions, and more.
  • Traffic Acquisition – Learn more about where your web traffic is coming from at a high level.
  • Conversions report – One of the most important reports might be this one. If making conversions to leads is one of your goals (and we’re guessing it is), this report can give you a little more information about how many conversions your website is seeing.

With the right reports in Google Analytics, you will be able to see what parts of your website are doing well and which could use some improvement.

3. Aweber

Work from home tool Aweber

As the impact of the Coronavirus continues to vibrate across the globe, businesses are required to shift their marketing efforts in the face of this new normal. And because email marketing is one of the lowest cost, highest ROI digital channels, everyone is likely leaning heavily on email programs to stay connected with their users.

As for me, I am currently using Aweber. It is a simple but powerful email marketing software that helps me to build my email lists, send beautiful emails, and make sure I’m ever-connected with my users even during tough times. Well besides myself, our organization is a huge advocate of Aweber. 

The platform is pretty straightforward and easy to understand. When a lead subscribes to your email list, you have the complete control on when and what update you want your subscribers to be receiving. 

Unlike social media platforms like Facebook, we don’t really have control over what we want them to see.  With news updates happening every second, it’s doubtful if the messages you want to be delivered are able to reach every single one of your audience. 

Whereas you’re guaranteed to have your email delivered to their inbox.

If you are just starting out on a website, I highly recommend using Aweber as one of your best work from home tools because they are cheap and are the best work from home tools for marketers like yourself. Here are some of the main features that made me a loyal fan of Aweber:

  1. Automatic follow up emails – as soon as someone signs up, Aweber automatically shoots a welcome email without having to do it manually
  2. Analytics & list management – easily measures email performance like open rates, email engagements and click-throughs
  3. HTML templates and editors – creating the perfect email is just 5 minutes away!
  4. Manage subscribers – quickly search, manage and segment your subscribers
  5. Split test emails – may your best email win! 

Hopefully, you’re keeping in touch with your subscribers throughout this period with Aweber—just don’t go overboard with promotional activities. 

Communication + Video Conferencing

4. Slack

Work from home tool Slack

Slack is a messaging remote work tool that revolutionized office communication. Due to the pandemic, by March 25, some 12.5 million people were using Slack simultaneously, up from 10.5 million in just 6 days.

Being one of the world’s most popular messaging platforms in office, I too have been using this Slack since the start of my career. The beauty of Slack in a crisis is that the platform becomes its own network. 

Essentially, it:

  1. Is a single workspace for the whole team (allows sharing of ideas, documents for marketers, codes for developers, images & videos for designers)
  2. Has channels for topic-centered discussions
  3. Allows unlimited audio, video calls, and webinar! 
  4. Enables file sharing and search
  5. Integrates well with external apps (Google Drive)
  6. Interactive (emojis and reactions) and easy to use (even if you haven’t used it before, it takes literally 0 explanation for 98% of the people)
  7. Accessible anywhere (mobile & desktop)

With Slack, a team reduces internal email (those that are super short and seem to waste time) while keeping everyone on the same page. Imagine having to communicate through emails and having to track back to a conversation that has taken place months ago.

Want to set up a room of people to share knowledge? You can, for free.
Set up a #studybase channel for your team perhaps?

Trying to organize your content team? Also free when you try to set up an #everything_content channel.

Now Slack might work for your team’s work style, and it might not. As for me, it has definitely served me well. Definitely the best work from home tool that’s worth checking out!

Task Collaboration Tools

5. GSuite 

Work from home tool GSuite

Many of us were caught off guard by the sudden need to have the majority of people to work from home. Fortunately for me, as an avid user of Google products, there was zero trouble when I had to work from home the very next day because everything is cloud-based!

Google Suite has the secure, reliable tools I need to continue productivity – remotely.

All you have to do is set up a Google account and you’re ready to use the GSuite tools! 

The strongest points of the GSuite are:

  • Google Drive is a central place to keep files
  • Gmail as a free email service
  • Google Calendar to schedule meetings
  • Google Docs to write documents
  • Google Sheets to create Excel spreadsheets
  • Google Slides to create PowerPoint presentations
  • Google Hangouts to hold effective video meetings 

*Note: Google’s CEO Sundar Pichai announced free access for businesses and schools impacted by the COVID-19 to their advanced Hangouts Meet-video conference which ordinarily would cost an additional $25

Having files accessible anywhere, on any device is one of the biggest reasons I’ve remained a loyal subscriber not only for work but personally too. Also just because I’m working remotely and not under the same roof as my teammate, it doesn’t mean I can’t continue to collaborate on important tasks and documents. Better still, in real-time!

Now, my company advocates for GSuite, but if you’re a Microsoft-leaning team, you might gravitate towards Microsoft Office Online. Whichever works!

6. ClickUp 

Work from home tool ClickUp

Project management is becoming a need during this tough time which sees why more people are flocking to sign up for project management software. Such tools help teams and managers become more productive by letting them do their tasks with ease. 

Now this next task collaboration, work from home tool is definitely worth your attention. (It’s used by startups and giants like Nike and Google!)

ClickUp is a cloud-based collaboration and project management tool suitable for businesses of all sizes and industries. The platform allows people to do their individual tasks, but at the same time, they can manage projects. 

Don’t worry about having noise all over because there is only smooth communication between teams. I cannot recommend enough that this is a wonderful task management tool and one of my favorites out there.

Reasons why it is a good remote working tool:

  1. You’re getting the best of both worlds: project management and task management tools
  2. Edit docs in real-time 
  3. Box view that allows you to check whos working on what in one place (there’s also list and board views)
  4. Easily assign tasks to a remote team and check statuses
  5. Setting priorities that allow users to see the things they need to accomplish first
  6. Assigned comments generate a clear notification to a specific teammate

*Bonus: You’ll also be able to chat with your teammates from the comfort of your home!

Whether your platform lacks key features, a sense of structure, or customization, you’re set to run into some serious barriers managing projects for your team. 

And the optimal solution is bringing the necessary tools, hierarchy, and flexibility all onto one platform – ClickUp!

Visual-Related Tools

7. Canva

Work from home tool Canva

Canva is an online collaborative platform dedicated to people who aren’t graphic designers (like me) and don’t have funds to hire one for your various needs.

With Canva, marketers, bloggers, business owners, and individuals can create professional-quality designs quickly and easily. The platform promotes remote collaboration that features a variety of design and drag-and-drop tools, including millions of images, photo filters, free icons and shapes, and hundreds of fonts. 

Canva is:

(i) Simple to use and very user friendly. (From Facebook Covers to Instagram posts, brochures, infographics, logos and etc – you can design anything and the end result will look great!)

(ii) Empowering users (by having a knowledge blog where beginners and professionals read for design tips and inspiration) 

I’m a big fan of this tool because it’s been a lifesaver when I use it to help with the creation of image-based content for my blog and social media channels like:

Design sample done from Canva

I’ve gone through the many phases of Canva, from the tool not having a video editing tool to one that allows for easy editing, and they recently provide moving stickers too! 

Now everyone can design!

8. Wibbitz

Work from home tool Wibbitz

With the widespread quarantines and lockdowns, it’s more a blessing than ever that current tech lets us remain connected to one another. Businesses are under pressure right now and are forced to pivot their strategies quickly or risk serious financial complications.

Besides email marketing, video content is another great way to engage with your audience. With people stuck at home self-isolating, video content platforms have seen a spike in users and downloads as more people try to get their videos to go as viral as COVID-19. 

We asked you for your best tips for working from home

Because of coronavirus many more of us will be working from home, so how do you stay productive?🔎 Learn more about how to work from home effectively: https://buff.ly/38QJA4m

Posted by World Economic Forum on Friday, March 13, 2020
With over 300,000 views, this clearly shows the power of video content which should be part of your strategy too!

Now, having a video content creation tool like Wibbitz ensures that content projects are still being worked on. It can be used by brands and agencies looking to quickly and easily tell beautiful stories through video. Better still, no professional video editing experience is needed! (Even a 7-year-old can do it!)

I dare say Wibbitz is the quickest and easiest online video editor for every team working from home!

Now, Wibbitz has enhanced its product with features and  capabilities such as:

  • Variety of font options
  • Text highlighting and outlining
  • Background color and box styling
  • New options for on-screen alignment
  • Ready-made video templates
  • Drag and drop templates
  • Edit and produce videos on your own in minutes
  • World-class media library

It’s no wonder that I have been a frequent user of Wibbitz for quite some time now. Over the past few months, I have created over 100 videos and the latest one related to COVID-19 being: SEO & COVID-19: Facts & Myths To Combat Marketing During Crisis and Content Ideas Amidst COVID-19’s Social Distancing Period. These two blogs are meant to inform my readers about the SEO and content marketing implications of this crisis. (Do give it a read if you have yet to)

In case you missed them here they are:

YES, YOU CAN STILL WORK WITH THESE REMOTE WORKING TOOLS

I know. Working in a coronavirus world isn’t easy. But hey, you’ve got this and we’re all going to pull through this together.

With the above tools, it’s easy to keep in touch and ensure that everyone is completing their regular tasks. You may even find that your team enjoys working remotely and make it a permanent policy, or continue using these tools when you things are back to normal.

So I hope these wonderful work from home productivity tools that helped me through COVID-19 are there to help you too!  

If there are still other remote working tools that you think should be included in this article, just drop me a comment and I’ll consider adding them in. Stay safe and stay connected!

About Winnie
Winnie is a copywriter and digital marketer in the vast world of SEO and marketing. She's as curious as she can be; constantly hunting for answers to her questions, never saying no to new experiences. When she's not spending her time typing up a storm, she is at home keeping up with her never-ending movie marathon & self-improvement books.

Rank Tracking: Track Your SEO Performance Like a Boss

Want to know how’s your keyword ranking has changed over time? Find out how Rank Tracking can help you to do so.

There is no doubt that keywords are one of the foundations when it comes to SEO. When we talk about keywords, we are talking about the words or phrases that people are searching for on the search engines.

Choosing the right keywords can help us to rank higher on the SERP (search engine result page) and generate traffic to our website.

That’s why most of our strategies revolve around keywords, from keyword research to creating the content itself. Once we have done all the work and created the content based on the keyword that we believe will give us the best results, it’s time to track your keyword ranking.    

Tracking your keyword ranking is the best method to find out whether the strategies that you’ve done so far are working or not. To start tracking your keywords, you need a good rank tracker tool. 

What is keyword ranking and why should you track it?

Before we begin talking about rank tracker tools, let’s go back to the basics. If you didn’t know by now, keyword ranking is the organic position of a search term when users are typing them on a search engine.

biq seo suite rank tracking what is keyword ranking

It is important to keep in mind that Google’s search results are not always reliable. Honestly, many marketers, including me, find out that there are still challenges when it comes to tracking your keyword ranking accurately.

  • SERP has evolved and we no longer see the traditional ten “blue links” today.
  • Personalized and localized search results mean that Google will be showing results based on our location and search history.
  • The rise of semantically-related keywords making it harder to track the exact words that people are searching for to reach us.

Does that mean that rank tracking is dead? Well, not exactly.

If you’re tracking keyword ranking for the sake of keyword ranking, then obviously rank tracking is dead.

There are still many reasons why tracking keyword ranking is still relevant and important to measure your SEO performance. 

a) Measure the changes in your keyword performance

Rank tracking is all about analyzing your keyword rankings based on the historical data and current rankings. And let me tell you this, ranking fluctuations happen all the time.

The first thing you want to do when you notice your ranking drops is to review your keyword rankings. When you track your keywords, you will be able to analyze how the rankings will affect your other metrics such as search volume. 

Some rank checker tools allow you to track your rankings on the page-level. When you find out which pages are affected, you can prioritize your efforts on fixing the problem before you lose any more traffic.

b) Rankings give you insights for your SEO reporting

SEO reporting is important in measuring the success of your SEO performance because it helps to identify the performance trends and other SEO metrics. 

While tracking rankings is important, the goal of SEO, in the end, is to increase online visibility, generate organic traffic and improve conversions. Once you have all the insights, you will be able to analyze and determine if your SEO strategies are working or not.

c) Monitor your competitors

Being able to track your own site is just one part of measuring your SEO performance. If you want to find low-hanging keywords to target, then you need to take a look at your competitors.

If you’re monitoring your competitors’ rankings as well as your own, you will be able to identify the tactics and strategies they are using to compete with you.

d) Identify new SERP opportunities

Ranking number one on Google doesn’t really matter anymore.

When you do a Google Search, the Search Engine Result Page (SERP) looks a lot different compared to a decade ago. There are Knowledge Boxes. There are Featured Snippets. There are People Also Ask sections.

Google has introduced a lot of new features in the SERPs that even SEO professionals are trying to figure out which ones to go for.

About BiQ’s Rank Tracking

BiQ SEO Suite

If you think there’s no rank tracker out there that can give you the data you need to measure your SEO performance, then you haven’t tried using BiQ’s Rank Tracking yet. The Rank Tracking module gives you objective and accurate insights about how well your website stands on the market

Knowing what keywords you rank for and why your competitors overtake you are critical to gaining the competitive advantage you need to win.

Previously, you’ve learned how to check all the keywords that your site is being ranked for on Google (including those that you aren’t aware of) using Rank Intelligence. If you clicked the “Track” button there, your keywords are automatically sent here to begin tracking by the Rank Tracking module.  

Start Measuring Your SEO Performance with Rank Tracking Today.

1. Track your website rankings in real-time

Imagine a world without any rank tracker tool. To track your keyword rankings, you need to list out all your keywords in an Excel spreadsheet and type in each keyword on Google. Now, repeat the whole process for the other hundreds or thousands of keywords that you have in your list.

It’s tedious and time-consuming.

That’s why you need to use a rank tracker tool to automate the monitoring process for you. To start tracking, all you need to do is enter your domain name and create a tracking profile. 

biq seo suite rank tracking create rank tracking profile

Looking to track your keyword rankings in different locations or languages other than you own?

You can now create multiple profiles with the same domain for all the locations as specific as you want.

biq seo suite rank tracking create multiple profiles with same domain for different locations and languages

Once you’ve created your profile, it’s time to add the keywords that you want to track. There are two ways to do this:

  • Manually adding your keywords that you’re targeting for your content
  • Find the keywords that your pages are ranked for in Rank Intelligence (including the ones that you don’t know) and click the “Track” button to add them to Rank Tracking.
biq seo suite rank tracking add keywords to track

And that’s it! The Rank Tracking module will start tracking your keyword rankings on a daily basis. Whenever you want to check your data, just open your profile and you will instantly get all the latest information about your keywords.

2. Accurate Insights and reporting

If you are doing SEO for your clients, then you need to prove the campaign’s success by reporting to your clients. After all, how do you demonstrate the impact of your work on the management and higher-ups?

One way you want to report on SEO is to show how many keywords have started to rank since your last report, what are their last positions and the performance change over time.

You can get all this information from the dashboard as shown in the screenshot below.

biq seo suite rank tracking accurate insights and reporting

Let’s start from the top left. The ranking distribution will show you how many and where the keywords are being ranked on the SERP. Are they being ranked on the top of the first page (#1-3), the bottom of the first page (#4-10) or in the middle-of-nowhere on Google (#11-100)?

biq seo suite rank tracking rank distribution overall ranking movement

On the right side, you’ll be able to see some graphs indicating the average positions for all the keywords and how many of them are being ranked on Position Zero or Extra Features. 

biq seo suite rank tracking average position ranking on position zero extra features

To make it clear for you, Position Zero (or commonly known as Featured Snippet) is the box of information that you find on top of the SERP.

Extra Features are the special elements that Google has been introducing to the SERP such as People Also Ask, images, YouTube videos and more. Here is the list of Extra Features that Google has been displaying on the SERP and the icons we are going to show you on Rank Tracking. 

biq seo suite rank tracking extra featrues icon

The Overall Ranking Movement section will show you the overall performance change of your keywords over time. You can see how many keywords rankings are moving up (positive), moving down (negative) or not moving at all (neutral) since your last log-in.

Scroll down a little and you will be able to see a list of every keyword that you have added to track in Rank Tracking. 

We all know keywords take time, and their trend information will give us an overview of the performance of the keywords. With this information, you will be able to find out which keywords are moving up or down on the SERP. 

3. Monitor on page-level to reduce ranking fluctuations

While the dashboard does an excellent job in giving you a high-level overview of your rankings, it’s time to dive deeper for more detailed ranking information. 

As content is changed and updated, pages are moved and deleted, and as competitors and markets shift, your rankings can shift with them.

biq seo suite rank tracking page level

Without keeping a close eye on your content, topics, and keywords, you can find yourself in a position where your pages are competing for relevancy and your rankings fragment as a result.

4. Go deeper into keyword level to reduce keyword cannibalization

If you’ve been running your website for quite some time, there is a chance that your website unintentionally targets the same keyword for multiple pages. 

When that happens, Google will have to weigh the pages against each and chooses which ones it thinks to be more relevant. That’s the basis of keyword cannibalization

But, don’t you worry about that! You can now identify keyword cannibalization by looking at the keyword level in Rank Tracking. 

biq seo suite rank tracking monitor keywords to reduce keyword cannibalization

Run down the list of keywords and look for any duplicate entries. You can also sort the keywords by clicking on the “Pages Tracking” tab.

Let’s take a look at the “how to improve page authority” keyword here as an example. Since there are 2 pages that have the same target keywords, I can click the arrow button to find out the pages that are overlapping. 

biq seo suite rank tracking monitor keywords to reduce keyword cannibalization

One of the pages is not related to the targeted keyword and being ranked on the SERP.

It might rank higher now on the SERP compared to the other one. However, when users are searching for ways to improve their page authority and come across the blog, the bounce rate will increase and thus, affecting the conversions in the end.

biq seo suite rank tracking

5. Grouping your keywords with tags

Another feature that you should consider using when tracking your rankings is the tags

Rank Tracking allows you to divide relevant keywords into several groups, making it easier for you to track them. You can categorize them according to quality, content topic and importance.

biq seo suite rank tracking grouping keywords with tags

By prioritizing different keyword groups, you make it easier to analyze and evaluate the information from your monitoring processes. The different keyword categories will also let you know what keywords to keep and what not for your next SEO strategies. 

biq seo suite rank tracking grouping keywords with tags

As the leader of your marketing or content team, you need to keep track of the keyword performance done by each member of your team.

One way you can do that is by categorizing the keywords based on the person who is handling the content. By doing so, you will be able to measure their performance and hold them accountable for any successes (or failures).   

biq seo suite rank tracking grouping keywords for team performance

Give Rank Tracking a Try Today!

With so many rank tracker tools out there, you must be skeptical of switching to us. But hey, don’t take my word for it. 

After all, the best way to know whether this is the right rank tracker for you, you need to try it yourself. You can click the link here to sign-up for our beta access and try Rank Tracking and all the other modules from BiQ itself.

About Allysa
Allysa is always eager to learn something new whenever she got some free time and that includes SEO and inbound marketing. She also has a passion for traveling and discovering the unknown.

Rank Intelligence: Unlock the Potential of Your Keyword Rankings

Keyword ranking alone doesn’t mean anything. Find out how Keyword Intelligence can get you other insights to fully uncover its potential.

The reason why you use SEO as a marketing strategy is to get your site to rank higher on Google and generate organic traffic to it.

That’s why you’ve spent so much time and resources doing keyword research and crafting the perfect content for your audience. 

However, here’s the question – Do you even know which position your site is being ranked on Google for the specific keywords?

If you want to check your keyword ranking, don’t just “Google it” and scroll on each page to find where exactly your site is being ranked on. If you have hundreds of keywords, then good luck with that. 

So, you need to check your keyword ranking with a rank checker tool. However, let me warn you that not all rank checker tools will show you the insights that you need to uncover the full potential of your keyword ranking. 

Most rank checker tools can’t keep up with Google

I’ve been using lots of rank checker tools out there and each tool has its own unique feature. But here’s the common problem with most rank checker tools out there:

“Accuracy”.

rank intelligence rank checker tool not accurate

Google has changed a lot this past decade.

Back then, we could get lots of information about the specific keywords including search volumes with any rank checker tool. Everything changed when Google released an update that encrypts its search features to protect the personal information of users. 

That was the beginning of the end for marketers that relied on rank checker tools. They can no longer see what keywords people were using and the results Google sends back for a particular search query. 

After that, Google released another update to modify search volume results in their keyword tool to start giving estimated figures instead of the actual volume. Check out the image below done by Rand Fishkin from Moz.

biq seo suite rank intelligence find keywords that you didn't know you're ranked for

If you searched for the term “types of light” on Google’s Keyword Planner Tool, it will give you average monthly searchers between 10,000 to 100,000, which really don’t tell you much. 

Don’t forget that Google will skew your results based on locations and browser history too.

Traditional rank checker tools that rely on the data from the Keyword Planner Tool will not give you the accurate insights that you need.

Changes like these have forced marketers to think that it’s impossible to check keyword ranking and stop using it as a metric to measure SEO performance.

And because of that, a lot of SEO agencies started to disregard keyword ranking as a performance metric and they began to market themselves as content marketers or inbound marketing agencies. 

So how should we measure keyword ranking nowadays?

No matter what the changes made by Google, keyword ranking still matters!

They mattered before and they still mattered today.

Keyword ranking tells you a lot about your SEO performance. They tell you what SEO techniques still work (and what doesn’t), how does the ranking impact your traffic and etc.

All you need to have is the right rank checker tool to check your rankings on Google. Here are 5 features that make a rank checker tool stand out from the rest today:

1. Getting insights other than just keyword ranking

Nowadays, keyword ranking alone doesn’t necessarily tell you much about your SEO performance. Let’s say you got rank 1 on Google on a specific keyword – awesome! But are we getting any traffic from it? Do people actually search for this keyword?

Thanks to Google trying to hide the information in the name of privacy, we don’t know if the users are searching for the targeted keyword or some related keywords to reach us.

Knowing other SEO metrics such as traffic and the keywords that users are searching for to reach us will tell us more about our SEO performance if we pair them with keyword ranking.

2. Ability to check local results

Location, location, location.

One of the most significant updates that Google has made over the last decade is the ability to show results based on a user’s current location.

For example, you are searching for a “hotel near me” in New York on Google and you will get a list of websites about different hotels based on your current location. Now try that in a different location, let’s say New Jersey, obviously, the results won’t be the same.

For multi-location brands, it is important to find out the keyword rankings based on the exact location that you’re at. 

A good rank checker tool will help to target localized areas to reduce the skewness of Google results thus providing more accurate data for you to analyze.

3. Finding out which keywords ended up on Position Zero

Position Zero (or commonly known as a featured snippet) is the term used to describe the snippet box at the top of Google SERPs.

Google first introduced Position Zero as an effort to deliver the most relevant answer to a user’s search query. The information contained in this box includes a summary of the answer, page title, picture and the URL of the webpage. 

rank intelligence position zero featured snippet

Since it is located above the first organic ranking on the SERP, marketers have begun to optimize their content to aim for a spot at the Position Zero to gain more traffic from the users.

4. Ability to pull your data instantly

Everything is about getting things fast these days. 

Food? Fast food. Customer service? Fast customer service. 

The same goes for rank checker tools. Whenever I want to pull the data from my rank checker tool, I don’t want to wait for hours or days for my data to refresh. I want my data to be ready whenever I click the check button so I can use it to make or change any strategy at a moment’s notice.

No matter how advanced or accurate your tools are, no one wants to use them if they are very slow and end up ruining the whole user experience.

Introducing – Rank Intelligence.

rank intelligence biq seo suite

Rank Intelligence is the world’s only real-time Search Engine Result Page (SERP) intelligence tool, meaning you can find out exactly which keywords you rank for, including keywords you didn’t even know you ranked for, in a click of a button.

Discovering keywords that your pages are ranked for is the first step of monitoring and measuring your SEO success.

The team here at BiQ took a unique approach when it comes to tracking your keywords. 

We want to give you the most accurate information while making it as user-friendly as possible so that a beginner can also use it.

When it comes to tracking your keywords, we understand that you want to know which keywords in your pages are ranked on Google and which ones ended up in the SERP positions.

Thus, our Rank Intelligence tool will provide you with access to two different reports that matter to you: Top 100 and Position Zero.

Read on to find out how you can uncover the full potential of keyword rankings with our Rank Intelligence module.

1. Get more insights from your ranking data

Whether you need to look for the top keywords your pages are ranked for or finding out how much traffic does each keyword brings to your site, our Top 100 report got you covered.

To use this feature, all you need to do is enter your domain name into the query and click enter. The Rank Intelligence module will not only help you find all the keywords from your top 100 pages, but it also helps you to pick and sort your top keywords. 

This feature is very critical to find out what are the search terms that users are searching for to reach your site. Within a few seconds, you will be able to get an overview of your keyword performance as shown in the screenshot below.

biq seo suite rank intelligence more insights from ranking data

From the dashboard, you can see the following metrics for each of your keyword rankings:

  • Average monthly search volume
  • Competition
  • CPC (cost per click)
  • Ranking position

Once you’ve picked your winning keywords, click on the “Track” button to start tracking for any ranking changes in our Rank Tracking module which we will be covering here. 

The best thing about our Ranking Intelligence is that you don’t need to check your keyword ranking every time. Our module will crawl on your website on a regular basis to find out if there are any new keywords that are being ranked on Google SERP.

2. Track keyword performance in different locations and languages

If you’re running a local business, you know the importance of optimizing your website to local SEO. 

According to a study done by Forbes, 95% of smartphone users have used their device to perform local searches, out of which 61% called the business and 59% visited.

rank intelligence track keyword performance in different locations and languages

But if you’ve ever managed a brand with multiple locations, then I’m sure you’ll understand how challenging it is to extract and analyze the data from your SEO campaigns.

Now you can track your keyword rankings across multiple profiles, languages, and locations, both locally and globally with Rank Intelligence. Our Rank Intelligence module will check the rankings of your website using the localized IPs to give you the local rankings that you need.

To use this feature, you can use the same domain to create multiple profiles for different locations and languages. Once you find out what your top keywords are, you can add them to your Rank Tracking profile to monitor them.

biq seo suite rank intelligence search for local keywords

By using Rank Intelligence, it now helps you to spend less time collecting information manually and instead allows you to focus on improving your SEO strategies and your keyword ranking over time. 

3. Check if your pages are featured on Position Zero

Knowing the position of your keywords is a start. 

If you want to get valuable traffic to your website by winning a featured snippet on Google, the Position Zero report in Rank Intelligence will guide your efforts.

Our Position Zero report lets you track keywords across various locations and languages as well as providing you with relevant Position Zero. Sometimes, you might find yourself quite surprised that your page is being featured on Position Zero for the keywords that you’re not aware of.

Once you’ve entered your domain name, click on the Position Zero tab to find out more. Our module will crawl through every page on your website and generate a list of keywords that are being featured on the Position Zero. 

biq seo suite rank intelligence knowing which keywords ended up in Position Zero featured snippet with Position Zero report

You can get quick insights from this report, such as how many of the target keywords you’ve added to your campaign have featured snippets, how many featured snippets your website already has (if you have any) and track them for any changes.

If you have hundreds or thousands of keywords, this feature is a saving grace for you.

4. Compare with your competitors’ performance in real-time

Know your enemy and know yourself and you can fight a hundred battles without disaster.

That’s a quote from Sun Tzu himself and it also applies in SEO as well.

Performing competitive website analysis can also provide rich insights on opportunities for your own website.

For example, you want to know:

  • Which keywords are your competitors ranking on page 1 for, but your website isn’t?
  • Which keywords are your competitors ranking on page 1 for that also have a featured snippet? You might be able to provide better content and take over that snippet.
  • How can you create better content to steal the position from your competitors?

How do you get all that information? It’s simple. 

Rank Intelligence is the perfect place to find all the pages that compete with your site from your keywords.

To do this, create a profile for each of your competitors just like what you did to your own site. And the best part is – you can target a specific location and language to start tracking on your local competitors.

biq seo suite rank intelligence create competitor profile for competitive analysis

Use this report to find your competitors’ keyword tactics and see how well they’re doing in organic search results. You can also use this to find out which keywords are being featured on Position Zero using the Position Zero report.

Start analyzing each keyword and check out their content by copying the page URL into Google for any opportunities. 

biq seo suite rank intelligence analyze your competitor content and keywords

Once you have identified the keywords that you want to compete, you can click the track button to start tracking them in our Rank Tracking module.

5. Find out underperforming keywords and start improving them

If you have a page that ranks high on Google’s SERP but lows CTR (click-through rate), chances are your ranking for that page will drop significantly, especially when there’s a Google algorithm update.

Analyzing your keyword ranking doesn’t just give you a good idea of what are your most valuable keywords but it also lets you know what keywords are underperforming. Once you find those keywords, then you can focus your attention to improve on them.

Make use of the “Advanced Filter” to sort out your keyword ranking data and identify underperforming keywords.

biq seo suite rank intelligence advanced filter to find underperforming keywords

For example, I want to focus on keywords that are ranking in positions 5 through 15. These rankings are usually located between the bottom of Page 1 to top of Page on Google. For these terms, ranking at the top of the first page on Google is much easier compared to position 16 onwards.

biq seo suite rank intelligence filter keyword rankings

Once you’ve identified your underperforming keywords, analyze and find out what’s the main problem of the page itself. Is the content underwhelming? Are you not using the right keywords for the right intent? 

This information will be useful for you to start planning for your next SEO strategy.

biq seo suite rank intelligence position 5 to 15

Start checking your keyword ranking now

Checking your keyword ranking is still important to make sure that your content and keywords remain relevant to your audience.

With the Rank Intelligence module, you can now unlock the full potential of your keyword ranking data by analyzing it with other important SEO metrics.

If you’re interested to find out more about our Rank Intelligence or BiQ in general, you can click the link here to sign-up for our beta access.

About Allysa
Allysa is always eager to learn something new whenever she got some free time and that includes SEO and inbound marketing. She also has a passion for traveling and discovering the unknown.

5 Powerful SEO Writing Assistants For Higher Ranks

Whether you have a small business or growing a brand, making your way to the top is no easy feat.

Have you ever spent hours thinking of interesting topics to share with your audience? Going all out in doing research and gathering pieces of valuable information for the sake of content marketing, only to discover your post had zero impact?

If your answer is yes, then you’re probably missing out on some of the much-needed SEO Writing Assistants.

Content optimization – in terms of posts, articles and other written pieces – is a crucial piece in every brand’s marketing strategy. Being able to answer the questions that your readers ask in your write up is important, but this won’t bring much impact unless you’re properly helping it reach your audience. 

Getting the right message to the right audience at the right time is the way to go.

In order to do that, you’ll need to create SEO-friendly content. This is where SEO writing assistants come in to help. They are the perfect tools that’ll assist you in producing high-quality SEO content that really gives something valuable to your readers, while it helps search engines position your content correctly.

Here are the benefits of getting your content optimized for both human and search engine:

  1. It gives greater user experience
  2. It helps to generate new customers
  3. It increases customer retention
  4. It magnifies a website’s authority and relevance
  5. It improves a website’s ranking in search engines

With that in mind, I’ve picked 5 tools that’ll provide insights and enhance your written content. Be it correcting SEO advice, grammatical errors, or at least, offer relevant resources to inform the writer. 

5 Powerful SEO Writing Assistants For Compelling Content

If you’re serious about:

– Increasing blog traffic
– Getting more website views
– Creating higher ranking content
– Bumping up your existing ranks

….and keen to achieve quick wins without spending loads of time and money…

Here are the top 5 powerful SEO writing assistants to create SEO optimized content that your audience can easily find on the search engines.

1. Content Intelligence by BiQ SEO Suite

Content Intelligence overview  by BiQ SEO Suite

The first spot on my list had to go to the groundbreaking BiQ SEO Suite. It’s the first of its kind to give you the freedom to control the price. 

More often than not, we are faced with having to commit a huge sum when we subscribe to SEO tools. I’m sure you’ve come across such situations before:

  • Some of you only need to use the keyword feature but the tool forces you to pay for an entire package that consists of features you don’t even use.
  • Perhaps some of you thought of subscribing to an SEO tool but the pricing plan could have given you a heart attack.
  • The cost of a monthly subscription is unbearable

Well, you might have thought of this because I certainly did, “Wouldn’t it be great if I am able to reduce my cost for features I don’t use?” And here’s an exact tool that does exactly that!

BiQ, the saving grace for all marketers, SEOs, and agencies. Now is the best time to embrace the culture of “Pay only for the features you use and don’t pay for the features you don’t use”. This SEO suite is the first platform to be doing so, giving cost control back to users.

The tool shows you how you can take the guesswork out of marketing by making recommendations for a content strategy based on the integration and advanced analysis of multiple intelligence sources. 

The content intelligence module includes features like AI-guided optimization, advanced line-by-line analysis, sentiment analysis, readability rater, content performance tracking; all to better understand your customer’s intent and behaviors.

Some of BiQ’s Content Intelligence most noticeable features include:

(i) AI-guided optimization – ensures consistency in brand, message, and shows you ways to make further improvements.

(ii) Relevancy- shows how relevant this section is to the targeted keyword

(iii) Sentiment analysis – have your content graded into 9 categories: Analytical, Joy, Fear, Tentative, Angry, Sadness, Confident and No tone

(iv) Readability rater –  tells you how easy it is to read the section

Word Vector SEO, Keyword SEO, Fundamental SEO in BiQ content intelligence

(v) Word Vector SEO – analyze and improve your content relevance against the top 10 rankings

(vi) Keyword SEO –  focused on keyword optimization

(vii) Fundamental SEO – looks into on-page optimization

…all to better understand your customer’s intent and behaviors. 

Make sure to give the Content Intelligence by BiQ SEO Suite a try: https://biq.cloud/closed-beta-invite/

2. GDoc SEO Assistant by Growth Seekers Hub

GDoc SEO assistant gif

If you’re a content writer like me, you’re most likely using Google Docs to write drafts and complete your work like how I’m doing it now. The reason we’re so used to it is because of its accessibility and makes the writing process easier. (at least for me)

But do you know there are Google Doc add-ons that can make SEO work much easier for you? 

GDoc SEO Assistant is designed to help bloggers, content writers and even marketing experts to improve their SEO content. The best part about this tool is that it is really simple to get started! All you have to do is install the add-on in the Google Web Store and install it for FREE.

You will be taken to a new Google document. Once there, don’t forget to run the add-on on your Google Docs and select “show” to begin.

With that, you are one big step ahead of getting your content seen by both search engines and your audiences.

Some of the most noticeable features found in GDoc SEO Assistant are:

(i) SEO Score analysis – this score is based on the use of titles, descriptions, keywords, content format and flow

SEO Suggestions in GDoc SEO Assistant

(ii) Real-time SEO suggestions for content optimization – get a list of systemized, prioritized and actionable SEO suggestions for your content

(iii) Shows related keywords – the tool will generate a list of related keywords based on your target keywords with semantic relevance

(iv) Detailed Keyword data – includes important data on search volume, trends and competition ranks

(v) Readability – Achieve optimal reliability score by not using extremely lengthy and complex sentences

(vi) SQ Density – this helps you keep your content and SEO score in check to prevent over-optimization

Generally, getting an overall score of 80% is considered good and anything below 50% means more optimization is needed. According to your marks, make improvement wherever relevant to achieve at least 65% before publishing your content/ 

Here’s the link for you to install the GDoc SEO Assistant: https://gsuite.google.com/marketplace/app/gdoc_seo_assistant/655840236660

 3. SEOPressor Connect by SEOPressor

Glimpse of SEOPressor Connect plugin for blog writing

If you have a WordPress site, this tool is for you.
If you wish to have better control over your search engine visibility, then this is one plugin you certainly shouldn’t miss.

SEOPressor Connect provides the best features to search, create and optimize your SEO content, all under the same roof. It improves your site’s SEO health thanks to its on-page analysis, SEO intelligence tool, semantic builder, crawler control and link management. 

Better still, it keeps you aware of all the common mistakes while optimizing your content for SEO. Before we dive into the long list of features list, let’s first look at what benefits could be gained from using this plugin. 

It saves time. Optimizing your content with SEOPressor is quick. All you have to do is just paste your content in the plugin and optimize accordingly.

It’s very user-friendly. It won’t take you long to master the ins and outs of the plugin as far as the interface goes.

Well-assisted. SEOPressor Connect provides optimization tips and suggestions for each post so you’re not left in the dark about how or what to optimize.

Drive more traffic. You’re given the chance to optimize for at least 3 keywords for each post. That means you have the potential to drive more search engine traffic to your content. 

And now, let’s look at some of the useful features that SEOPressor comes packed with.

(i) LSI keywords suggestions – presents you with keywords or phrases related to your target keywords for you to add them to your content.

Score and SEO Optimization for SEOPressor Connect plugin

(ii) On-page analysis – analyzes the title, meta description, URL, word count, readability, keyword density, and LSI keywords, among other aspects of your content

(iii) SEO intelligence – shows a warning message when you’ve over or under-optimized your page

(iv) SemantiQ builder – helps you enhance search relevancy for your content

(v) Meta options and social – creates XML sitemaps, 301-page redirections, creates canonical URLs and customizes Facebook and Twitter cards

(vi) Link management – identify broken links, builds and manage a flawless link structure to help you create a more user-friendly website. 

For those of you who are interested to get this plugin, install the SEOPressor Connect here: https://seopressor.com/

4. SEO Writing Assistant by SEMRush

SEMRush SEO writing assistant

SEMRush is already a popular brand name in the eyes of many online marketers. I’m sure you’ve heard of them before you even stumbled upon this blog. So, when they announced their SEMRush SEO Writing Assistant in 2018, it surely became a huge hit. 

It mainly gives you the chance to check all of your content’s originality and SEO potential.  With just a few clicks you can find this tool on the Chrome Web Store and start analyzing your content wherever you are. 

The interface of the SEMRUSH writing assistant docks on the right side of the document, which seems to be pretty typical for a Google Doc add-on. Once you’ve downloaded the plugin, just enable the plugin from a document’s add ons menu (very much like GDoc SEO Assistant in #2)

The features are broken down into a few clear sections:

(i) Overall score – gives you a bird’s eye view of the content quality (total score marked out of 10)

(ii) Readability – the ease with which a reader can understand a written text. (total score marked out of 100) SEMRush uses the Flesch reading-ease score formula

(iii) Target keywords – shows recommendations related to your keywords, and shows volume and difficulty of each one

Recommended keywords section by SEMRush Writing assistant

(iv) Recommended keywords – shows semantically related keywords that help in ranking. The keyword will change from grey to green once they are included in your content (However, I usually use LSIGraph to generate a set of related keywords)

(v) Tone of voice – make sure your writing is consistent with the desired level of formality

(vi) Originality – validates and looks for signs of plagiarism in the content

For more information on the SEMRush SEO Writing Assistant click here: https://www.semrush.com/news/seo-writing-assistant/

5. SEO Content Editor by SEO Review Tools

SEO Content Editor overview

The SEO Content Editor is a writing assistant designed to help you optimize content for the web. This tool allows you to focus on writing GREAT content while it will automatically calculate your SEO score and provide you with real valuable feedback for you to improve your content.

With the SEO Content Editor, you don’t have to worry about writing then inputting the information to check for its quality. This tool is designed to help you optimize content, analyze the most valuable keyword suggestions and discover new opportunities that might work better with your audiences. 

Give your content a chance to reach higher ranks on search engines with the SEO Content Editor.

Most noticeable features:

(i) Keyword research – select a primary and secondary focused keyword from multiple sources; Web keyword search suggestions, commercial/shopping keyword suggestions, Youtube keyword suggestions, News keyword suggestions

(ii) Keyword tool functionality – Quickly analyze the keyword suggestions and generate/discover new keyword opportunities

Total SEO Score section from the SEO Content editor

(iii) SEO Content Checklist – measures content keyword focus, word count, content link count, page title and meta description

(iv) Search popularity – the tool will render a graph for the selected keyword

To try out the SEO Content Editor, head over to this site: https://www.seoreviewtools.com/content-analysis/

Conclusion

As you can see, each one of these content writing assistant is designed specifically to help writers, bloggers and marketing analysts optimize their content. 

You can either;

  1. Manually optimize your on-page SEO (by following online advice and personal intuition) which will take you half a day on each blog post

OR

  1. You can automate the entire process of writing, editing and publishing to take your site to the next level with these SEO writing tools

If you also wish to have a more enjoyable experience and start making content that really speaks to your audiences, give one of the tools mentioned above a shot. Start doing proper research, ranking, improved optimization and measurement on each and every one of your content.

I hope this article helped you create compelling content that ranks on top of the search engines just like I did, with the help of these SEO Writing Assistants. If you have other tools that you think should be listed in this article, please let me know by dropping a comment below. I’ll be happy to explore and learn more from you.

About Winnie
Winnie is a copywriter and digital marketer in the vast world of SEO and marketing. She's as curious as she can be; constantly hunting for answers to her questions, never saying no to new experiences. When she's not spending her time typing up a storm, she is at home keeping up with her never-ending movie marathon & self-improvement books.

BiQ Content Intelligence: Secret To Content Marketing Success

Appearing on the top of the search results is extremely important if you wish to sell a product/service successfully on the Internet, right?

It’s the dream for businesses who need a strong online presence (which is everyone). If your site is there to greet searches with great content marketing at the top of the Google search results, you’ll get floods of traffic and major visibility. 

Which is why SEO plays a really important role for anyone who wants to excel online. SEO (Search Engine Optimization) is a process essential for improving your online presence, attracting enormous traffic and boosts your ranking in the search engine results page.

It is not wrong to say that businesses will need to make use of SEO suites or numerous content intelligence services to effectively work out their marketing strategies. If you are still looking out for the one tool that suits your everyday needs, then you’re at the right place, at the right time.

Introducing, BiQ – The world’s first SEO Suite that gives you granular cost control. 

What is BiQ? How Unique Is It Among Other SEO Suites?

BiQ SEO suite 6 main features and it's unique selling point

BiQ positions itself rather differently than other conventional SEO tools available in the market. With the tool’s intelligent capabilities, you’ll never have to worry about having to jump from different tools and paying a high amount for each of them offering different abilities.

Not only can you work on your SEO efficiently, but you’ll also be able to pay only for what you use. Yes, BiQ is the world’s first SEO suite that lets you control the price. That’s cost and time efficiency done right!

You’ll have the ability to pay only for the features you use and don’t pay for features you don’t. 

Safe to say, this SEO suite is a saving grace for all small-to-medium businesses, freelancers and even agencies. The modern-day SEO suite revolves around six primary modules from an SEO perspective –

– Keyword Intelligence

This module drills the importance of targeting the right keywords based on searcher’s intent for your SEO strategy. The results returned will give you vital information about the keywords you want to target, allowing you to make informed decisions.

– Content Intelligence

This module shows you how you can take the guesswork out of marketing by making recommendations for a content strategy based on the integration and advanced analysis of multiple intelligence sources. 

– Rank Intelligence

This module allows you to leverage data for site analysis and uncover opportunities that’ll allow expansion and control of your search landscape. The best part is enabling you to discover ranking that you don’t even know you stand a chance for. 

– Rank Tracking

This module gives you objective and accurate insights about how well your website stands on the market. Knowing what keywords you rank for and why your competitors overtake you are critical to gaining the competitive advantage you need to win.

– Link Intelligence: 

This module will help you to check the link structure of a specific page and know what links should be added. Keep your site in tip-top shape by identifying gaps and deficiencies in your links easily. 

– Site Intelligence: 

This module allows you to perform a comprehensive audit to get rid of bottlenecks blocking you from getting sales and rank visibility. It acts as a mini-lab to examine your site’s health, recognizing technical issues, from critical errors to less-pressing matters. 

BiQ SEO Suite

Imagine subscribing to all of these tools individually outside, it’ll cost you a fortune, right? No matter how many people you ask, high costs will always be one of the main concerns when doing SEO.


On the other hand, some of you may only need to use one feature but the brand forces you to pay for an entire package that consists of other features you don’t even use.


With BiQ, problems like these won’t arise. It is an alternative that saves you from paying $200 or $2000 monthly. No more being bounded by the monthly subscriptions for the secondary features you barely use.

Getting all these features yet not having to abide by a costly pre-set subscription plan, nothing gets better than this right?

BiQ is currently running on beta and these are several features you can make use of for free. They consist of Keyword Intelligence, Content Intelligence, Rank Tracking, Rank Intelligence, and Collection. 

Other features are in the lineup for the next phase so subscribe to BiQ today and stay tuned for more of these wonderful features.

The Power of Content Intelligence in the Year of 2020

Pretty sure most of you are aware of this: Artificial Intelligence (AI) has influenced various industries and companies far and wide. There is no doubt that AI, machine learning and data science have become the most powerful and forward-looking force in technology over the past decade.

Benefits of using AI in marketing

Now, a prominent content strategy, along with artificial intelligence, is highly proficient and provides a good result for the content marketers. Businesses can maintain not only quality content but target the specific audience as well.

The point is that the path to the top of the SERPs isn’t done through manipulating the engine anymore.

It’s done by creating quality content. Content intelligence is the tool that marketers needed to really understand how to create the most impactful content at any point in time. Instead of trying to insert a certain number of keywords, writers will be able to just write on a topic based on the keyword instead and let the engine do the rest. 

However, although the content is being produced at higher rates, many marketers still struggle to engage readers with their material.

If you are looking to make a content entirely focused on your target audience, it’s time to let the technology of CI (Content Intelligence) be your patron. Content intelligence in the most basic form can be seen on Google Analytics. Being a vital part of Google Analytics will assist you in measuring the efficiency of your digital marketing strategy while providing you insights into user’s data.

Another example worthy of mention has to be BiQ! It is a tool that gives you the exact recommendations for all your content strategies based on their advanced line-by-line analysis. (More on this below)

Why Content Intelligence Now?

AI is opening doors to so many opportunities. In the field of content marketing, the incorporation of content intelligence is inevitable.

Do you know today’s content marketing consists of more than 70% of marketers that are investing more in marketing technologies for an improved and further reached result? 

The benefits of getting your content optimized for both human and search engine:

  1. It gives greater user experience
  2. It helps to generate new customers
  3. It increases customer retention
  4. It magnifies a website’s authority and relevance
  5. It improves a website’s ranking in search engines

The emergence of hyper-personalized content has crafted new dawn in the field of content marketing process where the contents are being made with the help of real-time data and artificial intelligence. 

Of course, AI can’t replace your valuable team of writers. You still need people to create content. However, AI can surely make the process more streamlined and easier for your team. 

With the help of AI and the elegant method of optimizing the search engines, you can now effortlessly create a bridge between the audience’s needs and the offered content.

Furthermore, the assistance of AI-powered tools allows you to create content strategies that are actually backed by data, not gut instinct, in a fraction of the time and at scale. 

At its heart, content intelligence answers the question “What do I need to write next that will maximize engagement with the audience and help the business achieve its goals?”

With that in mind, let’s check out how you can make use of BiQ’s Content Intelligence for better content optimization!

Let BiQ Content Intelligence Curve Your Content with Excellence

Up until here, you might ask;

“How can the BiQ SEO Suite make my content better?” 

This module shows you how you can take the guesswork out of marketing by making recommendations for a content strategy based on the integration and advanced analysis of multiple intelligence sources. 

The content intelligence includes features like AI-guided optimization, advanced line-by-line analysis, sentiment analysis, readability rater, content performance tracking; all to better understand your customer’s intent and behaviors. 

You can start by entering your target URL and keyword in the search box. 

BiQ Content Intelligence URL and keyword search bar

BiQ’s Content Intelligence will start to analyze your content and return you with a comprehensive result.

Overview of BiQ content intelligence module

Your results will be shown as seen in the screenshot above. Let’s get the basic sorted first, shall we?

At the top of the analysis, you will be presented with your content’s Title and Meta Description:

Title and meta description analysis on BiQ content intelligence

The title is the element that summarizes your content. It serves as a great opportunity to increase click-through rates to your website, so make sure it gives an accurate, concise and compelling summary of what your content is all about. 

The meta description is a short summary of your content found on the web page. It gives you the opportunity to tell what you’re offering. 

This is how the title and meta description appears on the search result page:

Title and meta description example found on SERP

Next, you will see paragraphs separated by a line and its own analysis.  Here is a quick breakdown of the analysis:

Relevancy –  Shows how relevant this section is to the targeted keyword

Relevancy: Edit needed

BiQ content intelligence Relevancy analysis that shows edit needed

These sections are not relevant to your target keyword. Use more keywords related to your targeted keyword in these sections.

Relevancy: Good

BiQ content intelligence Relevancy analysis that shows good

When the Relevancy is Good, it indicates these sections are considered relevant to your target keyword. Use more keywords related to your target keyword in these sections to further improve the relevancy.

Relevancy: Great

BiQ content intelligence relevancy analysis that shows great

Great relevancy value indicates the paragraph is contributing greatly to the overall SEO! These sections are highly relevant to your target keyword, great job!

Sentiment Analysis – Sentiment Analysis is the analysis of someone’s emotions behind the words. In simple words, it helps you categorize pieces of writing as positive, neutral, or negative. There are 9 tones present:

  • Analytical, 
  • Joy, 
  • Fear, 
  • Tentative, 
  • Angry, 
  • Sadness, 
  • Confident, 
  • No tone

Understanding your reader’s emotions is essential because it allows you to see what specifically made them react positively or negatively.

Let’s take a look at the example below. 

Sentiment : Confident

Example of sentiment analysis that shows confident

When readers read the paragraph above, they will feel confident. This is because they have proof to support their elaboration.

Sentiment: Analytical

Example of sentiment analysis that shows analytical

The paragraph is geared towards analytical because it mentioned statistical data at the start of the paragraph.

Such information allows you to produce content that is both relevant and valuable to your readers. If you want to make your readers feel confident about your content, edit them and make them feel so.  

Sentiment analysis will also guide you in building a strong customer experience by avoiding unnecessary emotions in your content.

Other than that, by analyzing what works for your competition, you can identify what strategies are working and see in detail where you can excel and improve. 

Analyze the first ranking website, and check what sentiment they are trying to deliver to their readers. What you can do next is – apply the same strategy to your content.

Readability – Tells you how easy it is to read the section. It takes into account the number of syllables in a word and amount of words in a sentence as its base measurement

Readable by – Tells you the education required to understand the content

Word Vector SEO, Keyword SEO, and Essential SEO

Hover a little lower and you’ll see 3 main tabs: Word Vector SEO, Keyword SEO, and Essential SEO. 

(i) Word Vector

Word Vector, Keyword SEO and Essential SEO tabs

Word Vector is an AI model pre-trained by Google. It is an algorithm that helps Google learn about the relationships between words, based on examples of actual language usage.

BiQ realized the importance of Word Vector in today’s SEO world. Thus, BiQ created Word Vector SEO to help you to analyze and improve your content relevance against the top 10 rankings.

Word Vector SEO will analyze your whole content and show you which section of your content needs editing to increase the relevancy.

Clicking on any of the “Sections” will automatically lead you to the paragraph that needs your immediate attention. Now you can easily know which paragraph needs more work!

Each sections will automatically lead you to the paragraph in content intelligence

Make sure all the paragraphs are relevant to your target keyword so that you’ll have higher chances to rank high in the search engine results page. So, go ahead and optimize those paragraphs that need editing.

(ii) Keyword SEO

Keyword SEO tab

‘Keyword SEO’ will focus on keyword optimization. Together with Essential SEO, some important factors that are taken into consideration are:

i) Keywords in title, meta description, URL,

ii) Keywords position in the title

iii) Image to text ratio

iv) Keywords in H1, H2, H3 tags

v) Keywords in image’s ALT

vi) Keywords appearing in the first and last 100 words

vii) LSI keywords to improve semantic value

viii) Meta Description and URL length

ix) Word count 

Then, followed by the score, you will be presented with important insights on how many items need your immediate attention or items that need extra precautions.

(iii) Essential SEO

Essential SEO tab

‘Essential SEO’ will look into on-page optimization.

Just like ‘Keyword SEO’, you will be presented with important insights on how many items need your immediate attention or items that need extra precautions to improve your ranking. 

In all 3 sections, you’ll see the “important”, “alerts”, and “optimized”.

The essential score shows how relevant your content is when compared to the Top 10 results. The higher the SEO score, the better your content is.

  • “Important” represents sections that are not relevant to your target keyword. It is advised that you use more keywords related to your target keyword in these sections.
  • “Alerts” are sections that are considered relevant to your target keyword. You should use more keywords related to your target keyword in these sections to improve the relevancy.
  • “Optimized” means these sections are highly relevant to your target keyword. Great job!

Quickly explore these features in BiQ freely by signing up at  https://biq.cloud/closed-beta-invite/

Use BiQ – The Best Content Marketing Strategy You’ll Ever Have

Dwelling in the Content intelligence market can solve a wide range of content marketing problems. These include alleviating time constraints, resource shortages, strategy uncertainty, stresses around data computation, and content recommendations.

All these pain points can be solved by the BiQ SEO Suite once and for all. It is certainly the perfect content strategy plan you’ll need to have to help you win a much higher SEO ranking. 

We know that you have a craving for excellence. Let us make your writings much more goal-oriented and target driven. 

By proficiently highlighting the parts that need improvements, this tool always secures the best online ranking for you. The entire SEO suite provides you a better insight to check the efficiency of your content. Now go ahead and quench your thirst for touching excellence!

Use the BiQ SEO Suite, explore the unfamiliar areas, and identify content that converts potential customers to buying customers.

If you are interested to know more about this tool or if you have more questions to ask, feel free to drop me comments below! I’ll be more than happy to assist you so you can get started with BiQ.

About Winnie
Winnie is a copywriter and digital marketer in the vast world of SEO and marketing. She's as curious as she can be; constantly hunting for answers to her questions, never saying no to new experiences. When she's not spending her time typing up a storm, she is at home keeping up with her never-ending movie marathon & self-improvement books.

The Best Free SEO Tool You Should Be Using – BiQ SEO Suite

What can you do with BiQ? Learn all about the features you can use with this free SEO tool.

If you want to make money through online business and content marketing, you need traffic.

To do so, you’ve checked out all the online SEO tools out there. 

But there’s just one problem – they’re TOO EXPENSIVE! 

Sure, there are some free SEO tools online too, but some of the features are limited and you’re not sure whether you’re ready to invest in them or not. 

Whether you need to find the best keywords for SEO, audit your website, do competitive research, or just want to see how well you rank on Google, BiQ SEO Suite is the ULTIMATE tool that you need. And it’s free!

So, what can you do with a free account with BiQ?

With a free account, you can access to 4 key features of BiQ:

  • Keyword Intelligence
  • Content Intelligence
  • Rank Intelligence
  • Rank Tracking

1. Doing Keyword Research with Keyword Intelligence

Most free keyword tools for SEO will only show you the data and metrics for specific keywords. If you’re a content creator, you will need more than that to make sure you deliver valuable content that users actually want and need. 

With our Keyword Intelligence tool, you can now access to 4 reports to help you understand what people are searching for with the specific keyword:

  • Related keywords
  • Content Ideas
  • Popular Questions
  • Trending Searches

Choosing The Right Keywords Is No Longer Rocket Science With Related Keywords

If you’re a marketer like me, you will understand the challenges of selecting the right keywords. 

The first keyword that pops up in your head is the accurate descriptions of your company’s products and services – but they also described what your competitors are offering as well. The competition for these keywords is high and you will be wasting a lot of time and effort optimizing them with little to no results. 

Instead, you need to identify longer, more specific keywords (called “long-tail keywords”) with clearer intent. If you’re new to SEO, this may sound impossible, but that’s what you can do with our ‘Related Keywords’.

To give you a clearer picture, for example, my company sells home electrical appliances and I want to rank one of my products, washing machines, to get more website traffic. 

Here are the steps that I can do to do my keyword research using BiQ’s Keyword Intelligence”:

  1. After signing in to my BiQ account, click the Keyword Intelligence tab.
  2. Then, enter the target keyword you want to rank for in the keyword field.
  3. You can also choose the location and language if you want to target the keyword to a specific audience.
best free seo tool BiQ keyword intelligence related keywords

Once BiQ finishes analyzing your keyword, you will get the results with all the related keywords as shown in the screenshot below. You can see the trend, monthly volume, number of search results, cost per click (CPC) and competition of each related keyword.

best free seo tool BiQ keyword intelligence related keywords

If I’d like to focus on certain keywords, you can find options to filter your keyword suggestions based on relatedness, long tail, intent, and the advanced include and/or exclude filter.

Writer’s Block? Try Content Ideas!

In this new decade, your content will be all about your audience. Because, when you write to the right people in the right way, your writing and content will rank higher on Google. 

But you are experiencing a writer’s block. You don’t know what will be a good topic for your users. “Content Ideas” will help you to brainstorm those ideas by giving you a list of topics your users are interested in based on the targeted keywords.

best free seo tool BiQ keyword intelligence content ideas

From the screenshot, the report will list out keywords that users also searched for such as  ‘energy efficient’, ‘water level’, ‘water efficiency’ etc. This gives me an idea to create articles such as ‘Top 10 Energy Efficient Washing Machines to Buy in 2020: According to Experts’. 

And people will start clicking on your article and check out the washing machines that are listed there. 

Know Your Customers Better with Popular Questions 

Whether you know it or not, you’ve probably seen countless featured snippets from Google when searching for information or answers to your questions.

We often refer to the position that featured snippets give to content as “position zero”.

This is because featured snippets take up the most space on a search results page. They’re usually at the very top of the page, too.

Here’s an example of what a snippet looks like when I searched for “best washing machine”:

google snippet washing machine

Ranking for a featured snippet is really helpful for driving visitors to your site than competing with others to rank for #1.

And you don’t have to be the number one in your industry or fork out additional money to rank for them.

That’s why you need to take advantage of the ‘Popular Questions’ report to help you to rank easily in the Search Engine Result Page (SERP).

best free seo tool BiQ keyword intelligence popular questions

Many of the questions generated in the report are valuable search queries that are asked by users relating to your target keyword. Provide the definitive answer to some of these questions in your content and…

VOILA! 

Your content will drive a huge amount of traffic with Featured Snippet opportunities. 

And that’s not all. You can simply click the hyperlinked answer title and look at what your competitors are doing to make better content for your visitors. 

Pretty neat, right?

Keeping up with Trending Search Report

Every day, Google receives BILLION of searches and pumps out even more answers. Wouldn’t it be nice to have a clear view of these search patterns and learn the population’s most nagging questions and topics?

With the ‘Trending Search’ report, you can. The report uses AI-powered suggestions that are constantly being updated to help you uncover the latest trends related to your targeted keyword.

best free seo tool BiQ keyword intelligence trending searches

2. Fix Your Content Marketing with Content Intelligence

More than 20 years ago, Bill Gates made a bold statement “Content is King”, signaling an era in which successful digital marketing strategies would need to revolve around content as its core. 

As a result? Marketers have begun pushing out massive amounts of content – creating blogs, e-books, videos, social media posts, and website content.

And if you’re like many other marketers, you will notice that getting the same results you did even two or three years ago is challenging. 

It shouldn’t be surprising!

We are flooding the internet with massive amounts of content, and your audience is getting distracted by thousands of content out there.

Yet, this doesn’t mean that content marketing as a strategy is dead. You need to change your content marketing plan to focus more on your audience instead.

When people ‘content is king’, it’s only true IF your content is relevant to your target audience. This is where BiQ’s ‘Content Intelligence’ tool comes to play.

Our ‘Content Intelligence’ tool helps to rank every paragraph in your content and assigns a rating based on relevance, readability, and sentiment.

Here are the few simple steps to start getting results with BiQ’s Content Intelligence Tool:

  1. Select the Content Intelligence icon from the sidebar menu
  2. Enter the URL of the page you wish to analyze in the URL field
  3. Enter the primary target keyword of the page you are analyzing in the keyword field
  4. Submit your query and give your report a few seconds to generate. 

Report Overview

The screenshot below shows you what the report will look like once it is generated.

best free seo tool BiQ content intelligence report overview SEO

On the left panel, the Content Intelligence tool will analyze each paragraph of your content to make sure your content remains relevant, using the right sentiment and readable by your target audience. 

You can also check the overall readability and sentiment of your content on the upper-right panel of the report. 

Word Vector SEO

If you’re not up-to-date with Google’s NLP (Natural Language Processing) research, Word Vector or Word2Vec is an AI model to learn about the relationship between words, based on actual language usage.

Word Vector SEO helps to analyze your content and improve your content relevance against your top competitors.

It will analyze the performance of your current content and point out all the “gaps” that you need to improve on.

best free seo tool BiQ content intelligence word vector SEO

Keyword SEO

The keyword SEO overview will help to optimize your content based on your target keyword. This part is important to make sure that you will utilize every SEO technique to satisfy both user search intent and search engines.

best free seo tool BiQ content intelligence keyword SEO

Fundamental SEO

The Fundamental SEO overview gives general on-page SEO suggestions that are easy to implement to boost your SERP rankings.

best free seo tool BiQ content intelligence word fundamental SEO

Start Optimizing Your Content with BiQ 

Do you know that you can actually use the Content Intelligence tool to check your top competitors too?

Yes, you’ve heard it right! 

After you’ve got the report from analyzing your content, you can do the same thing with other top competitors too.

Just type in the targeted keyword on Google search and copy the URL of the first few results. Enter the URL in the search box, with the same target keyword and submit to generate the report.

Now, you can analyze your competitors and find out why they are ranked higher on Google. Find out what’s missing in your content and optimize it to rank up as high as they do.

best free seo tool BiQ content intelligence competitor analysis

And that is the SECRET of optimizing your content using BiQ’s Content Intelligence Tool!

3. Track Your Keyword Ranking using Rank Intelligence

We understand. 

You’ve spent hours researching for the right keywords and publishing content onto your website and blog. Now, you need the right keyword tracker to analyze all ranking data of your entire keyword portfolio.

With ‘Rank Intelligence’, you can find out exactly which keywords you rank for, including keywords you didn’t know you’re ranked for. 

Find keywords that your site already rank for

To get an overall picture of how many keywords your site is currently ranking for, just follow these steps:

  1. Select the Rank Intelligence icon from the sidebar menu
  2. Enter the URL of the page you wish to analyze at the ‘Create New Rank Intelligence Profile’ tab.
  3. Submit your query and give your report a few seconds to generate. 
best free seo tool BiQ rank intelligence create rank intelligence profile

Our tool will generate a report that tells you exactly what keywords you’re ranking for and for which exact pages. You will be surprised to find certain keywords are ranked for other variations that you’re not aware of. 

For example, you are aiming to rank for “best food blender in the United States”, but you may never know that you are already ranking for the keyword “best energy-efficient food blender”.

Sometimes, you may notice that your ranking position for certain keywords will change on the next day. So, you should use the app to monitor your keyword ranking movement. Just choose which keywords you want to monitor, and click “Track” so you’ll be notified if there are any changes in the ranking movement. 

best free seo tool BiQ rank intelligence track keyword

Discover underperformed keywords and improve them

At BiQ, we believe that great content deserves great ranking. 

You’ve spent so much time on that great article and you find out that the keywords are not ranked as high as others.

With “Rank Intelligence”, you can now find out which keywords aren’t doing so well.

For example, if I want to check and improve which keywords are ranked at position 5 to 20 on Google. I just turned on the ‘Advanced Filter’ and enter min 5 and max 20 in the SERP Position field.

best free seo tool BiQ rank intelligence filter serp position

From there, I can see which pages you need to allocate to focus my resources and time to improve on.

best free seo tool BiQ rank intelligence underperformed keywords

4. Monitor Your Site Progress with Rank tracking

If you’re running a website that relies on revenue from search engine traffic, then being able to track the performance of keywords and pages is important.

‘Rank tracking’ gives you a lot of benefits beyond just helping you to monitor your site‘s performance in search engines. It helps you to identify which SEO techniques work (and which don’t), monitor the performance of your competitors, and more. 

To monitor your site progress, just follow these steps:

  1. Select the Rank Tracking icon from the sidebar menu
  2. Enter the URL of the page you wish to analyze at the ‘Create New Rank Tracking Profile’ tab.
  3. Submit your query and give your report a few seconds to generate.

Monitor Site’s Performance

One way to check the performance of your site is to check the overall progress of the keywords you are tracking across all pages. 

Using the ‘Pages’ tab, you can see all the pages from your site together with its number of keywords tracked. 

To check the overall performance of keywords in a specific page, the app will show you a summary of any keywords gained, keyword loss, and its average position

best free seo tool BiQ rank tracking monitor site's performance

Assess Your Website’s Volatility

Remember that Google sneakily rolled out the BERT algorithm back in 2019? 

The results? Well, a lot of marketers and businesses were not happy because they noticed a drop in both their ranking and website traffic. 

Google loves to update their algorithm because they want to deliver more relevant results to its users. And no one will know when Google updates or changes its algorithm again?

By creating your own “Rank Tracking” profile, you will get an overview of your website performance over the period of change. Select from either average position, featured snippet position, or ranking with extra features. And you will see the overview over the last few days, weeks, and months. 

best free seo tool BiQ rank tracking access your website's volatility

If you see high volatility on a specific day and notice that your ranking and traffic drop, it could be a sign that Google is changing its algorithm and your site has been affected.

With these insights in your hand, you can start preparing a plan to minimize the traffic drop. 

Check Your Competitor’s Progress 

Just like our other features, you can make use of “Rank Tracking” to monitor your competitors’ progress and see what they are doing that causes their rankings to increase.

All you need to do is create a Rank Tracking profile like your website and you can start checking their progress over time. 

If you want to stay ahead of your competitors, you need to identify the keywords that they are targeting and start putting some effort to compete with them on those keywords.

Is This The Best Free SEO Tool For You?

If you want your website to be successful, using the right SEO tools is a must. But that doesn’t mean you need to spend a fortune to do so. 

At BiQ, we believe in our statement that users should “Pay for what you use, and don’t pay for what you don’t use”. In other words, if you want to use BiQ for keyword research purposes, then you will be charged on the Keyword Intelligence part.

We believe that everyone deserves an opportunity to fight with SEO giants out there.

Now BiQ is open for beta users. Sign up and be the first to try BiQ to see for yourself why we are the best free SEO tool out there!

About Allysa
Allysa is always eager to learn something new whenever she got some free time and that includes SEO and inbound marketing. She also has a passion for traveling and discovering the unknown.

SEO Content – The Ultimate Guide In 2020

Ready to produce your best SEO content in 2020? Read on to learn the strategies that will help you create awesome SEO content.

What is SEO content, anyway? Just in case you are relatively new in the world of search marketing and not sure what is ‘SEO content’…

SEO content is content that is optimized to rank high in search engines to gain high user visibility

Even before 2020, content and SEO are meant to go hand in hand. Without one, your efforts will be wasted. Now, why would I say that?

Imagine this: you are done with creating a ‘bread baking course’, and you’re ready to sell them online. What would the lesson description be? Generally, you may write a ‘bread baking course’ so that it is easier for potential customers to find you. 

Without the right keyword, people may not be able to find you easily. It is only right that you help them to find your products or services as easy as ABC. 

In this ultimate guide, we will cover the most important areas of SEO content that is how to write SEO content

But first, let’s look into WHY you should read on and apply the strategies that I am going to share with you. 

The Importance of SEO Content

There may have been about 4.8 million Google searches since you started reading this article. Not forgetting there are already more than 4 million blog posts published today and the number is still growing… 

In fact, there were more than 2 billion blog posts published worldwide in 2018. We are looking at 4,000 blog posts per minute! That’s a huge number. 

So now it brings us to the cold, hard reality: if you want to be found on the search results, you have to do more than just writing. This is where search engine optimization, SEO, comes into the picture. 

Google’s co-founders, Larry Page and Sergey Brin, built Google with a mission to:

“Deliver the most relevant and reliable information available.”

While some things are prone to changes, their mission has always been the same until today. Google’s algorithms are constantly evolving to give nothing but the best for its users. Every content is ranked based on how useful and relevant it is to the searches. 

That means, without optimization, your content won’t rank in search engines. Optimized content will ensure your content is audience-centric and understandable by the search engines

To make it clear, SEO is not only about search engines. Good SEO practices can improve both the user experience and usability of a website. 

Next, we are going to look into the steps and strategies that you can apply in creating SEO content. 

How to Write SEO Content 

You may be asking how to create SEO content? That’s exactly what we will be looking into in this section. The process of creating SEO content can be broken down into the following steps:

  1. Know your target audience
  2. Find the right keywords
  3. Create a content plan and publish
  4. Track and re-optimize

Let’s begin with the first step.

Know your target audience

Let’s look at the fundamental elements of how to write SEO content: know who your target audience really is.

Knowing the gender, age range, interests, and attributes of your audience will help you to better understand what they are searching for online. 

The trouble with not having a clear audience is that you can spend your entire content creation time and resources, and never be found. 

Just like me, I believe you are producing content because you wanted to be found. You want people to know what you are writing about; what’s the best BBQ restaurant, when is your product launch date, how to boost your social media presence and so on

So now, how do you define your target audience for your SEO content?

One of the easiest ways to identify who your target audience is by visiting your website analytics

The Audience section provides us with useful information about the people who visit your website. This includes their age, gender, location, and interests. 

Know your target audience
Select Demographics and Geo to see your audience profile.

Demographics: Age and Gender

Look at ‘Demographics’ to gain insights into your audience’s age and gender. 

Knowing the age range of your audience helps to identify which platforms you should focus more on posting your content.

For example, according to Big Foot Digital, the 25-34 age group seems to dominate most social media platforms including Facebook, Google+, Twitter, Instagram, and Pinterest.

Check your audience profile using Google Analytics
Check the breakdown of your website visitors’ ages.

Next, identify the gender percentages of your website visitors. This will help you in customizing your content deliveries, and most importantly the tone that you want to use in your messages.

Check your audience profile using Google Analytics
Check the breakdown of your website visitors’ gender.

For example, the article below is focusing its messages to men because it is the niche that they want to serve. Every line and paragraph is directed at solving the needs of their target audience.

SEO Copywriting
Write content that is customized to the right target audience.

If 70% of your traffic comes from females, you may want to create a more female-friendly landing page to convert better!

Geo: Language and Location

By knowing the language that your visitors use helps to see if a translation for your website is required

Check your audience profile using Google Analytics
Check the breakdown of your website visitors’ language settings in their browsers.

While knowing where your website visitors come from will help you to narrow down your geographic targeting, save your time and excel in paid ad campaigns. 

Check your audience profile using Google Analytics
Check the breakdown of where your website visitors come from.

Find The Right Keywords

Let’s start this step by answering this question: what is the topic or keyword you want to rank for? Try to come up with at least 3 to 5 topics you think are important to your business.

It is important to have the right keywords to target before starting your content creation. It will give you an idea of what to write, what to focus, and how to rank those keywords

These are the few things you may want to go through before choosing your target keywords:

Think like a customer

What do you think a user will type when they want to find your products or services? This is the first crucial question before starting the keyword research process. 

There are a few ways to ‘think like a customer’, and discover the keywords they actually use when searching online. 

One of them would be to ask the search engines themselves.

SEO content starts from addressing what your audience wants
People Also Ask

You can find sets of questions that relate to the original search query. For example, when a user searches ‘rice straws’, they may also have these questions in mind:

How to write SEO content tips
Get an idea of questions people ask online.
Searches Related To

Searches Related To is a useful feature that tells you exactly what people are searching for based on your targeted keywords.

Tips on 'How to write SEO content'
Get an idea of the related searches searchers made in relation to your topic.
BiQ’s Keyword Intelligence 

I am currently using BiQ’s Keyword Intelligence to discover both related keywords and popular questions

Simply enter your topic in the search bar, and it will show you all the related keywords with the important metrics; search volume, cost per click, competition, and value. 

If you hover to the ‘Popular Questions’, you can discover not only the questions that relate to your topic but also the answer!

Identify long-tail keywords opportunities

It would be great if you can rank #1 for the keyword “straws”, but it is not always the case. Short tail keywords may indicate ambiguous intent when compared to long-tail keywords. 

For example, when someone searches “straws”, it could mean anything; why straws are banned, what are straws made of, cheap plastic straws and so on.

SEO Content helps search engine to understand what your content is all about

The search engine doesn’t really know what the searchers are looking for, so they offer wide topic options for you to refine.

As a “rice straws” seller, those are the articles that are not related to your businesses. In other words, you don’t really want to target the keyword “straws” because it doesn’t match what you want. 

Long-tail keywords, on the other hand, get less search traffic than the short-tail keywords, but the intent of the searches will be more targeted

For example, someone searching for “straws” is probably just browsing. Now, how about people searching for “best wholesale price rice straws”? They practically have their wallet out and are ready to click the “Buy Now” button!

Let me show you how you can find long-tail keywords opportunities easily using BiQ’s Keyword Intelligence.

First, click the ‘Advanced Filter’.

You will see the option to filter the keywords not just based on short or long-tail keywords. It also allows you to filter the level of relatedness, type of intent, and to include or exclude specific keywords. 

Once you click ‘Filter Keywords’, you will see a list of long-tail keyword opportunities for your next SEO content. 

SEO Content Writing Tips: In deciding which keywords to use, sort the ‘Value’ to check which keyword has the highest SEO value. 

Create A Content Plan

Now that you have your keywords ready, let’s move on to creating a content plan. 

If you want your content to be awesome; loved by readers and search engines, here’s what you need to do:

Create a valuable content

Here’s the thing, you can’t create content and expect that everyone will love it. The truth is you don’t create content for anyone. 

If you are selling rice straws, you may want to target people that have an interest in the ‘go-green’ environment, not people who are looking for cheap plastic straws. 

The following questions may help you in creating valuable content to your readers:

  • Can the user find the content easily?
  • Can the user read the content?
  • Will the user find the content relevant to them?
  • Will the user take action from the content?

Now let’s break them further into details.

Findable

When creating your content, consider this question: How to make sure users can find your content easily? Can you make sure your content appears on the search engine the moment your potential customer makes a search?

Use your keywords at the right places to make sure you can help your searchers find you easily. Here are the places that you want to use keywords for SEO:

  • Page titles
  • Meta descriptions
  • Heading (H1, H2, H3)
  • First paragraph
  • Last paragraph
  • Images
  • URLs
  • Link anchor text

Optimizing your keywords at the right places will help searchers find your content. And that’ll improve your click-through rate. Thus, the ranking will follow. 

Readable

Do you remember the last time you close the browser because it’s hard to read the content?

Let’s be honest, most visitors won’t read every word on our website. I bet you may have skipped some sentences when you are skimming through this article too, didn’t you? *wink*

Check your content readability by using BiQ’s Content Intelligence. It will tell you how readable your content is.

When you make your content readable, more people are likely to find and use it.

Other than the overall readability, you can also analyze your content readability paragraph by paragraph using the Content Intelligence. This is how it looks like:

Remember, the goal is to make your content visually appealing and easy to skim. Here are some suggestions to make your content readable:

  • Use headings
  • Use bullets and numbered lists
  • Keep it short 
  • Use attractive illustrations
  • User charts and tables
SEO content guide - make is easy for readers to read your content
Make it easy for readers to consume your content.
Relevant

It is undeniably great to get a high click-through rate, but will the users find your content relevant to them once they visit your website?

SEO content guide - write relevant content for your audience
Write relevant content that delivers the promises that you made through the title.

Content that is both fresh and relevant at the point of time will help in making sure your readers stay and make the next action that you want.

You can check your content relevancy using BiQ’s Content Intelligence too. On the right side of the app, you will see the Word Vector SEO score. It tells you the content’s relevancy score.

The higher the Word Vector score is, the better the relevancy is. But if the score is low, you may want to improve the relevancy by following the recommendations provided in the app.

Actionable

You are writing content because you want your readers to take action. For example, to buy your rice straws or to be more aware of their purchases that will impact the environment. 

Valuable content should be able to convince or influence readers to take action. This, of course, has to come with a clear call-to-action in your content. 

Not everyone is looking for the same thing. That is why you may want to look into the buyer journey as well. Learn how to map keywords into different buying stages

After you’ve done optimizing your content, it’s time to hit the ‘Publish’ button. Of course, it doesn’t end here. Read on…

Track and Re-optimize

Once you have published your content, don’t leave it at the corner. Monitor, and improve your keyword performance over time.

First, head over to BiQ’s Content Intelligence to check your content performance. 

Enter your URL and the target keyword.

Once you enter your URL and target keyword, the app will analyze your content and give you an overview of how your content is performing. 

Use BiQ Content Intelligence to help you write SEO content
Get an overview of your content performance using BiQ’s Content Intelligence.

These are some of the areas that you’ll need to look into and further improve:

Relevancy – If the relevancy shows ‘Edit needed’, it simply means that you may need to optimize the paragraph so that it will be relevant to the overall content.

Readability – It is important to make sure your content is readable for your readers and search engines. Content that is well structured and clearly written will help users to understand your message better. 

Sentiment – Knowing the sentiment of each paragraph in your content will help you to understand your reader’s emotions when reading your content. Optimize and align the sentiment that you want in your content.

Keyword SEO – If your Keyword SEO score is lower than 50%, you can check out the optimization suggestions provided in Content Intelligence and optimize accordingly.

Fundamental SEO – Fundamental SEO will cover the on-page optimization that needed to be done to your content. Go through the list of ‘Important’ list, if there is any, and start optimizing them to drive results.

Once you are done with optimization, track your progress over time. To do this, check out BiQ’s Rank Tracking.

Once you have created your profile in Rank Tracking, it will start to detect and record any changes in your ranking performance from that day onwards. 

If you want to track a specific keyword, click the ‘Add Keyword To Track’ button and you will see the option to add on your keyword and page URL. 

Keep it as a habit to regularly analyze your SEO content to see what’s working and what isn’t. 

Conclusion: Work smarter, not harder

There you have it – a guide on how to write SEO content. I hope you’ve gotten some valuable input from this SEO content guide. 

In this new decade, I urge you to work smarter in delivering your SEO content, not harder. Look for tools that can really help you produce great SEO content and most importantly, deliver the results that you want. 

If you are keen to stand out in SEO, here is the link to get free access to BiQ’s Content Intelligence and Rank Tracking. Give them a try and let me know if it works well for your content optimization and tracking. 

Now back to you: do you have any other SEO tips that you are implementing in your strategy and works great? Let me know in the comments section below. 

About Allysa
Allysa is always eager to learn something new whenever she got some free time and that includes SEO and inbound marketing. She also has a passion for traveling and discovering the unknown.

The Best Of BiQ SEO Suite When Doing Keyword Research

Pretty sure one of the reasons you’re here is because you are seeking an answer to this question: “Why Can’t My Site Be Found On Google?”

I hope this post can help you be clearer in this aspect.

You see, SEO comprises many methods but the underlying principle is that you’re helping Google and other search engines like Google better understand your website. One of the foundational SEO methods is keyword research. I would even say that conducting keyword research is the foundation of all marketing funnels which brings huge impact. 

In fact, not doing your due diligence when it comes to keyword research can be the difference between ranking on the first page of Google and disappearing to page 20 and beyond!

Basics of Keyword Research

I know our minds have been ingrained with keywords from the start but have you ever stopped and give this a thought: “what is a keyword?”

According to the dictionary, the definition of a keyword in marketing is a word or phrase used in an information retrieval system to indicate the content of a document.

  • Search engines (Google) is the information retrieval system
  • The document is your website/content

In real life, it means entering your targeted “keywords” in Google that is used to retrieve information from the website listed in Google’s database. 

Now, “what is keyword research?” Keyword research is used to identify and target SEO keywords that you should be focusing on when writing your content. It’s knowing what you should explicitly tell your prospects – knowing the actual words and language that turn strangers into leads and leads into customers. 

Creating relevant pages and optimizing them for the ways people search (keywords), can lead to improved rankings in the search results for those keywords, increasing search visibility and web visitors. 

It may seem hard for starters but luckily there are plenty of ways to step up your game. By using the right strategy (which I’m about to show you later), you can drive traffic and sales by entering the mindset of your customers. 

Understanding Important Keyword Attributes

Before we dive deep into today’s topic, you must first understand the important metrics associated with keyword research. 

(i) Keyword Type

There are 2 main types of keywords: short-tail and long-tail keywords. Each type of keyword serves a different purpose within your strategy.

  • Short-tail

    – 1-3 words
    – Top to the middle of the sales funnel
    – Low to Mid-level conversion rate
    – Medium to high volume
    – Moderate to high difficulty
  • Long-tail

    – 4+ words
    – Bottom of the sales funnel
    – High conversion rate
    – Low volume
    – Low difficulty

(ii) User Intent

This aspect is becoming increasingly important for organic search. Understanding the user’s intent means knowing the “why” behind a person’s search query and what their intended goal is for that search. User intent helps in page optimization or creation – and you need to ensure your page matches the intent if you hope to rank in organic search. Here’s how they are commonly categorized:

  • Informational 

    Queries that find specific information or answers that users are curious about. For example: What is keyword research?
  • Navigational

    Queries that involve brand, product or service names used to find a particular website. For example: BiQ keyword intelligence feature 
  • Transactional

    Queries that are closely related to purchasing. For example: BiQ SEO Suite price 

(iii) Search Volume

Pretty straightforward, search volume is reported as monthly search volume or the number of times someone searches a keyword in Google (average monthly volume). In order to target the most profitable keyword, you need to know how many people out there are looking for a particular set of key search terms. 

(iv) Competition or Keyword Difficulty

Understanding a keyword’s competition is vital because it measures how difficult it is to rank for a keyword. Unless you’re a major brand, you’ll have to accept that you won’t simply be able to complete for some keywords they have already anchored on. What works is identifying relevant, low difficulty keywords.

Knowing whether to aim for high or low competition keywords largely depends on your situations and goals. My two cents is: If you’re running a brand new website, you may want to begin by targeting low volume, low-competition keywords as a starting point to establish some authority.

Know your keyword’s competition today using BiQ

Why Doing Keyword Research Is Important In SEO + The Tool You Need

Essentially, doing keyword research will help you build pages that best serve the needs of your audience by providing the information they’re searching for and solving their problems. 

Without a doubt, keyword research will dictate SEO strategy and content creation. Ranking for the right keywords can make or break your website and therefore it is one of the most important and valuable activities you must not miss. That is why every new page or content present on your website should be influenced by insights from keyword research. 

Some primary advantages of doing keyword research are:

  • Increase in website traffic
  • Rank higher on search engines
  • Appear first when people are searching for your product or service
  • Find out more about your target market
  • Explore niche areas your competitors have yet to discover
  • Achieve authority over other websites 

Now we know a little about why doing keyword research is important in SEO, it’s time for the million-dollar question: which tool can help you achieve keyword research in its highest form?

By using BiQ’s Keyword Intelligence module.

The first thing users will see is BiQ's welcome screen after signing up.
BiQ’s welcome screen upon signing up.

BiQ is the world’s first revolutionary SEO suite that provides granular cost control. It’s different than the conventional SEO tools because you have the full-flexibility in paying for features you want to use and not having to pay for features you don’t use. 

In short, you pay only for what you use. 

For more clarification on how BiQ is different than the rest of the SEO tools out there, read this blog: https://biq.cloud/blog/biq-closed-beta-launch-invite-first-batch-users/

Now back to the module;

BiQ’s keyword intelligence module drills the importance of targeting the right keywords or phrases based on searcher’s intent for your SEO strategy. After entering your word or phrase in the search bar, it gives you vital information about the keywords you want to target, allowing you to make informed decisions.

Keyword research allows you to gauge what your competitors are doing, what your customers are searching for, and which keywords are going to get you seen. Having the keyword intelligence module is the best place to start your keyword research and excel in it. 

What’s Inside BiQ’s Keyword Intelligence

Overview of BiQ's keyword intelligence

BiQ’s keyword intelligence starts you off by having you to insert the target keyword you want to rank for. You’ll likely have a few keywords in mind that you would like to rank for. 

These will be things like your products, services, or other topics related to your website and they are great seed keywords for your research, so start there!

Once you enter your seed keywords (along with the location and language of your choice), you will begin to discover other related keywords, content ideas, popular questions and trending searches for your content that you might have otherwise missed. 

* Related Keywords

Related keywords help you find related keywords within your main keywords. Accurately finding them is a critical part of the keyword research process. 

Use related keywords in your content to help search engines better understand your content in the right context. In return, it can help your page rank faster. 

* Content Ideas

One of the most difficult parts of content marketing is coming up with fresh ideas that can result in quality traffic, lead, and conversions.

Use Content Ideas to easily find ideas that will make great blog posts, which will keep your readers coming back for more. 

* Popular Questions

Popular Questions show questions that are frequently asked by searchers in the search engine. It will return with valuable insights on what types of questions people ask in relation to your topic. 

This can be a great place for you to start creating a how-to content and frequently asked questions! Use the question phrases as a roadmap to your content marketing success. 

* Trending Searches

Trending searches show the latest keywords or topics around your selected keyword. It helps you discover what trending searches people are searching for online.

Paying attention to online search trends can make a big difference in your content marketing success. This feature can help especially if you need some fresh, up-to-date content for your blog. 

Conducting Keyword Research with BiQ

#1: Enter your target keyword in the search box, choose your preferred location and language.

BiQ's Keyword intelligence search bar where users can insert their targeted keyword, location and language of their choice.

* There are more than 100,000 locations and 35 languages to choose from!

#2: BiQ will analyze your target keyword and return with results. The image below shows keywords in the related keywords tab.

Related keywords tab

#3: On your left, you’ll be able to see the trend, monthly volume, number of search results, cost per click (CPC) and competition of your keyword.

Metrics found in BiQ's Keyword intelligence module

#4: If you’d like only focus on certain keywords, you can find options to filter your keyword suggestions based on relatedness, long tail, intent, and the advanced include and/or exclude filter.

Filtering option found in the module

* Filter by Relatedness

Filter by Relatedness allows you to filter the keyword suggestions based on the relatedness level – from closely to loosely related. Simply select the desired relatedness level, and click Filter Keywords.

Quickly check the keywords on the suggestions to see if they are related to your topic. If the they seem unrelated, adjust the level until you are satisfied with the semantic relatedness. 

* Filter by Long Tail

Filter by Long Tail allows you to select long-tail keyword suggestions. Other than that, you can also use this filter to discover only the short-tails. Use them to get the type of keywords that you want; long tail or short tail.

* Filter by Intent

Filter by Intent allows you to filter keyword suggestions by the user intent. The three intents listed are: Informational, Transactional and Navigational. 

Three intent of the keyword results
  • Informational: Searching for information (E.g. Review, compare, recommendations)
  • Transactional: Searching for items to purchase (E.g. Buy, deal, discount)
  • Navigational: Searching for a specific brand, website or location. (E.g.YouTube, Google, Facebook)

Use this filter to specifically identify the user intent for different keywords.

* Advanced Include and/ or Exclude Filters 

Advanced filters allow you to either include or exclude particular terms from the keyword suggestions provided. Just type it in and select the option “AND” or “OR” to get the desired results.

Include and exclude keywords of your choice
  • Include: Keywords in the table should contain the text entered in the filter
  • Exclude: Keywords in the table should not contain the text entered in the filter

Use this filter to perform laser-focused searches. You can also choose to include or exclude branded terms that are not relevant to your searches.     

#5: Next, we’ll be looking at the content ideas tab. These are keywords extracted from the top 10 rankings in the SERP. The filtering options are similar to the related keywords tab.

Overview of content ideas tab

#6: On to the next tab; Popular Questions show questions that are frequently asked by searchers in the search engine. It will return with valuable insights on what types of questions people ask in relation to your topic. 

Overview of popular questions tab

#7: The 4th tab is on trending searches. It shows you the latest keywords or topics around your selected keyword. It helps you discover what trending searches people are searching for online.

Overview of trending searches tab

#8: Lastly, export the keywords that you wish to track instantly with these two steps. You’ll have the choice to save it as CSV (spreadsheet) or PDF according to your preferred manner. 

Export saved keywords to CSV or PDF

#9: Not only will you have the ability to export your data in PDF and CSV, but you can also add them to a collection. The “My Collection” feature gives you a clear overview of your saved items. 

Add to collection features

Joining The BiQ SEO Suite Closed Beta

BiQ is currently on closed beta where users who signed up are being invited to try out the tool for free. (Invitations will be in batches). Those of you who successfully joined the program will help shape BiQ to be better.

So sign up today and get invited to try the new and unreleased features. You won’t want to miss out on this!

Join BiQ's SEO Suite closed beat program CTA

If there’s further clarification that you’ll be needing from us, reach us on our email hello@biq.cloud or just leave a comment down below. We’ll be happy to answer you.

See you inside.

About Winnie
Winnie is a copywriter and digital marketer in the vast world of SEO and marketing. She's as curious as she can be; constantly hunting for answers to her questions, never saying no to new experiences. When she's not spending her time typing up a storm, she is at home keeping up with her never-ending movie marathon & self-improvement books.

BiQ Closed Beta Launch: We Are Inviting the First Batch of Users

Get excited everyone!

Today, we’re delighted to share that after eons of hard work, blood, sweat, and love, we’re taking a major step forward on our commitment to provide a revolutionary tool by celebrating the BiQ closed beta launch.

It’s currently only available to existing users who have signed up and have successfully maintained their ranks on the top of the queue. If you’ve just discovered us, you’re not late so don’t you worry! Just sign up at https://biq.cloud/closed-beta-invite/ and be on the lookout for further instructions to get you qualified!

Join BiQ's Closed Beta Launch CTA Button

On a more interesting level, the team from BiQ has successfully forged a collaboration with SEOPressor, a pioneer in the SEO world that helps with on-page optimization. You might also be interested to catch a tip or two from their recent interview with our Co-founder, Ian. (He gave some good insights about BiQ!)

BiQ carries the torch of bringing an intelligent, innovative and ambitious future to the world of SEO. The tool is packed with powerful features your growing website needs. This post will introduce you to all the unique capabilities that are set to take off using the tool.

First and foremost, allow us to thank every single one of you for your patience and anticipation towards this tool. Receiving your messages of support throughout this period means a lot to the team and we can’t thank you enough.

We’ve heard your frustration towards having to pay excessively monthly, subscribing to various online tools to keep up with the ever-changing SEO world. We understand that many times we’ll face situations like this without other alternatives because the market packaged it that way, right?

As common users, most of us can’t do much but to abide by whatever pricing these tools have set in stone.

BUT…

BiQ has completely changed the landscape of how SEO tools can go about. We know you want something DIFFERENT in the market – and we’re back with happy news!

The Only SEO Tool That Gives Cost Control Back To You 

BiQ is the only SEO tool that provides granular cost control. It’s better than the conventional SEO tools out there because you have the full-flexibility in paying for the features you use and not having to pay for those that you won’t need. 

You’re cutting all costs and promoting zero resource wastage by paying only for what you use.

With that said, we’ll be inviting our very first supportive batch of users to try out the features for free! In this release, you will see 4 main modules that constitute BiQ. 

They consist of:

  • Keyword Intelligence
  • Content Intelligence
  • Rank Intelligence
  • Rank Tracking

with a special feature lined up for you too;

  • BiQ’s Collection

The next part will highlight what BiQ has that other tools don’t. 

What Makes BiQ Different From The Rest Of The SEO Tools?

You might be asking now – “What makes BiQ different than its competitors?”

Instead of doing a comparison or a “battle between the best SEO tool”, I figured, why not showcase some of BiQ’s unique features and functionalities instead?

If you’re responsible for growing your website for your company, then you could most likely grow your audience – possibly pretty significantly – by using these unique features found in BiQ’s modules. 

The Unique Selling Points That Drive BiQ

(i) Price Democratization 

Think Amazon Web Services for SEO tools, where pricing is democratized. BiQ gives cost control back to you by designing the entire tool to provide granular cost control where features get inexpensive. 

When you start paying only for what you use, you directly reduce your total spending cost. 

(ii) Experience Ultimate Flexibility & Freedom

BiQ aims to give you the ultimate flexibility and freedom to pay only for the features you need. 

Want to know if your content is optimized as per the search engine’s requirement? Only choose to use BiQ’s Content Intelligence! 

Have clients that only want a monthly report on their website’s rank? Just pick BiQ’s Rank Tracking module and only that!

Keyword Intelligence 

(i) Keyword Intent Analysis

BiQ Closed Beta Launch Keyword Intelligence

Behind every Google search, there is an intention. 

To find out what type of content you should serve, you’ll need to segment your keywords by the user’s intent. Using the rule-based machine learning algorithm, BiQ’s keyword intent analysis automatically classifies the user’s intent for you; informational, navigational or transactional.

Leverage these terms and modifiers to infer what types of results or actions your visitors are aiming for.

(ii) Build Content Briefs With Popular Questions

Use BiQ’s Popular Questions feature to discover queries others may be interested in. It offers you a set of questions that relate to your original search query which you may build content briefs with. 

Consider answering these questions or create new content starting from these questions.

(iii) The Total Volume of Related Keywords

Do you know that combining hundreds of related keywords could lead to a total search volume of millions in numbers? (Provided that you rank for most of the related keyword that you’ve targeted)

Knowing the total search volume of related keywords that BiQ provides gives you the possibility of getting untapped traffic from related keywords. Most importantly, you’ll know instantly if it’s worth your effort to build a content hub to win all the related keywords.

(iv) Find Trending Topics & Keywords

Being in trend is a matter of being caring for your visitors, introducing them to the latest news in the market. 

Staying in the loop of trending content gives you an edge, which is what keyword intelligence will provide you with. Equip yourself with the most updated keywords and ideas with our app, people are more likely to follow and listen to what you have to say – you could be seen as a trend-setter.

(v) Filter Long Tail or Short Tail Keywords

In the keyword intelligence module, it’s possible to filter by “Long Tail” allowing you to select long-tail keyword suggestions. You can also use this filter to discover only the short-tail keywords. 

Make good use of them to get the type of keywords that you want; long tail or short tail in just one click.

(vi) Quick Search Bar & Advanced Dynamic Filter

We understand that having tools that allow quick filtering offers a fast and convenient way to bring up the best data for your specific needs. 

Across every module, BiQ’s filter feature will change based on what is important to your research. According to your optimization strategy, easily filter what you want to see in the quick search bar within a single second. 

Content Intelligence

BiQ Closed Beta Launch Content Intelligence

(i) Content With Sentiment Analysis

Sentiment analysis involves analyzing the emotion the author is expressing through content. BiQ’s sentiment analysis can be classified into 7 different categories. 

It allows you to fine-tune a message or a piece of content for the greatest impact. By understanding what makes customers tick, these insights could multiply the reach and influence of any businesses.

(ii) Advanced Line-by-line Analysis

BiQ analyzes your content section by section, so you know exactly which part to work on.

With this feature, you’ll be able to achieve maximum precision to know if each paragraph is contributing to the SEO of the page. Gain insights into which paragraph you can further modify, optimize or delete until your content turns from “Edit Needed” to “Great”!

(iii) Word Vector SEO

BiQ analyzes the content gap with Word Vector SEO and suggests the best keyword composition to rank your website higher, making the website optimization effort priceless.

Now, search engines will pay more attention to your content!

Rank Intelligence

BiQ Closed Beta Launch Rank Intelligence

(i) Position Zero

We’ve always heard about how we should be ranking for position zero and getting the featured snippet position on Google. Yes, we know the benefits it brings but do you really know how you could get there? 

BiQ’s Rank Intelligence module will tell you how to capture valuable position zero spots and identify featured snippet opportunities! 

 (ii) Top 100 Ranking Opportunities 

BiQ reveals keywords that are ranking for your pages you may not have known. The tool’s deep neural analysis will point out hidden ranking potential, letting you know keywords and associated pages you should optimize for easy ranking.

Time to discover opportunities you never knew you could rank for!

(ii) Quick Search Bar & Advanced Dynamic Filter

We understand that having tools that allow quick filtering offers a fast and convenient way to bring up the best data for your specific needs. 

Across every module, BiQ’s filter feature will change based on what is important to your research. According to your optimization strategy, easily filter what you want to see in the Quick Search Bar within a single second. 

Rank Tracking

BiQ Closed Beta Launch Rank Tracking

(i) Accurate Rank Tracking from All Locations

BiQ’s rank tracking feature accurately checks positions for the location of your choice. Like everything else in this rank checker – these locations are – you guessed it – unlimited.

(ii) Rank Tracking Updates On Your Schedule

You’ll be given the option to select from intervals of Daily, Weekly, or Monthly rank checks for more cost-effective monitoring. 

Automating your ranking checks also means you don’t have to run them manually each time.

(iii) Focus On The Keyword Data You Care About

When you want to track your ranking for specific keywords, you can hone down your search criteria to get more accurate insights with the advanced filtering feature.

(iv) Ranking Change Notification

Whenever there’s a change in your ranking positions, you’ll see clear notification without having to spend time looking through rows of data.

(v) Quick Review Of All Created Profiles

For the sake of simplicity, all profiles created are composed into an easy to comprehend table with information in the most convenient and nicest way.

(vi) Tagging System To Organize Your Rank Tracking

Group your pages and keywords into different segments. Need a quick view of all your blog posts? BiQ’s tagging system allows you to tag them under a single tag so you can check their performance in a glance.

Collections

BiQ Closed Beta Launch Collections

(i) Neat Display Of “My Collections”

Not only will you have the ability to export your data in PDF and CSV, but you can also add them to a collection. The “My Collection” feature gives you a clear overview. 

All the data you wish to specifically track will be saved according to your modules so you can have quick access to them anytime. Give it a name and description for a clearer outlook and you’re good to go!

(All these, and we’re only in closed beta)

That my friends are obviously not everything…

What’s Next In Store For BiQ?

BiQ in the next few phases

We may have successfully released closed beta today but that’s not all! We’re only getting started because we have more awesome things in store for you!

We’re excited to announce an ambitious roadmap of more features. 5 other core modules are in the pipeline for the upcoming release. Just some final touches to make it a cut above – and we’re good to go! 

They include;

  • Link Intelligence,
  • Site Intelligence,
  • Markup Intelligence,
  • Team Management,
  • Community

Over the coming weeks, we’ll also be inviting our second, third, fourth, fifth batches… (there is no limit to when we’re stopping!)

Constructive Feedback Is Welcomed!

In the spirit to provide what our community truly needs, the team behind BiQ whole-heartedly accepts feedback to make the app more useful, and to hear your feature requests and requirements.

All features are in active development, which means your input directly shapes what we’re building next. You, and the entire SEO community, have the steering wheel in control.

Reach us on our email hello@biq.cloud or talk to us through live chat if you’re successfully invited to BiQ!

First-Timer & Eager To Join the Revolution?

If you’re wondering what’s in for you after joining this revolution, here’s what you can expect. As a member of the closed beta program, you’ll help shape BiQ by test-driving pre-release features and telling us what you think. 

The program is your opportunity to experience upcoming pipeline features before they are publicly available, and weigh in on how we can make them better to help you crush your goals you’ve set. 

So sign up today and get invited to gain early access to new features. Try all the features before anyone else and most importantly, join a community of marketers shaping the future of SEO.

Join BiQ's Closed Beta Launch CTA Button

Finally, Refer To Your Friends & Get The Word Out!

We’re excited about this new chapter and thrilled to finally share what we’ve been working on thus far. We look forward to your feedback and have many of you make the BiQ closed beta launch a massive one.

Best Regards,
Winnie

About Winnie
Winnie is a copywriter and digital marketer in the vast world of SEO and marketing. She's as curious as she can be; constantly hunting for answers to her questions, never saying no to new experiences. When she's not spending her time typing up a storm, she is at home keeping up with her never-ending movie marathon & self-improvement books.