SEO Tools – BiQ

The Best Of BiQ SEO Suite When Doing Keyword Research

Pretty sure one of the reasons you’re here is because you are seeking an answer to this question: “Why Can’t My Site Be Found On Google?”

I hope this post can help you be clearer in this aspect.

You see, SEO comprises many methods but the underlying principle is that you’re helping Google and other search engines like Google better understand your website. One of the foundational SEO methods is keyword research. I would even say that conducting keyword research is the foundation of all marketing funnels which brings huge impact. 

In fact, not doing your due diligence when it comes to keyword research can be the difference between ranking on the first page of Google and disappearing to page 20 and beyond!

Basics of Keyword Research

I know our minds have been ingrained with keywords from the start but have you ever stopped and give this a thought: “what is a keyword?”

According to the dictionary, the definition of a keyword in marketing is a word or phrase used in an information retrieval system to indicate the content of a document.

  • Search engines (Google) is the information retrieval system
  • The document is your website/content

In real life, it means entering your targeted “keywords” in Google that is used to retrieve information from the website listed in Google’s database. 

Now, “what is keyword research?” Keyword research is used to identify and target SEO keywords that you should be focusing on when writing your content. It’s knowing what you should explicitly tell your prospects – knowing the actual words and language that turn strangers into leads and leads into customers. 

Creating relevant pages and optimizing them for the ways people search (keywords), can lead to improved rankings in the search results for those keywords, increasing search visibility and web visitors. 

It may seem hard for starters but luckily there are plenty of ways to step up your game. By using the right strategy (which I’m about to show you later), you can drive traffic and sales by entering the mindset of your customers. 

Understanding Important Keyword Attributes

Before we dive deep into today’s topic, you must first understand the important metrics associated with keyword research. 

(i) Keyword Type

There are 2 main types of keywords: short-tail and long-tail keywords. Each type of keyword serves a different purpose within your strategy.

  • Short-tail

    – 1-3 words
    – Top to the middle of the sales funnel
    – Low to Mid-level conversion rate
    – Medium to high volume
    – Moderate to high difficulty
  • Long-tail

    – 4+ words
    – Bottom of the sales funnel
    – High conversion rate
    – Low volume
    – Low difficulty

(ii) User Intent

This aspect is becoming increasingly important for organic search. Understanding the user’s intent means knowing the “why” behind a person’s search query and what their intended goal is for that search. User intent helps in page optimization or creation – and you need to ensure your page matches the intent if you hope to rank in organic search. Here’s how they are commonly categorized:

  • Informational 

    Queries that find specific information or answers that users are curious about. For example: What is keyword research?
  • Navigational

    Queries that involve brand, product or service names used to find a particular website. For example: BiQ keyword intelligence feature 
  • Transactional

    Queries that are closely related to purchasing. For example: BiQ SEO Suite price 

(iii) Search Volume

Pretty straightforward, search volume is reported as monthly search volume or the number of times someone searches a keyword in Google (average monthly volume). In order to target the most profitable keyword, you need to know how many people out there are looking for a particular set of key search terms. 

(iv) Competition or Keyword Difficulty

Understanding a keyword’s competition is vital because it measures how difficult it is to rank for a keyword. Unless you’re a major brand, you’ll have to accept that you won’t simply be able to complete for some keywords they have already anchored on. What works is identifying relevant, low difficulty keywords.

Knowing whether to aim for high or low competition keywords largely depends on your situations and goals. My two cents is: If you’re running a brand new website, you may want to begin by targeting low volume, low-competition keywords as a starting point to establish some authority.

Know your keyword’s competition today using BiQ

Why Doing Keyword Research Is Important In SEO + The Tool You Need

Essentially, doing keyword research will help you build pages that best serve the needs of your audience by providing the information they’re searching for and solving their problems. 

Without a doubt, keyword research will dictate SEO strategy and content creation. Ranking for the right keywords can make or break your website and therefore it is one of the most important and valuable activities you must not miss. That is why every new page or content present on your website should be influenced by insights from keyword research. 

Some primary advantages of doing keyword research are:

  • Increase in website traffic
  • Rank higher on search engines
  • Appear first when people are searching for your product or service
  • Find out more about your target market
  • Explore niche areas your competitors have yet to discover
  • Achieve authority over other websites 

Now we know a little about why doing keyword research is important in SEO, it’s time for the million-dollar question: which tool can help you achieve keyword research in its highest form?

By using BiQ’s Keyword Intelligence module.

The first thing users will see is BiQ's welcome screen after signing up.
BiQ’s welcome screen upon signing up.

BiQ is the world’s first revolutionary SEO suite that provides granular cost control. It’s different than the conventional SEO tools because you have the full-flexibility in paying for features you want to use and not having to pay for features you don’t use. 

In short, you pay only for what you use. 

For more clarification on how BiQ is different than the rest of the SEO tools out there, read this blog: https://biq.cloud/blog/biq-closed-beta-launch-invite-first-batch-users/

Now back to the module;

BiQ’s keyword intelligence module drills the importance of targeting the right keywords or phrases based on searcher’s intent for your SEO strategy. After entering your word or phrase in the search bar, it gives you vital information about the keywords you want to target, allowing you to make informed decisions.

Keyword research allows you to gauge what your competitors are doing, what your customers are searching for, and which keywords are going to get you seen. Having the keyword intelligence module is the best place to start your keyword research and excel in it. 

What’s Inside BiQ’s Keyword Intelligence

Overview of BiQ's keyword intelligence

BiQ’s keyword intelligence starts you off by having you to insert the target keyword you want to rank for. You’ll likely have a few keywords in mind that you would like to rank for. 

These will be things like your products, services, or other topics related to your website and they are great seed keywords for your research, so start there!

Once you enter your seed keywords (along with the location and language of your choice), you will begin to discover other related keywords, content ideas, popular questions and trending searches for your content that you might have otherwise missed. 

* Related Keywords

Related keywords help you find related keywords within your main keywords. Accurately finding them is a critical part of the keyword research process. 

Use related keywords in your content to help search engines better understand your content in the right context. In return, it can help your page rank faster. 

* Content Ideas

One of the most difficult parts of content marketing is coming up with fresh ideas that can result in quality traffic, lead, and conversions.

Use Content Ideas to easily find ideas that will make great blog posts, which will keep your readers coming back for more. 

* Popular Questions

Popular Questions show questions that are frequently asked by searchers in the search engine. It will return with valuable insights on what types of questions people ask in relation to your topic. 

This can be a great place for you to start creating a how-to content and frequently asked questions! Use the question phrases as a roadmap to your content marketing success. 

* Trending Searches

Trending searches show the latest keywords or topics around your selected keyword. It helps you discover what trending searches people are searching for online.

Paying attention to online search trends can make a big difference in your content marketing success. This feature can help especially if you need some fresh, up-to-date content for your blog. 

Conducting Keyword Research with BiQ

#1: Enter your target keyword in the search box, choose your preferred location and language.

BiQ's Keyword intelligence search bar where users can insert their targeted keyword, location and language of their choice.

* There are more than 100,000 locations and 35 languages to choose from!

#2: BiQ will analyze your target keyword and return with results. The image below shows keywords in the related keywords tab.

Related keywords tab

#3: On your left, you’ll be able to see the trend, monthly volume, number of search results, cost per click (CPC) and competition of your keyword.

Metrics found in BiQ's Keyword intelligence module

#4: If you’d like only focus on certain keywords, you can find options to filter your keyword suggestions based on relatedness, long tail, intent, and the advanced include and/or exclude filter.

Filtering option found in the module

* Filter by Relatedness

Filter by Relatedness allows you to filter the keyword suggestions based on the relatedness level – from closely to loosely related. Simply select the desired relatedness level, and click Filter Keywords.

Quickly check the keywords on the suggestions to see if they are related to your topic. If the they seem unrelated, adjust the level until you are satisfied with the semantic relatedness. 

* Filter by Long Tail

Filter by Long Tail allows you to select long-tail keyword suggestions. Other than that, you can also use this filter to discover only the short-tails. Use them to get the type of keywords that you want; long tail or short tail.

* Filter by Intent

Filter by Intent allows you to filter keyword suggestions by the user intent. The three intents listed are: Informational, Transactional and Navigational. 

Three intent of the keyword results
  • Informational: Searching for information (E.g. Review, compare, recommendations)
  • Transactional: Searching for items to purchase (E.g. Buy, deal, discount)
  • Navigational: Searching for a specific brand, website or location. (E.g.YouTube, Google, Facebook)

Use this filter to specifically identify the user intent for different keywords.

* Advanced Include and/ or Exclude Filters 

Advanced filters allow you to either include or exclude particular terms from the keyword suggestions provided. Just type it in and select the option “AND” or “OR” to get the desired results.

Include and exclude keywords of your choice
  • Include: Keywords in the table should contain the text entered in the filter
  • Exclude: Keywords in the table should not contain the text entered in the filter

Use this filter to perform laser-focused searches. You can also choose to include or exclude branded terms that are not relevant to your searches.     

#5: Next, we’ll be looking at the content ideas tab. These are keywords extracted from the top 10 rankings in the SERP. The filtering options are similar to the related keywords tab.

Overview of content ideas tab

#6: On to the next tab; Popular Questions show questions that are frequently asked by searchers in the search engine. It will return with valuable insights on what types of questions people ask in relation to your topic. 

Overview of popular questions tab

#7: The 4th tab is on trending searches. It shows you the latest keywords or topics around your selected keyword. It helps you discover what trending searches people are searching for online.

Overview of trending searches tab

#8: Lastly, export the keywords that you wish to track instantly with these two steps. You’ll have the choice to save it as CSV (spreadsheet) or PDF according to your preferred manner. 

Export saved keywords to CSV or PDF

#9: Not only will you have the ability to export your data in PDF and CSV, but you can also add them to a collection. The “My Collection” feature gives you a clear overview of your saved items. 

Add to collection features

Joining The BiQ SEO Suite Closed Beta

BiQ is currently on closed beta where users who signed up are being invited to try out the tool for free. (Invitations will be in batches). Those of you who successfully joined the program will help shape BiQ to be better.

So sign up today and get invited to try the new and unreleased features. You won’t want to miss out on this!

Join BiQ's SEO Suite closed beat program CTA

If there’s further clarification that you’ll be needing from us, reach us on our email hello@biq.cloud or just leave a comment down below. We’ll be happy to answer you.

See you inside.

About Winnie
Winnie is a copywriter and digital marketer in the vast world of SEO and marketing. She's as curious as she can be; constantly hunting for answers to her questions, never saying no to new experiences. When she's not spending her time typing up a storm, she is at home keeping up with her never-ending movie marathon & self-improvement books.

BiQ Closed Beta Launch: We Are Inviting the First Batch of Users

Get excited everyone!

Today, we’re delighted to share that after eons of hard work, blood, sweat, and love, we’re taking a major step forward on our commitment to provide a revolutionary tool by celebrating the BiQ closed beta launch.

It’s currently only available to existing users who have signed up and have successfully maintained their ranks on the top of the queue. If you’ve just discovered us, you’re not late so don’t you worry! Just sign up at https://biq.cloud/closed-beta-invite/ and be on the lookout for further instructions to get you qualified!

Join BiQ's Closed Beta Launch CTA Button

On a more interesting level, the team from BiQ has successfully forged a collaboration with SEOPressor, a pioneer in the SEO world that helps with on-page optimization. You might also be interested to catch a tip or two from their recent interview with our Co-founder, Ian. (He gave some good insights about BiQ!)

BiQ carries the torch of bringing an intelligent, innovative and ambitious future to the world of SEO. The tool is packed with powerful features your growing website needs. This post will introduce you to all the unique capabilities that are set to take off using the tool.

First and foremost, allow us to thank every single one of you for your patience and anticipation towards this tool. Receiving your messages of support throughout this period means a lot to the team and we can’t thank you enough.

We’ve heard your frustration towards having to pay excessively monthly, subscribing to various online tools to keep up with the ever-changing SEO world. We understand that many times we’ll face situations like this without other alternatives because the market packaged it that way, right?

As common users, most of us can’t do much but to abide by whatever pricing these tools have set in stone.

BUT…

BiQ has completely changed the landscape of how SEO tools can go about. We know you want something DIFFERENT in the market – and we’re back with happy news!

The Only SEO Tool That Gives Cost Control Back To You 

BiQ is the only SEO tool that provides granular cost control. It’s better than the conventional SEO tools out there because you have the full-flexibility in paying for the features you use and not having to pay for those that you won’t need. 

You’re cutting all costs and promoting zero resource wastage by paying only for what you use.

With that said, we’ll be inviting our very first supportive batch of users to try out the features for free! In this release, you will see 4 main modules that constitute BiQ. 

They consist of:

  • Keyword Intelligence
  • Content Intelligence
  • Rank Intelligence
  • Rank Tracking

with a special feature lined up for you too;

  • BiQ’s Collection

The next part will highlight what BiQ has that other tools don’t. 

What Makes BiQ Different From The Rest Of The SEO Tools?

You might be asking now – “What makes BiQ different than its competitors?”

Instead of doing a comparison or a “battle between the best SEO tool”, I figured, why not showcase some of BiQ’s unique features and functionalities instead?

If you’re responsible for growing your website for your company, then you could most likely grow your audience – possibly pretty significantly – by using these unique features found in BiQ’s modules. 

The Unique Selling Points That Drive BiQ

(i) Price Democratization 

Think Amazon Web Services for SEO tools, where pricing is democratized. BiQ gives cost control back to you by designing the entire tool to provide granular cost control where features get inexpensive. 

When you start paying only for what you use, you directly reduce your total spending cost. 

(iii) Experience Ultimate Flexibility & Freedom

BiQ aims to give you the ultimate flexibility and freedom to pay only for the features you need. 

Want to know if your content is optimized as per the search engine’s requirement? Only choose to use BiQ’s Content Intelligence! 

Have clients that only want a monthly report on their website’s rank? Just pick BiQ’s Rank Tracking module and only that!

Keyword Intelligence 

(i) Keyword Intent Analysis

BiQ Closed Beta Launch Keyword Intelligence

Behind every Google search, there is an intention. 

To find out what type of content you should serve, you’ll need to segment your keywords by the user’s intent. Using the rule-based machine learning algorithm, BiQ’s keyword intent analysis automatically classifies the user’s intent for you; informational, navigational or transactional.

Leverage these terms and modifiers to infer what types of results or actions your visitors are aiming for.

(ii) Build Content Briefs With Popular Questions

Use BiQ’s Popular Questions feature to discover queries others may be interested in. It offers you a set of questions that relate to your original search query which you may build content briefs with. 

Consider answering these questions or create new content starting from these questions.

(iii) The Total Volume of Related Keywords

Do you know that combining hundreds of related keywords could lead to a total search volume of millions in numbers? (Provided that you rank for most of the related keyword that you’ve targeted)

Knowing the total search volume of related keywords that BiQ provides gives you the possibility of getting untapped traffic from related keywords. Most importantly, you’ll know instantly if it’s worth your effort to build a content hub to win all the related keywords.

(iv) Find Trending Topics & Keywords

Being in trend is a matter of being caring for your visitors, introducing them to the latest news in the market. 

Staying in the loop of trending content gives you an edge, which is what keyword intelligence will provide you with. Equip yourself with the most updated keywords and ideas with our app, people are more likely to follow and listen to what you have to say – you could be seen as a trend-setter.

(v) Filter Long Tail or Short Tail Keywords

In the keyword intelligence module, it’s possible to filter by “Long Tail” allowing you to select long-tail keyword suggestions. You can also use this filter to discover only the short-tail keywords. 

Make good use of them to get the type of keywords that you want; long tail or short tail in just one click.

(vi) Quick Search Bar & Advanced Dynamic Filter

We understand that having tools that allow quick filtering offers a fast and convenient way to bring up the best data for your specific needs. 

Across every module, BiQ’s filter feature will change based on what is important to your research. According to your optimization strategy, easily filter what you want to see in the quick search bar within a single second. 

Content Intelligence

BiQ Closed Beta Launch Content Intelligence

(i) Content With Sentiment Analysis

Sentiment analysis involves analyzing the emotion the author is expressing through content. BiQ’s sentiment analysis can be classified into 7 different categories. 

It allows you to fine-tune a message or a piece of content for the greatest impact. By understanding what makes customers tick, these insights could multiply the reach and influence of any businesses.

(ii) Advanced Line-by-line Analysis

BiQ analyzes your content section by section, so you know exactly which part to work on.

With this feature, you’ll be able to achieve maximum precision to know if each paragraph is contributing to the SEO of the page. Gain insights into which paragraph you can further modify, optimize or delete until your content turns from “Edit Needed” to “Great”!

(iii) Word Vector SEO

BiQ analyzes the content gap with Word Vector SEO and suggests the best keyword composition to rank your website higher, making the website optimization effort priceless.

Now, search engines will pay more attention to your content!

Rank Intelligence

BiQ Closed Beta Launch Rank Intelligence

(i) Position Zero

We’ve always heard about how we should be ranking for position zero and getting the featured snippet position on Google. Yes, we know the benefits it brings but do you really know how you could get there? 

BiQ’s Rank Intelligence module will tell you how to capture valuable position zero spots and identify featured snippet opportunities! 

 (ii) Top 100 Ranking Opportunities 

BiQ reveals keywords that are ranking for your pages you may not have known. The tool’s deep neural analysis will point out hidden ranking potential, letting you know keywords and associated pages you should optimize for easy ranking.

Time to discover opportunities you never knew you could rank for!

(ii) Quick Search Bar & Advanced Dynamic Filter

We understand that having tools that allow quick filtering offers a fast and convenient way to bring up the best data for your specific needs. 

Across every module, BiQ’s filter feature will change based on what is important to your research. According to your optimization strategy, easily filter what you want to see in the Quick Search Bar within a single second. 

Rank Tracking

BiQ Closed Beta Launch Rank Tracking

(i) Accurate Rank Tracking from All Locations

BiQ’s rank tracking feature accurately checks positions for the location of your choice. Like everything else in this rank checker – these locations are – you guessed it – unlimited.

(ii) Rank Tracking Updates On Your Schedule

You’ll be given the option to select from intervals of Daily, Weekly, or Monthly rank checks for more cost-effective monitoring. 

Automating your ranking checks also means you don’t have to run them manually each time.

(iii) Focus On The Keyword Data You Care About

When you want to track your ranking for specific keywords, you can hone down your search criteria to get more accurate insights with the advanced filtering feature.

(iv) Ranking Change Notification

Whenever there’s a change in your ranking positions, you’ll see clear notification without having to spend time looking through rows of data.

(v) Quick Review Of All Created Profiles

For the sake of simplicity, all profiles created are composed into an easy to comprehend table with information in the most convenient and nicest way.

(vi) Tagging System To Organize Your Rank Tracking

Group your pages and keywords into different segments. Need a quick view of all your blog posts? BiQ’s tagging system allows you to tag them under a single tag so you can check their performance in a glance.

Collections

BiQ Closed Beta Launch Collections

(i) Neat Display Of “My Collections”

Not only will you have the ability to export your data in PDF and CSV, but you can also add them to a collection. The “My Collection” feature gives you a clear overview. 

All the data you wish to specifically track will be saved according to your modules so you can have quick access to them anytime. Give it a name and description for a clearer outlook and you’re good to go!

(All these, and we’re only in closed beta)

That my friends are obviously not everything…

What’s Next In Store For BiQ?

BiQ in the next few phases

We may have successfully released closed beta today but that’s not all! We’re only getting started because we have more awesome things in store for you!

We’re excited to announce an ambitious roadmap of more features. 5 other core modules are in the pipeline for the upcoming release. Just some final touches to make it a cut above – and we’re good to go! 

They include;

  • Link Intelligence,
  • Site Intelligence,
  • Markup Intelligence,
  • Team Management,
  • Community

Over the coming weeks, we’ll also be inviting our second, third, fourth, fifth batches… (there is no limit to when we’re stopping!)

Constructive Feedback Is Welcomed!

In the spirit to provide what our community truly needs, the team behind BiQ whole-heartedly accepts feedback to make the app more useful, and to hear your feature requests and requirements.

All features are in active development, which means your input directly shapes what we’re building next. You, and the entire SEO community, have the steering wheel in control.

Reach us on our email hello@biq.cloud or talk to us through live chat if you’re successfully invited to BiQ!

First-Timer & Eager To Join the Revolution?

If you’re wondering what’s in for you after joining this revolution, here’s what you can expect. As a member of the closed beta program, you’ll help shape BiQ by test-driving pre-release features and telling us what you think. 

The program is your opportunity to experience upcoming pipeline features before they are publicly available, and weigh in on how we can make them better to help you crush your goals you’ve set. 

So sign up today and get invited to gain early access to new features. Try all the features before anyone else and most importantly, join a community of marketers shaping the future of SEO.

Join BiQ's Closed Beta Launch CTA Button

Finally, Refer To Your Friends & Get The Word Out!

We’re excited about this new chapter and thrilled to finally share what we’ve been working on thus far. We look forward to your feedback and have many of you make the BiQ closed beta launch a massive one.

Best Regards,
Winnie

About Winnie
Winnie is a copywriter and digital marketer in the vast world of SEO and marketing. She's as curious as she can be; constantly hunting for answers to her questions, never saying no to new experiences. When she's not spending her time typing up a storm, she is at home keeping up with her never-ending movie marathon & self-improvement books.

A Compilation Of Best Free SEO Tools Marketing Experts Actually Use

There are literally hundreds of free SEO tools out there. So for today’s blog post, I thought it would be great to compile a list of free SEO tools marketing experts actually use. I decided to reach out to these respected marketing experts and ask them the tools they’d use to gain desirable results.

Now before I dive into the tools recommendations, here are the list of tools being mentioned:

  • LSIGraph
  • GDoc SEO Assistant
  • AnswerThePublic
  • Help A Reporter Out 
  • Ubersuggest
  • Google Analytics
  • Google Search Console
  • SEMRush
  • SEO Book Keyword Density Analyzer
  • WordPress
  • Structured Data Testing Tool
  • GTMetrix
  • Pingdom
  • Textmechanic Tools

Let’s get started!

1. Winnie Wong – Head of Content at LSIGraph

I’ve always believed this: To excel in SEO, you have to know the right tools that can help you achieve that. Better still if it’s free, right?

Now, over the years of developing and testing out SEO tools in the market, I’ve compiled some that I think can really serve all of us well. These two tools come hand-in-hand so feel free to go over them!

LSIGraph

Keyword research is one of the first things that everyone would come across when learning SEO. LSIGraph is designed to help you solve your keyword research problems that result in this tool being the best choice.

The main takeaway of this tool is that it is extremely easy to use and efficient when searching for LSI keywords related to your topic. With a database of over 30 million keywords, you’re sure to benefit from it. So, get those valuable keywords and sprinkle them in when writing in your content right away.

As a digital marketer, having a tool like this gives you access to the secret vault of valuable keywords that not only pleases your audience but search engines too. It is also a great tool to rank and bring in massive traffic to your site!

GDoc SEO Assistant

As SEO practitioners, we often face problems of ensuring your content is at its peak of being SEO-friendly. GDoc SEO Assistant is your saving grace. 

This plugin is an add-on to your Google Document where it can generate SEO suggestions and related keywords for content optimization. It is also a perfect addition for those of you who are online marketers, bloggers, and writers wanting to analyze and improve your content based on valid SEO standards. 

Also, since it gives instant feedback, I’d always use it to check on my content. Hurray to optimization done right on the spot where everything is done in a simple click!

* I think these tools are worthy of mention which I am grateful for their existence too:

2. Ryan Scollon – SEO & PPC Consultant at RyanScollon

AnswerThePublic

My favorite free SEO tool has to be AnswerThePublic.

It takes keyword research to the next level. Instead of getting a few keyword ideas from the other tools, this can generate hundreds of ideas for keywords and content that you could create, just by entering one single word or search term. It essentially pulls all of the auto-suggests from Google search covering questions, prepositions, comparisons, etc.

While I don’t use it so much for main keyword research, it is perfect for content marketing ideas and helps with creating negative keywords lists for PPC.

HARO

A close second for my favorite free SEO tool is HARO, also known as help a reporter out. 

It’s a great place for businesses to get involved in PR without the need for a PR agency or the need of publishing press releases. You simply get 3 emails a day that will often include around 70 different questions that journalists need expert inputs for. Once you find one that is a good fit for you, you simply send them an email with your input and a few other details and if successful, you could be featured on a site or magazine, etc.

This is a perfect opportunity to get your business mentioned in some very well known and authoritative publications and websites.

3. Viken Patel – Head of Marketing at eZee Technosys

SEO tools are important to grow your business to the next level. The right tools can make your life so much easier. While most marketing tools are paid and often expensive, I prefer using many free tools to perform a huge chunk of my marketing activities.

I use these tools because they provide me with a lot of insights that I can’t get if I try doing them manually.

Here are the top three tools that I use daily.

Ubersuggest

Ubersuggest is my favorite and is first on my list because I perform a lot of activities using this tool. It helps me a lot, especially when it comes to SEO such as finding blog topics, site audits and more. 

I mostly use it for researching keywords to target along with related keywords, optimization insights for a website, paid and SEO difficulties for all such keywords.

Google Analytics

Google Analytics is an all-in-one tracking tool that can track your visitors and give you great insights. I track channel-wise visitors, their behaviors and conversions using Google Analytics. Additionally, they offer a very good reporting service that can help you make the right decisions and improve your business.

Google Search Console

Google Search Console is one of the most powerful SEO tools there is. It can help you increase your website’s organic traffic. I use this tool to check the current web page position, CTR, clicks, and impressions. Based on that data, I determine the site’s performance and update content accordingly on the website to improve rankings and CTR.

There are many marketing tools that I use from time to time such as Canva, Semrush, Mailchimp, Yoast SEO plugin, webpagetest.org and more.

4. Rachel Baker – Head of Content at Kumo

SEMrush

As a content SEO practitioner, first and foremost, SEMrush is an invaluable tool for me. 

Not only does it provide the most helpful information about keywords your site is currently ranking for, but it is also a really comprehensive tool with lots of different reports all in one place. This means you can have a really productive content planning session without having to constantly flick between different tools. 

The Organic Search Positions report lets you identify pages for optimisation, while the Keyword Gap and Keyword Magic tool helps you find keyword opportunities to plan new content around.

SEO Book Keyword Density Analyzer

This is a really handy free tool for analysing keyword density either for an existing web page or for texts that you are writing. 

Although there is no set keyword density you should be aiming for, it’s helpful to get an overview of how much you’re using keywords in a text – showing if it’s not optimised enough or if you are at risk of keyword stuffing! 

It can also flag up any other keyword phrases you’ve been using that could cause cannibalisation issues.

Google Analytics

Google Analytics is the key tool for any digital marketer, but from an SEO and content point of view, I find the acquisition and content drilldown reports particularly useful. Seeing which pages have had the most organic traffic and pageviews lets you see what works and what doesn’t. You can then use this to plan more effective content in the future.

5. Marko Saric – MarkoSaric.com

WordPress

My favorite free tool is WordPress. I work in content marketing and WordPress is my preferred platform for publishing content. It makes it very simple to create beautiful and attractive content that grabs people’s attention. 

You don’t need to code or to know design or to have much technical experience in order to create posts that will be consumed and shared. And great looking content that is consumed and shared is a great way to get search engines to take notice and start sending traffic too. I have a guide on getting started with WordPress for those interested.

6. Alston AntonyDigital Agency Founder & Blogger at Clicktug.com

Google Search Console

This is an essential SEO tool in my arsenal because the data provided are directly from Google. There can be so many premium tools, but always remember those data is from the third party, and it can never match data accuracy from Search Console.

Structured Data Testing Tool

It is a simple tool, but it’s very powerful from the perspective of SEO. Search is changing from text to all sorts of crazy mediums, so we need to have the right markup to be visible on all search types. This tool allows us to test the written markup to see whether it’s valid or if it’s missing some properties.

GTMetrix & Pingdom

I know both of these are two different tools, but both serve the same purpose, and I will always use both of them. These will analyze the webpage and let you know speed test results for it. When it comes to SEO, fast-loading web pages is a requirement because slower pages will have a negative impact on your CTA.

Textmechanic Tools 

It is an online tool that allows pretty much any text manipulations. These are not direct SEO tools, but it’s a frequently used tool for my SEO work. I mostly use the keyword research process.

Which Tools Do You Use To Ensure Your SEO Success?

Of course, there are tons of other free SEO tools out there that might not have made in the list. What other SEO tools that you would recommend me to add in the list? Anything that you wish existed still isn’t out there yet? Share with me in the comments below!

On a side note:

Those of you keeping a close eye on BiQ should have known that BiQ has 60+ features waiting to be explored.

Head over to the designated page and see them for yourself today https://biq.cloud/closed-beta-invite/ 

About Allysa
Allysa is always eager to learn something new whenever she got some free time and that includes SEO and inbound marketing. She also has a passion for traveling and discovering the unknown.

14 Best Free Keyword Research Tools

When users are searching for information on the search engine, what they type in the search bar is called a “keyword” or a “keyphrase”.

People may key in different search terms and it may lead them all to the same search result. Being able to know their trends, competitiveness and, the volume of the different terms would be beneficial. 

I believe all of us, content writers, can agree on this. And what most of us do is determine the “right” keyword before working on the article.

Q: How can we find the “right” keywords?
A: By using keyword research tools.

In this article, I will be providing you with a list of free keyword research tools that you can start using today. 

This article will be divided into two parts; “Completely FREE” and “FREEmium”.

Let us begin with tools that are completely free.

Free Keyword Research Tools

1. Google Trends

Of course, the first one on this list had to be related to Google. Most of us are optimizing for Google after all. 

Google Trends is a website created by Google that shows users the popularity of search queries. It also allows users to compare the popularity of different queries over time. 

It is very easy to use as well. Simply type in a term or topic in the search bar. 

After the search, you’ll be able to see the trends, breakdown by subregion and, related queries. Not only that, Google Trends allows you to add a comparison, filter the results by regions, time, categories and the type of search (web/image/news/shopping/YouTube). 

Here is an example of a result produced by Google Trends:

This is an extremely useful tool if you want to see your keyword’s trend, whether there are more or lesser people are searching the keywords in the search engine. In other words, we can call it the demand for content. 

2. Google Search Console

The Google Search Console is a unique one compared to all other keyword tools you’ll see on this list.

While you use the rest of the keyword research tool to discover new keywords to target, the Google Search Console will let you know old keywords that you’re already performing. 

Here’s how you can find this section in Google Search Console:

Click on the ‘Main Menu’ button on the top left side, and then under ‘Performance”, click on ‘Search results’.

The keywords you see under ‘QUERIES’ are the keywords that lead people to your pages. You can then focus on them for your content and even create internal links to pages that are close to ranking high. 

3. Google

Another favorite of mine is the search engine itself. While it is not exactly a Google keyword tool, it does help a lot in keyword research. Let me show you the many ways it helps. 

i. Google Autocomplete

The bolded words you see in the image are called “Autocomplete”. The search engine predicts that they are relevant to what you’re looking for and also shows you what people have already searched for. 

In short, they are popular searches, search queries that have been searched by many before. 

So with this search prediction, you can see what people are really into and perhaps you can write about them.

ii. Related searches

Related searches are similar to autocomplete. It shows you the most popular keywords, keywords that are frequently searched.

They usually appear in the middle of the search result page or at the bottom. Here’s how it looks like:

With these, you get more ideas on keywords you can target. You can even explore and discover more related searches by clicking on them. 

4. Keyword Sh*tter

As the name implies, this tool gives you tons of keywords. Where do the suggestions come from? Well, they all come from Google Autocomplete, which are popular queries related to your search. 

It seems that the list can generate thousands of keywords. It has provided me 1,330 keywords in just 5 minutes. Had I not clicked ‘Stop Job’, it would continue running until tomorrow (maybe… for you to find out)

5. UberSuggest

UberSuggest is a free keyword tool that was acquired by Neil Patel in 2017. If you’re a marketer, chances are you know who he is. UberSuggest is also featured on his website’s homepage. 

It is simple to use. It has something that only some keyword research tools have, which is the option to key in a domain or a keyword. It allows you to search by country as well. 

Below is a result I’ve obtained from my search: 

The result provides you with the following keyword overview:

  • Seach Volume: The number of searches this particular keyword has during a month.
  • SEO Difficulty: Estimated competition in organic search. The higher the number, the more competitive.
  • Paid Difficulty: Estimated competition in paid search. The higher the number, the more competitive.
  • Cost Per Click: Average cost per click if you wanted to pay Google to be seen as an ad. If someone is paying a high CPC, the keyword is usually more valuable.
  • Volume Graph: Searches per month

Besides keyword overview, the result page also provides its users with keyword ideas with their respective keyword overview. Lastly, users get to see a list of webpages that have lots of social shares for the keywords entered. They are called content ideas.

6. Keywords Everywhere 

Update October 2019: Keywords Everywhere is now a paid tool.

Keywords Everywhere is a Chrome and Firefox Extension. However, to use the tool, you will need to sign up for an API Access. What you need to provide is your email address.

In the settings, you’ll be able to choose your preferred country, currency, metrics you want to see and supported website. 

As for data source, you can choose from Google Keyword Planner only or Google Keyword Planner + Clickstream data. 

Here is an example of its work: 

Whenever you enter a keyword in the search bar, it will show you data (Volume, CPC, Competition) for every suggestion without you clicking any of it. It is indeed very convenient and helpful. 

Here is how it looks if you clicked on any of it: 

For me, I think this has completely changed my search experience. I’m provided with data just by doing what I normally do, browsing. There is no extra effort needed. 

Keywords Everywhere also show data on websites like eBay, YouTube and other keyword research websites (UberSuggest, Soovle, Answer The Public). As of now, it only works for the English language. 

7. Soovle

Soovle is a keyword research website that gives you a list of top keywords from multiple platforms [shows up to 11 platforms on one page]. The platform includes search engines and e-commerce sites.

Pressing the right arrow key will move another search engine’s result to the bracket. Users can save suggestions they want by dragging to the ‘Saved Suggestions’ window. That way, users will not have to jot them down or forget them. Users can even download keywords they want in a CSV file. 

8. QuestionDB

QuestionDB is a unique one. Type in a keyword and it’ll give you questions that users are really asking online. Where do these questions come from? 

As of now, they’re all sourced from Reddit, an American social news aggregation, web content rating, and discussion website. I believe that the questions generated by this tool give content writers original ideas.

The above are keywords research tools that are completely free you can use today! Now, let’s go into freemiums! 

Freemium Keyword Tools 

9. BiQ’s Keyword Intelligence

Currently, we’re considered a freemium keyword research tool. We’re at our beta stage, where a few hundred people are trying out our tool for free. You can too and you’ll find out how in just a bit.

Our Keyword Intelligence module is very simple to use. All you need to do is just insert your target keyword and you’ll get lots of good information and data.

BiQ’s Keyword Intelligence has what other keyword tools have such as the metrics, languages and location filters, as well as the collection report. But…

Here’s what’s unique:

  • Long-tail and short-tail keyword filter
  • Keyword Intent Analysis
  • Popular Questions Your Customer Ask
  • Trending Topics & Keywords For Your Content
  • Reveal Your Competitor’s Keyword Profile
  • Content Ideas, Straight from the top SERP results

You must think that we’re costly, considering how much information we generate for you. But that just isn’t the truth. We created this suite for the purpose of giving cost control back to fellow users. Starting today, pay only for what you use, and don’t pay for what you don’t use.

Request early access to our beta on our homepage today!

10. LSIGraph

LSIGraph provides users with LSI Keywords. LSI Keywords as explained by them:
“LSI Keyword is a keyword that is semantically linked to the main keyword. In a nutshell, LSI keywords are keywords that we generally find related to the main keyword.

In SEO (search engine optimization) context, they are keywords that we should be using in our content to help search engines understand our content better.”

The free version will provide you with closely related keywords to your search term. You are only allowed to perform 3 searches a day with the free version. 

The following are things you’ll get if you decide to get the premium version:

  • Unlimited LSI Keywords
  • Unlimited Searches
  • 100,000+ Locations Support
  • Multi-Languages Support 
  • Bulk Keyword Analysis
  • Data of keywords (Search volume, CPC & Competition, Trend)
  • Semantic Analysis 
  • Project Management

I am subscribed to LSIGraph so I’ll be able to give you a look of the premium version on this one: 

The special thing about this keyword research tool is that they have LSV value. The LSV is a proprietary formula developed by LSIGraph.

It is a measurement of how valuable an LSI keyword is. Users should prioritize keywords with higher LSV for optimization. And on the right side, you’ll be able to refer to a list of websites that are popular for that keyword.

11. AnswerThePublic

AnswerThePublic has creative and cool web design.


Unique, huh? 

Well, the design is one thing and the functionality is another. 

For the free version, the tool allows you to enter your search queries in 15 languages. The languages include French and Russian. You’ll get 3 free searches a day. 


Upon typing in your search queries, you will be shown plenty of content ideas related to your keywords. They come in the form of questions, prepositions and alphabetical orders. The free version also allows you to download images of your result.

Here is an example in the form of questions:

So, if you like the results you’re getting and decide to go ‘PRO’, here’s what you’ll get for $99 per month.

  • Unlimited searches.
  • Compare data + see new suggestions
  • Language + Location-based results
  • High-res images
  • Priority customer support
  • Saved reports 
  • Unlimited team members
  • Hide unwanted sections
  • Hide individual suggestions. 

12. WordGraph

WordGraph is a pretty interesting tool that I’ve come across while researching the different keyword tools available. It is powered by its own proprietary algorithm, Word Vector Technology.

It is designed to help users outrank competitors by uncovering your competitors’ keywords.

The free version allows up to 3 searches a day while signing-up will give you unlimited search.

All you need to do is enter your target keyword and your page URL so you can compare it with the top 10 results of the keyword. Take a look at the result generated:

It shows you “other keywords” used by the top 10 results. These “other keywords” are separated in to high and low priority. It then gives you a score that indicates the number of “other keywords” you’re using already.

Below the score, you’ll see ‘LEARN HOW TO OPTIMIZE YOUR CONTENT WITH WORD GRAPH >>’. Clicking on it will show you 3 detailed steps.

Seems simple? It really is! The free version itself provides all the data already.

The premium version allows users to enjoy some features which include the ability to export data, track performance and create more projects.

13. KeywordTool

KeywordTool.io is a freemium keyword research tool that uses Google Autocomplete to generate hundreds of long-tail keywords. The free version provides users with related keywords, related questions, and prepositions. 

As for the data of the long-tail keywords generated, they provide search volume, trend, CPC and competition. However, they are very limited. At times, they provide data for one keyword, at times four keywords. 

For its “Pro” version, you’ll get twice as many keywords compared to the free version of the Keyword Tool, 100% accurate search engine volume data, and Google search volume that can be localized to 192 countries, 47,035 individual locations and 46 languages. It also allows you to find keywords competitors are targeting.

Two very special and helpful features I noticed in this tool is it allows users to filter results by keywords they want. Another feature is the ability to remove keywords users do not want on their list. 

14. Moz Keyword Explorer 

To use the free version of Moz Keyword Explorer, you will need to sign up for an account. A free Moz account will allow up to 10 free queries per month. It is relatively lower compared to other tools.

So, here’s what it looks like after entering your search:

As compared to other keyword research tools, here are some differences:
1. Organic CTR: It calculates what percent of searchers are likely to click on the organic, web results.

2. Priority: Aggregation of metrics to determine which keywords to target first.

3. SERP Analysis: Some tools do have SERP Analysis, but the analysis provided by Moz is accompanied by Domain Authority and Page Authority score.

To use other features that are locked, you will need to get Moz Pro, which is their all-in-one suite of SEO tools. 

Conclusion

I hope you enjoyed this list of free and freemium keyword research tools you can start using today. Both free and freemium tools here work well. For the freemium tools, they do have limited features. 

Let this be the article that allows you to compare both free and freemium tools as well as the features each of them has.

I will be updating this list from time to time. Are there any free or freemium tools you think I should add to this list? Let me know your thoughts down in the comment section below!

About Howard
Howard is a student of life, constantly learning and progressing. He has always been interested in business studies and fascinated by the capabilities of Marketing in transforming the whole business game.