COVID-19 – BiQ

8 Best Work From Home Tools That Helped Me Through COVID-19

As we all know, it is due to the pandemic that all of us are forced to rely heavily on remote working tools. So I figured it would be a good opportunity to share with all of you a range of collective technologies that I live by during this period of time. 

With the list of tools I am about to show you, it’s a use case and how you are able to get them, I hope you’ll maximize your productivity and engagement as we all go through this unprecedented time.

First, allow me to share with you a list work from home protocols you’ll need to get you through the WFH period:

  • An organized workspace
  • A computer
  • A good internet connection
  • Video conferencing and chat apps
  • Earphones or a headset
  • A self-motivated, productive mindset

Are you equipped with all of the above? Great!

Then, I’ll be breaking down the tools into categories that are easier to understand.

SEO & Email Marketing

1. BiQ

Work from home tool BiQ

One of the SEO tools that I currently use is BiQ. What I love about this upcoming revolutionary SEO tool is you no longer have to pay for an entire suite for features you may not need. 

It’s groundbreaking because marketers are usually forced to pay a lump sum for a set or a package of SEO tools. But this is not the case for BiQ. This SEO suite is very much different from the rest of the tools out there because it allows you to pay only for the features you use.  

Say if you are using just the keyword and content analysis, you’re only required to pay for those features and not other features you’re not interested in! To say that it’s the world’s first SEO suite that lets you control the price is an understatement.

The price flexibility is certainly a plus point to many of us marketers out there, especially in times of crisis where paying a few hundred dollars a month hurts the wallet.

Now let’s talk about how this powerful SEO tool can help you to maximize your work productivity while working from home. 

There are 4 main features in BiQ. They consist of keyword intelligence, content intelligence, rank intelligence, and rank tracking. 

The first feature: Keyword Intelligence.

This feature drills the importance of targeting the right keywords or phrases based on the searcher’s intent for your SEO strategy.

If we look at the keyword intelligence dashboard, there are 4 main tabs to help you in doing your keyword research. These are related keywords, content ideas, popular questions, and trending searches. 

Each tab is packed with the analysis of the keyword that gives you vital information about the keywords you want to target, allowing you to make informed decisions. 

Next, Content Intelligence.

This module ensures consistency in brand, message, and style across all types of content is achieved. 

Every approach found here helps you make further improvements that’ll deliver incredibly powerful content at scale. What I love the most about this module is – you can get your content graded into either one of the 8 categories with sentiment analysis almost immediately! 

The third feature is Rank Intelligence

This module gives you the ability to scale insights and discover ranking opportunities you don’t even know. 

You’ll also be able to identify featured snippet opportunities of your website while also hijacking your competitor’s position zero.

And the last feature is Rank Tracking. 

Tracking your keyword ranking is the best method to find out whether the strategies that you’ve done so far are working or not.

You may use BiQ to discover any keywords ranking for your website and add them to the Rank Tracking module. You can also see their last ranking positions and the performance change over time. 

Other than these 4 main modules, they are coming out with other modules soon such as markup intelligence, and site intelligence

You may check out their website biq.cloud to request for the beta access today. 

2. Google Analytics

Work from home tool Google Analytics

Like everything else during this crisis, data and analytics for businesses will also be directly impacted by COVID-19. Instead of completely ignoring your website and giving up before trying, you need to be playing a long game of ‘showing up’ online. 

Because if you don’t do so, how would you know what are the steps you should be taking to maintain your business on the right track?

This is the very time you should be reviewing your Google Analytics to:

i) Find out what terms people are using to find you,

ii) Identify what pieces of content they are most interested in right now, 

iii) Review how devices (desktop/mobile) perform, 

iv) Look how traffic sources perform or investigate what pages people are seeing the most/least

v) Keep an eye for opportunities

vi) Meet buying trends

vii) Audit your existing message so you don’t appear tone-deaf to what is happening now

Through Google Analytics, there are a number of useful reports you can pull, including looking deeper into:

  • Landing Page behavior – What your users are doing on a specific page of your website, bounce rate, conversions, and more.
  • Traffic Acquisition – Learn more about where your web traffic is coming from at a high level.
  • Conversions report – One of the most important reports might be this one. If making conversions to leads is one of your goals (and we’re guessing it is), this report can give you a little more information about how many conversions your website is seeing.

With the right reports in Google Analytics, you will be able to see what parts of your website are doing well and which could use some improvement.

3. Aweber

Work from home tool Aweber

As the impact of the Coronavirus continues to vibrate across the globe, businesses are required to shift their marketing efforts in the face of this new normal. And because email marketing is one of the lowest cost, highest ROI digital channels, everyone is likely leaning heavily on email programs to stay connected with their users.

As for me, I am currently using Aweber. It is a simple but powerful email marketing software that helps me to build my email lists, send beautiful emails, and make sure I’m ever-connected with my users even during tough times. Well besides myself, our organization is a huge advocate of Aweber. 

The platform is pretty straightforward and easy to understand. When a lead subscribes to your email list, you have the complete control on when and what update you want your subscribers to be receiving. 

Unlike social media platforms like Facebook, we don’t really have control over what we want them to see.  With news updates happening every second, it’s doubtful if the messages you want to be delivered are able to reach every single one of your audience. 

Whereas you’re guaranteed to have your email delivered to their inbox.

If you are just starting out on a website, I highly recommend using Aweber as one of your best work from home tools because they are cheap and are the best work from home tools for marketers like yourself. Here are some of the main features that made me a loyal fan of Aweber:

  1. Automatic follow up emails – as soon as someone signs up, Aweber automatically shoots a welcome email without having to do it manually
  2. Analytics & list management – easily measures email performance like open rates, email engagements and click-throughs
  3. HTML templates and editors – creating the perfect email is just 5 minutes away!
  4. Manage subscribers – quickly search, manage and segment your subscribers
  5. Split test emails – may your best email win! 

Hopefully, you’re keeping in touch with your subscribers throughout this period with Aweber—just don’t go overboard with promotional activities. 

Communication + Video Conferencing

4. Slack

Work from home tool Slack

Slack is a messaging remote work tool that revolutionized office communication. Due to the pandemic, by March 25, some 12.5 million people were using Slack simultaneously, up from 10.5 million in just 6 days.

Being one of the world’s most popular messaging platforms in office, I too have been using this Slack since the start of my career. The beauty of Slack in a crisis is that the platform becomes its own network. 

Essentially, it:

  1. Is a single workspace for the whole team (allows sharing of ideas, documents for marketers, codes for developers, images & videos for designers)
  2. Has channels for topic-centered discussions
  3. Allows unlimited audio, video calls, and webinar! 
  4. Enables file sharing and search
  5. Integrates well with external apps (Google Drive)
  6. Interactive (emojis and reactions) and easy to use (even if you haven’t used it before, it takes literally 0 explanation for 98% of the people)
  7. Accessible anywhere (mobile & desktop)

With Slack, a team reduces internal email (those that are super short and seem to waste time) while keeping everyone on the same page. Imagine having to communicate through emails and having to track back to a conversation that has taken place months ago.

Want to set up a room of people to share knowledge? You can, for free.
Set up a #studybase channel for your team perhaps?

Trying to organize your content team? Also free when you try to set up an #everything_content channel.

Now Slack might work for your team’s work style, and it might not. As for me, it has definitely served me well. Definitely the best work from home tool that’s worth checking out!

Task Collaboration Tools

5. GSuite 

Work from home tool GSuite

Many of us were caught off guard by the sudden need to have the majority of people to work from home. Fortunately for me, as an avid user of Google products, there was zero trouble when I had to work from home the very next day because everything is cloud-based!

Google Suite has the secure, reliable tools I need to continue productivity – remotely.

All you have to do is set up a Google account and you’re ready to use the GSuite tools! 

The strongest points of the GSuite are:

  • Google Drive is a central place to keep files
  • Gmail as a free email service
  • Google Calendar to schedule meetings
  • Google Docs to write documents
  • Google Sheets to create Excel spreadsheets
  • Google Slides to create PowerPoint presentations
  • Google Hangouts to hold effective video meetings 

*Note: Google’s CEO Sundar Pichai announced free access for businesses and schools impacted by the COVID-19 to their advanced Hangouts Meet-video conference which ordinarily would cost an additional $25

Having files accessible anywhere, on any device is one of the biggest reasons I’ve remained a loyal subscriber not only for work but personally too. Also just because I’m working remotely and not under the same roof as my teammate, it doesn’t mean I can’t continue to collaborate on important tasks and documents. Better still, in real-time!

Now, my company advocates for GSuite, but if you’re a Microsoft-leaning team, you might gravitate towards Microsoft Office Online. Whichever works!

6. ClickUp 

Work from home tool ClickUp

Project management is becoming a need during this tough time which sees why more people are flocking to sign up for project management software. Such tools help teams and managers become more productive by letting them do their tasks with ease. 

Now this next task collaboration, work from home tool is definitely worth your attention. (It’s used by startups and giants like Nike and Google!)

ClickUp is a cloud-based collaboration and project management tool suitable for businesses of all sizes and industries. The platform allows people to do their individual tasks, but at the same time, they can manage projects. 

Don’t worry about having noise all over because there is only smooth communication between teams. I cannot recommend enough that this is a wonderful task management tool and one of my favorites out there.

Reasons why it is a good remote working tool:

  1. You’re getting the best of both worlds: project management and task management tools
  2. Edit docs in real-time 
  3. Box view that allows you to check whos working on what in one place (there’s also list and board views)
  4. Easily assign tasks to a remote team and check statuses
  5. Setting priorities that allow users to see the things they need to accomplish first
  6. Assigned comments generate a clear notification to a specific teammate

*Bonus: You’ll also be able to chat with your teammates from the comfort of your home!

Whether your platform lacks key features, a sense of structure, or customization, you’re set to run into some serious barriers managing projects for your team. 

And the optimal solution is bringing the necessary tools, hierarchy, and flexibility all onto one platform – ClickUp!

Visual-Related Tools

7. Canva

Work from home tool Canva

Canva is an online collaborative platform dedicated to people who aren’t graphic designers (like me) and don’t have funds to hire one for your various needs.

With Canva, marketers, bloggers, business owners, and individuals can create professional-quality designs quickly and easily. The platform promotes remote collaboration that features a variety of design and drag-and-drop tools, including millions of images, photo filters, free icons and shapes, and hundreds of fonts. 

Canva is:

(i) Simple to use and very user friendly. (From Facebook Covers to Instagram posts, brochures, infographics, logos and etc – you can design anything and the end result will look great!)

(ii) Empowering users (by having a knowledge blog where beginners and professionals read for design tips and inspiration) 

I’m a big fan of this tool because it’s been a lifesaver when I use it to help with the creation of image-based content for my blog and social media channels like:

Design sample done from Canva

I’ve gone through the many phases of Canva, from the tool not having a video editing tool to one that allows for easy editing, and they recently provide moving stickers too! 

Now everyone can design!

8. Wibbitz

Work from home tool Wibbitz

With the widespread quarantines and lockdowns, it’s more a blessing than ever that current tech lets us remain connected to one another. Businesses are under pressure right now and are forced to pivot their strategies quickly or risk serious financial complications.

Besides email marketing, video content is another great way to engage with your audience. With people stuck at home self-isolating, video content platforms have seen a spike in users and downloads as more people try to get their videos to go as viral as COVID-19. 

We asked you for your best tips for working from home

Because of coronavirus many more of us will be working from home, so how do you stay productive?🔎 Learn more about how to work from home effectively: https://buff.ly/38QJA4m

Posted by World Economic Forum on Friday, March 13, 2020
With over 300,000 views, this clearly shows the power of video content which should be part of your strategy too!

Now, having a video content creation tool like Wibbitz ensures that content projects are still being worked on. It can be used by brands and agencies looking to quickly and easily tell beautiful stories through video. Better still, no professional video editing experience is needed! (Even a 7-year-old can do it!)

I dare say Wibbitz is the quickest and easiest online video editor for every team working from home!

Now, Wibbitz has enhanced its product with features and  capabilities such as:

  • Variety of font options
  • Text highlighting and outlining
  • Background color and box styling
  • New options for on-screen alignment
  • Ready-made video templates
  • Drag and drop templates
  • Edit and produce videos on your own in minutes
  • World-class media library

It’s no wonder that I have been a frequent user of Wibbitz for quite some time now. Over the past few months, I have created over 100 videos and the latest one related to COVID-19 being: SEO & COVID-19: Facts & Myths To Combat Marketing During Crisis and Content Ideas Amidst COVID-19’s Social Distancing Period. These two blogs are meant to inform my readers about the SEO and content marketing implications of this crisis. (Do give it a read if you have yet to)

In case you missed them here they are:

YES, YOU CAN STILL WORK WITH THESE REMOTE WORKING TOOLS

I know. Working in a coronavirus world isn’t easy. But hey, you’ve got this and we’re all going to pull through this together.

With the above tools, it’s easy to keep in touch and ensure that everyone is completing their regular tasks. You may even find that your team enjoys working remotely and make it a permanent policy, or continue using these tools when you things are back to normal.

So I hope these wonderful work from home productivity tools that helped me through COVID-19 are there to help you too!  

If there are still other remote working tools that you think should be included in this article, just drop me a comment and I’ll consider adding them in. Stay safe and stay connected!

About Winnie
Winnie is a copywriter and digital marketer in the vast world of SEO and marketing. She's as curious as she can be; constantly hunting for answers to her questions, never saying no to new experiences. When she's not spending her time typing up a storm, she is at home keeping up with her never-ending movie marathon & self-improvement books.

SEO & COVID-19: Facts & Myths To Combat Marketing During Crisis

Before I begin talking about SEO & COVID-19, I hope you and your dearest ones are safe and sound.

From practicing social distancing to washing our hands (till your skin dries), and praying to God that you do not fall sick, we’re in the middle of an outbreak that none of us expected.

The COVID-19 pandemic, as we see, has impacted every industry and business in some form – ranging from complete shutdowns to massive increases in buying for some sectors. 

It is the single most important topic in the minds of everyone. It remains the subject of regular updates from health officials. And yet, despite the abundance of scientific facts and guidance surrounding this deadly disease, misinformation abounds as confusion persists. 

Time for a reality check. Now I won’t be debunking the general COVID-19 myths as I’m no doctor (I’ll leave it to the experts), nor the general SEO myths as you’ve always read. I’ll be incorporating SEO & COVID-19 and exploring some of the facts and myths to combat marketing during a crisis, once and for all.

Google Search Trends for the keyword SEO
An increase in search for the keyword SEO in the United States alone.

As it’s pretty obvious in the image above, savvy marketers are already making shifts in their strategies and investing more SEO. According to Google Trends, the search term “SEO” and related terms have seen a spike in interest since lockdown is imposed worldwide. 

So how are SEO and online marketing going to adapt over the coming months (if not years) and what can you, as a business owner, do to protect and boost your image when fear and uncertainty are at an all-time high?

We’ll get to the bottom of it in this article.

I’m sure you’re seeing coronavirus updates every breathing minute today so here’s another one. In my previous blog, I talked about “Content Ideas Amidst COVID-19 Social Distancing Period” as an effort to stay at the forefront of Google Trends. 

And today, I’m back to debunk some myths and clarify some facts about SEO and marketing during a crisis. Let’s see what you should be trusting or doing, and what are things that should be avoided at all costs.

SEO & COVID-19 MYTHS


This article is written to tell you how crucial it is to deal with accurate information. Times of crisis can be confusing and frightening, resulting in an amplification of speculation, and conspiracy theories. Communicators must ensure that they are dealing with facts and not fiction, real information and not a rumor.

MYTH 1. Stop SEO efforts to cut budgets 

“ Please stop the campaign ”
“ We are shutting down for now ”
“ Stop SEO efforts to cut budgets ”

Sounds familiar? I’m sure you’ve seen this phrase spiraling since lives have been flipped since the start of the year 2020.

When a crisis or recession hits, the knee-jerk reaction is to cut budgets, lay off workers, focusing on preventing further decreases and going back to basics.

Oftentimes, marketing is one of the first areas to see massive reductions. Since marketers don’t see the effect take on immediately, they choose to ignore it. Little do they know that SEO is a cost-efficient investment during COVID-19. SEO is a slow burn technique and the payoff begins to show after a few months, not a few weeks.

Do you think it’s possible that you’re the only business considering cutting your SEO budget? Absolutely not. Right now, your competitors are contemplating the same cuts and trying to make the same decisions.

As your competitors slice SEO budgets, their share of voice in search engine results will begin to drop from lack of maintenance (SEO efforts). Their rankings will hold for a few weeks and then start to slip as Google’s algorithms begin to recognize that there’s nothing new happening on their site. In return, you’ll be getting all the traffic, rank and visibility if done well!

The coveted page one search results suddenly become a little more attainable to sites who choose to stay in the game and remain committed to SEO. Even in a tough economy, people are still purchasing and searching frantically. 

This is a time when many companies make rash decisions, but this is also a time where some managers and C-suite employees can make bold ones. Choose to stand on the wiser side.

MYTH 2. Halt All Advertisings, No One Buys Anyways

“The best marketing helps people first, and earns their business as a result.”

If your business is in a hard-hit sector (I’m sorry to hear that), or one that has no relevance at all to the current situation, it’s still a good time to do some clever, relevant brand-building.

There isn’t a single person on the planet right now who isn’t affected by COVID-19 in some fashion. At BiQ, we understand how you’re feeling. You’re scared about the future of your business and concerned about the health of your family, employees, customers, friends, and neighbors. We are, too.

And now we wonder, should we be stopping our advertising efforts during the coronavirus crisis? The truth. Now is probably one of the best times to use digital marketing to grow your business.

By continuing advertising:

  1. Your audience is reassured by your presence; and
  2. You’re projecting confidence, a positive outlook and that you’re still planning to serve your audience at full force once things get back to normal

What makes this global pandemic far different from any other world crisis is that our society is incredibly technologically connected. We are still able to shop online, video chat with family members, work remotely, and more.

It may sound a bit ridiculous at a time like this, but your customers genuinely want to see your content during the quarantine. Just look at the response towards BiQ below:

BiQ Hub Community updates with heated response

They want your Facebook messages keeping them updated and ads promoting your latest products. They want your YouTube videos so they can learn how your service can help them live better lives. They want to read and consume the content, potentially your content, whenever and wherever they want.


There are numerous thoughtful, smart brands that recognize that marketing doesn’t mean exploitation. When it’s done right, marketing is about recognizing and serving a real need.

MYTH 3. It’s Alright To Stick With An Old Strategy.

Which you’ll regret in the coming months….

Change is permanent. Even during a pandemic, the Google algorithm is prone to change at any time of the day. Just look at it, the pandemic, and news about it changes rapidly. 

For SEO practitioners who keep a keen eye on search trends during a time like this, there is a lot to learn. Despite the disruption COVID-19 might cause, people will reinvent themselves. They may start to have more interest in certain things that they did not.

A research that shows shopping are rapidly moving online due to covid-19 pandemic
Everyone and everything is moving online! Have you?

Think of it, right now an item like toilet paper is being searched for like never before. Maybe it will become a trend even after the pandemic. Will you still be sticking by something that isn’t generating any interest? Most probably not.

For one, your customers’ mindset (like yours and mine) is probably different than it was just a few weeks ago; the speed at which you are having to make website changes has likely gone up, too. 

Learning and studying things prepares an SEO practitioner for the changes that will come. It’s obvious that things will change after the world has gone through this and it pays to adapt your strategies with what is truly needed.

MYTH 4. COVID-19 will be over next month (so I’ll just wait)

In weeks to come, and little-by-little every month thereafter, online life will become the norm for a larger percentage of the world’s population than ever before. 

For many businesses, the future is uncertain. The world is dipping into a recession so cuts will have to be made and picking yourself up after that will not be easy. 

No one knows when this will end which is why no one should be taking any chances. 

Tens of millions of people who work in sectors that rely on foot traffic will be doing work or seeking work online. Hundreds of millions more will be fulfilled not just basic needs, but non-essentials online as well. That revolution is already creating a lot of disruption, but it’s going to create a lot of opportunities too.

It makes sense to invest in a long term marketing strategy that will provide a way out after the pandemic. SEO is characteristically a long term strategy. What you do today will bear fruits much later in the future. 

A study that shows recessions favoring the prepared
A study from Bain’s Beyond the Downturn: Recession Strategies to Take the Lead

The article particularly mentioned that companies that moved deliberately to capture opportunities before the recession are ranked among the eventual winners. While they focused intensively on cost transformation, they also looked beyond cost.

Since the pandemic has no expiry date, it makes sense to put more effort into a long term strategy so that once the disease has crawled back to wherever it came from you are ready to receive customers.

Doing SEO now means planting a healthy seed for the future.

MYTH 5. Ignore Data & Analytics

It is not business as usual right now. Here we are, sitting in our makeshift offices wondering when will life return to normal. But like everything else, data and analytics for businesses will be directly impacted by COVID-19.

It is almost certain that current events will have affected your website traffic in some way or another, and it is important these events are clearly noted against your analytics data. Instead of completely ignoring your website and giving up before trying, you need to be playing a long game of ‘showing up’ online. 

Google Analytics overview to show the importance of data and analytics for SEO & COVID-19
How would you know what steps should you be taking without important data such as these?

This is the very time you should be reviewing your Google Analytics and Google Search Console data. Find out what terms people are using to find you, what pieces of content they are most interested in right now, review how devices (desktop/mobile) perform, look how traffic sources perform or investigate what pages people are seeing the most/least.

Your traffic may still be active… despite what your emails or lead form may tell you. 

Well, people still have problems that need to be solved. Many of them may not be spending money right now, but their needs haven’t gone away. They’re still in research mode, trying to figure out their new normal.

An example of Rank Tracking that gives accurate insights and reporting

Knowing what they want through thorough research and valid data is the way to keep your customers at this point in time. The best way to do so? BiQ’s Rank Tracking module that shows you accurate insights and reporting.

“Get insights, fix things, repeat”.

SEO & COVID-19 FACTS

Now that you’ve got the myths out of your head, let’s move on with true facts.

FACT 1. SEO is the primary focus for marketers during a crisis

During the mandatory lockdown of many areas, there are close to no one lingering outside, which ultimately means fewer people driving past billboards. The total number of potential eyes that are typically projected from these offline marketing is changing dramatically during these unusual times. 

With that said, the rankings on search engines for businesses have become more crucial as this method of researching businesses becomes more widely used. Just look at where marketers are willing to invest in adapting the latest marketing strategies.

34% of marketers are willing to invest in SEO & COVID-19
Source: Impactbnd

Clearly, if you:

(i) Stop optimizing your local presence – means losing visibility for “near me” searches and leaning back into the old untrackable, unreliable means of being found.

(ii) Ignore technical site issues – you may not even know about the technical issues that could be preventing your site from ranking well.

(iii) Stop updating with fresh content – you run the risk of losing rankings for target keywords, de-incentivizing people from visiting your website, decreasing your opportunity to score quality links and missing out on new audiences

(iv) Quit revamping outdated pages on your site – you’ll be irrelevant to Google and your users and off you go down the ranks!

(v) Stop building new pages – you’ll lose out on the opportunity to stay on top of your competitors in the SERPs

When you stop SEO, you are pausing one thing but many things at once.

Remember, people are spending a lot of time on the Internet these days, so it may be time to focus more on running the business online and what better way to get attention than to put energy into SEO strategies. People probably have more time to read and respond to emails, some may be trying to learn more about a particular product or service.

FACT 2. SEO requires consistency

Frequency and repetition are still important, no matter what climate the world may be in. 

In the world of SEO, you should always be thinking long-term. Because SEO takes several months before optimization reaches its peak. Campaigns require continued maintenance and monitoring in order to see success. 

Many businesses are fearful of how to respond or that their response will only add noise. Again, while this fear may be natural, avoiding consistent beneficial actions towards your site is a surefire way to drive Google and people away. If necessary, speak out on a daily basis so customers know that you can be counted on during a trying time and that Google thinks you’re relevant!

Graph shows that doing SEO takes a long time
The screenshot above shows the impact of certain changes in the industry and 2 years of continuous work on a site.


Now, if you already are working on an SEO campaign, taking your foot off the gas now can hurt too. Very quickly, keywords you’re ranking for will start dropping when you stop working on SEO. In 6 months or more, your keywords could be off the first page of search results entirely.

If inconsistency happens too drastically during periods of unrest, nurturing growth once markets stabilize will then be a difficult task. 

But if efforts like SEO continue during times where users and businesses are searching for consistency, you’ll experience exponentially more growth by the time the most urgent concerns have been curbed.

So, please continue optimizing your websites and work on SEO, okay?

FACT 3. Revisit Your SEO Strategy

For businesses to best position themselves through this time of uncertainty, it is worth re-visiting their 2020 SEO strategies and roadmaps to understand the role of SEO in this rapidly changing environment.

Take the golden opportunity to revisit your current content marketing and keyword strategy. Leverage keyword research tools for topics that provide insight into the specific information they are seeking. Why should you be doing this you ask?

This is because keywords targeted yesterday may not be the most relevant today, as search volume and term trends could be fluctuating. Or perhaps, your users’ needs are changing due to and you should be adapting to fit their needs.

Even Google has dedicated a page tracking real-time #COVID-19 data. So why shouldn’t you revisit your strategy to see what works?

Perhaps you run a law firm and you’re considering having client meetings via Skype or implementing more electronic documents. If you’re in the fitness industry, you can offer online classes to keep your client base.

In a time of uncertainty and quarantine, clients and customers are likely to be more receptive to changing the norms because old practices simply cannot happen. So this is your chance to revisit your strategies and make things right.

PS: This is also a good time to re-optimize your content, revamp your website with a new layout, or launch a new site altogether! (Since many people are online and at home)

But for people to learn about your new services, SEO is the best way to push your strategies through. Creating new pages of content, updating SEO features and choosing the keywords correlating with your new services are all critical to a successful launch. 

FACT 4. Focus On Online Activities and Engagements

As it’s pretty obvious, any person-to-person and bricks-and-mortar businesses are severely restricted worldwide. Businesses who heavily depend on it previously should redeploy their sales efforts to new channels. 

Let’s say you run a cosmetics company. Without a doubt, you will be forced to close most of your stores during the crisis, especially in the severely affected regions. Here are what some changes in your strategies can help minimize the company’s losses:

  • Re-deploy all your in-store beauty advisors as social media influencers 
  • Leverage on tools like Facebook, Instagram or TikTok as a social media marketing platform

What are these acts showing? Regular communication!

Due to COVID-19 pandemic, BiQ team uses word of encouragement together with teaching SEO & COVID-19
A sense of reassurance with all these encouraging messages from BiQ that users are receiving!

Customers today want a relationship with the companies with whom they do business and to go beyond the transaction to a more engaging, human place. If you do not already have a regular cadence of communication with your customers, now is the time to build one.

Moving your brand even more online will keep you connected to your customers and enable a unified customer experience. Three key areas to focus on: your story, website, and data. 

Simply by steering the course of your ship, and responding to your users’ needs, you might be able to enjoy growth relative to the previous years! Right now, focusing on the future and what you can do to prepare for recovery matters. Rather than sit on the sideline and wonder what happened, take a proactive approach.

Keep going!

FACT 5. Be Positive & Kind

When times are good you often use words like” we understand, we care, valued customer” and so on. When a pandemic strikes, you stand should remain the same as this is the time to really walk that talk. 

Keep the excessive ‘hard sell’ away. 

Be empathetic, everyone is going through a hard time due to this unprecedented pandemic. Focus on strengthening your relationship with your customers but for reasons that are genuine and thoughtful, ask how they are doing, exchange life stories of caution, reassure that we’ll get through this together and triumph.

COVID-19 marketing survival guide from team BiQ. They advocate SEO & COVID-19 throughout this period.
A value-based email sent from the BiQ team to encourage our users to pull-through together and that we’re here to help.

Instead of pestering users with purchasing BiQ SEO Suite, we chose to send emails of assurance every now and then and will always be there for them. 

These are people who receive your newsletters, comment in discussion forums and some are even advocates for your business. Is this the time to shove products down their throats? Certainly not! It’s time to be an understanding friend. 

Show how your brand can help and provide value in times of distress. If what you do supports or enhances people’s lives while quarantined, tell that brand story.


You don’t have to strip your brand of emotion. For example, offering your well wishes or using imagery of people smiling isn’t, in itself, offensive. In fact, it can be refreshing for people to recall normal life, and to be hopeful for the quarantine’s end.

As long as you keep the focus on helping people (and not patting yourself on the back), your marketing doesn’t have to stop.

Take action now, but act with compassion.

COVID-19 will End.


BONUS:

I’ll save the last and most important fact: Be Safe – None of the above can be achieved if you don’t keep yourself safe and healthy. Please keep striving on, you’ll want to get through this and see the sunrise beautifully again.

I just want everyone to be safe Hoping the Facts & Myths To Combat Marketing During A Crisis blog can help.

In the wake of the COVID-19 crisis, getting your content to the top of a Google SERP will be more important than ever. Given the uncertainty, SEO is our best option for responding to ongoing COVID-19-related business interruptions with speed and agility. 

One final recap, what’s the best way to protect your brand reputation – now and in the future?

  • Continue creating SEO-focused content on topics that are relevant to your audience
  • Keep your site, content and messaging up to date and relevant
  • Audit your current campaigns to be mindful of your messaging
  • Understand, anticipate, and go above and beyond to fulfill customer needs
  • Activate purpose-led marketing messages and focus on helping customers
  • Be agile with your marketing and advertising spend

Perpetuating myths will only make matters worse and lead to unnecessary worry for your businesses.  I hope this blog about SEO & COVID-19 gives you a boost in knowing how you should be handling your business moving on. This is a time for all of us to educate ourselves through credible sources while trying to remain healthy and calm.

Stay safe. Stay at home. Together, we’ll get through this. 
This too shall pass.

About Winnie
Winnie is a copywriter and digital marketer in the vast world of SEO and marketing. She's as curious as she can be; constantly hunting for answers to her questions, never saying no to new experiences. When she's not spending her time typing up a storm, she is at home keeping up with her never-ending movie marathon & self-improvement books.

Content Ideas Amidst COVID-19’s Social Distancing Period

Hello everyone,

The world is changing as we speak. 

  • Working from home during the COVID-19 crisis is changing our approach to marketing and content ideas
  • Experts believe the innovations marketers use during the outbreak may lead to lasting change, with technology playing an even bigger role in the future
  • COVID-19 related disruption can give marketers time to rethink their strategies


Practically the entire world has not gone through an era where we have to stay home to save lives. We are in the midst of a profound social and economic transformation that has been catalyzed by advances in automation, artificial intelligence (AI) and big data.

No one knows when will this end and as business owners, you’re likely to be affected by this pandemic. But let’s take a moment and count our blessings as we acknowledge how lucky the majority of us, reading this today, are working digitally. 

Many of you are finding yourselves wondering if your current strategy needs adjusting based on current events unfolding. Yes, you should pivot your effort to where is right and serve the readers what they want to know.

For instance, now is the time where you should be writing something that is newsworthy or relatable. Because doing so will warrant an increase in viewership and ranks on search engines. 

So I took some time off and did some research using Google Trends to have an idea of what are the keywords that are gaining traction during the crisis. Here’s a glimpse of what I managed to get:

COVID-19 Google Trends Search Term

COVID-19 Google Trends

As the tool suggests, we see a huge spike in the months of January to March of the term “COVID-19”, since the deadly virus first emerged to the world.

My job today is to share with all of you some content ideas that you can read or write about amidst COVID-19’s social distancing period. I’ll be looking into several other potential categories as you read on. I hope they can help you produce high-quality content for blogs in the weeks or months to come. 

Content Ideas Amidst COVID-19

1. Travel and Tourism

Around the world, I believe many if not all industries have been badly affected by the COVID-19 pandemic. Some even bear the impact of the downturn much more than others which sees the travel industry being hit the hardest. 

With travel restrictions implemented in nearly every country, it’s inevitable the travel, tourism and hospitality industry will suffer tremendously. But there are still some key opportunities that you can hop on:

  • When can I travel again


Here comes the million-dollar question: When Can I Travel Again? But the answer to this may be as hard as finding a vaccine. 

The pandemic has forced most of the world’s governments into total lockdown, refusing flights into their countries after the virus threatens to spread even further. Travel restrictions likely won’t lift until there is a clear sign the pandemic has died down.

The results of the search term can be seen as increasing:

COVID-19 Google Trends When can i travel again
  • Travel insurance COVID-19

The global pandemic has made people questioning their travel plans and if their travel insurance covers COVID-19. Perhaps people want to make sure if they’re covered if they get sick when they travel or maybe those who canceled their travel plans want to see what their insurance covers.

I won’t be discussing with you if you should continue your travel plans in the coming months, but as we’ve all been warned, it’s best to avoid traveling until the officials declare it safe to do so.

COVID-19 Google Trends travel insurance COVID-19
  • Virtual travel

Life under lockdown could be misery for fellow travelers. People are searching for ideas to keep their love of travel alive so that when it’s safe to get back out there, they’ll all be in the right headspace to jump right back in. And the best way to be traveling without having to travel? Virtual travel! 

COVID-19 Google Trends Virtual Travel

For now, you can write about several virtual travel tours that can be done at home.

2. Medical & Healthcare

The ever-growing demands of the people on healthcare cannot be undermined. At times like this, any content surrounding genuine healthcare tips, for example, will surely garner attention. There will be a lot of questions about COVID-19. As the situation changes, you can help connect your readers to the resources and support they need.

Here are the next COVID-19 Google Trends search terms:

  • Vaccine COVID

In the event of a deadly outbreak, our minds turn to vaccines. In fact, the best protection against this virus is a safe and effective vaccine. More than 30 companies and academic institutions are racing to create such vaccines, hoping to find one savior for the world.

So how about providing the public some good news for a change? Peter Diamandis has a blog that does exactly that. 

COVID-19 Google Trends Vaccine COVID
  • How to make DIY Face mask

Covering your mouth and nose is one more thing people should do in addition to social distancing and hand washing to slow the spread of coronavirus. As the global spread accelerates, the do-it-yourself response to the shortage of personal protective equipment (PPE) is becoming increasingly popular.

COVID-19 Google Trends How To Make DIY Face mask

There is no one design that is the consensus gold standard for a DIY mask. There are patterns floating around everywhere, and studies have shown that any face covering is better than nothing.

  • COVID-19 social distancing

6 feet. That’s how much space required between two people for effective social distancing. It means limiting close contacts and avoiding large crowds and groups. Since it has affected our everyday lives, the search term for this particular keyword is sure to increase.

COVID-19 Google Trends COVID-19 social distancing

Content ideas such as do’s and don’t of social distancing or things to do during the social distancing period seem like good topics that will bring awareness to your readers. Even the article you’re reading right now is an example of the keyword social distancing in it!

  • Coronavirus relief efforts

Governments around the world are rolling out financial relief measures and programs to support businesses impacted by the COVID-19 pandemic. 

Public figures, high-end fashion brands and conglomerates all over the world are contributing by donating millions of dollars to support communities affected by the pandemic. 

COVID-19 Google Trends Coronavirus Relief efforts
  • When will COVID-19 end

One question that is sure to have a surge in search and likely to be on everyone’s mind a lot: When will COVID-19 end? The short answer is, no one can say for certain. 

It is said that the situation is likely going to get worse before it improves. In the meantime, keep practicing all of the hygiene and lifestyle habits you’ve been hearing over and over.

COVID-19 Google Trends When will COVID-19 end

3. Business & Technology

Sometimes change is so vast and dislocating that it is hard to tell disaster from opportunity. Patterns of work are becoming more fluid and mobile which sees a great evolution of work in the near future.

Take note dear bosses: so long employees are equipped with your company’s infrastructure, a usable laptop (and Wifi connection), just about anyone can work from home.

Moving on to the next category of the COVID-19 Google Trends search terms:

  • Virtual meetings

When face-to-face meeting is not an option, the next viable options will be via virtual meetings. Video conferencing software like Zoom, Skype, Facetime, and Google Hangouts have since seen growing demands from users. COVID-19 has established an option for virtual participation as the norm, rather than the exception, going forward.

COVID-19 Google Trends Virtual meetings
  • Work from home app

More and more companies, in a bid to contain the spread of COVID-19, are asking their employees to work from home. Fortunately, technology helps maintain cooperation and productivity.

Be it video conferencing, keeping track of work or collaboration apps make remote working a smooth process. Plenty of apps these days provide great services, why not write an article about it when people are looking for them?

COVID-19 Google Trends Work From home App

4. Work and Education

The COVID-19 Google Trends search terms that are most relevant to us. While we know the impact of this virus will be far-reaching and prolonged, have you wondered what it might mean in the longer term for work and education sectors?

In the coming months, governments will have to make difficult choices about their investments in education. So is the world of work that threatens the wellbeing of millions across the globe.

  • Online classes

It’s online learning’s big moment and education is about to get revamped just as much as the industries that are going to work remotely. When it comes to education, a digitized online class isn’t new but it is magnified by the pandemic and school closures. 

Thankfully, we’re fortunate enough to have unprecedented technology to answer the challenge we’re currently facing. 

COVID-19 Google Trends Online Classes
  • Free online courses

With millions of people stuck at home to save lives, it is an opportunity to learn and develop new skills. There are literally thousands of virtual university courses (known as Massive Open Online Courses or MOOCs), online learning platforms (like Coursera) and one-off videos to help you exercise your brain and fight back the boredom – without spending a penny.

If you have 30 minutes to spare, there are tons of free online courses you could be tackling with all that time you’d spend at the gym or hanging out with friends.

COVID-19 Google Trends Free Online Classes
  • Staying productive

While this time is challenging and traumatizing for many, it also represents an opportunity to take advantage of a valuable resource: time. Yet, many people are complaining that they aren’t as productive as they want to be. Have tips to share? Spill it out in your next article!

Until we can all see the light at the end of the tunnel, the best we can do is to keep moving forward.  What better way to do that than to remove the distraction of COVID-19 and get some work done?

COVID-19 Google Trends Staying Productive
  • Online marketing during coronavirus

No matter what industry you’re in, or what type of business you have, now is NOT the time to halt your online marketing efforts. Online marketing will still be one of the most effective ways to reach your target audience. 

Those who utilize this opportunity and invest smartly in things that matter most during the downtime will emerge victorious when all these come to a halt. Remember, the best defense is to do what is necessary to still be standing after the storm.

COVID-19 Google Trends Online marketing during coronavirus

5. Home & Entertainment

With much of the world under lockdown, the time spent online has exploded. It’s become a way for millions of quarantined people to pass their time and stay connected to others without spreading the virus. Here’s how people are spending their time at home to keep themselves sane:

  • Shopping online during a pandemic

Shopping is an essential part of any country’s economy. A survey by Search Engine Land found that people are spending on average 10-30% more online. 

While online commerce was already making steady inroads in retail’s market share, the pandemic has shut down brick-and-mortar retail drastically. E-commerce giants such as Amazon are set to benefit, as will the online channels of many established retailers such as Costco, Target and Walmart.

COVID-19 Google Trends shopping online during pandemic
  • Home workout

Although gyms have been forced to close their doors, many are following a home workout routine by fitness trainers and online resources. 

Even if you’re not much of a fitness fan, you may draw back from the prospect of staying indoors for a few weeks while barely raising your step count. Exercise is vital for our mental and physical health and is arguably more important than ever during periods of self-isolation.

COVID-19 Google Trends Home workout
  • Games to play at home

Having fun isn’t only for kids. Studies show that playing online games as an adult can do everything from help you to tackle your stress to boost your overall well-being—something that we all need during these heavy times. 

So while we’re all at home, why don’t we actively help the fight against the COVID-19 by downloading some games?

COVID-19 Google Trends Games to play at home

* BONUS: Food & Beverages

Nothing – not even a COVID-19 global pandemic – should come between humans and food. Believe it or not, food has an amazing ability to bring people together. When people want comfort, many people turn to food. Let’s see what people around the world are frantically searching for these days in the comfort of their homes.

  • Quarantine cooking recipes

Now more than ever, home is where many of us are seeking refuge and solace in light of the novel coronavirus. Gone were the days of weekends brunch and after work happy-hours with friends – people are opting to cook their own meals using ingredients they have on hand. 

We’ll see the rise of many talented cooks by the end of this pandemic.

COVID-19 Google Trends Quarantine Cooking Recipies
  • Instant noodles

People around the world are stockpiling in necessities and the first thing that gets taken off the shelves? Instant noodles. In Vietnam alone, instant noodles had a value growth of 67% as locals prepared for the worst-case scenario. 

They are delicious, and as the name suggests, can be made in an instant. One need not be a chef to have a delicious meal. It’s no surprise that the demand for this staple item across every supermarket is sure to get sold out.

*Silent prayers to those who mainly depend on instant noodles during this hard time.

COVID-19 Google Trends Instant Noodles
  • Bread

Hand sanitizers and toilet papers are quarantine essentials during the COVID-19 pandemic. Who would have thought that people will be hoarding bread too?

If you’ve been on social media lately you know everyone and their brother is jumping on the bread-baking bandwagon, to varying degrees of success. Just look at the spike in search of bread!

COVID-19 Google Trends Bread
  • Dalgona coffee 

Dalgona coffee, originated from South Korea is one of the early “quarantine trends” that have cropped up during this uncertain period of time.

According to Google Trends, the phrase “dalgona coffee” was basically nonexistent until January 26 of this year, when there was a tiny blip of interest. And since March 1, Google search interest for dalgona coffee has spiked as you see in the picture below.

Did you try making your own Instagram-friendly drink too?

COVID-19 Google Trends Dalgona Coffee
  • Food delivery

Food delivery has doubled since the coronavirus outbreak, according to data from Yelp. With cities around the world on partial or total coronavirus lockdown, delivery services have become a lifeline for customers. Consumers are calling to have takeout food delivered. 

Besides the frontline doctors and nurses, let’s hope these soldiers stay safe at war too. 

COVID-19 Google Trends Food Delivery

Conclusion

We’re embracing the culture of working from home and dealing with almost everything online. And we’re doing it just fine. If you haven’t, it’s time for you to consider pivoting your efforts and switching over to online marketing. 

See if any of the content ideas for blogs relevant to COVID-19 Google Trends mentioned above can be applied to your businesses. To save your precious time, do further research with a content idea generator; BiQ’s keyword intelligence module (Content Ideas feature) and start creating your next best article.

 * Here’s your instant access to BiQ’s sign up page: https://app.biq.cloud/sign-up

As we come to the end of this article, “Content Ideas Amidst COVID-19’s Social Distancing Period”, here’s wishing all of you well.

If you’re not in the line of delivering the latest news of this pandemic, try turning your direction to creating or sharing topics that are positive and express hope. And if you want to send me an update from your part of the world, please reply in the comment section below and let me know how things are going.

We’ll get through this. Stay safe and stay indoors.

About Winnie
Winnie is a copywriter and digital marketer in the vast world of SEO and marketing. She's as curious as she can be; constantly hunting for answers to her questions, never saying no to new experiences. When she's not spending her time typing up a storm, she is at home keeping up with her never-ending movie marathon & self-improvement books.