If your business relies on organic traffic and search engine rankings to attract leads and sales, then you know why it’s essential for you to rank high for the critical keywords in your industry. You don’t need to manually find your keyword on Google to know where you are ranking.. Use the best rank tracking tool to help you with that.
You will learn:
- The reason why you need to monitor your keyword ranking
- Get to know the top 7 rank tracking tools
- What you need to know to choose the relevant tool for your business
- How to choose the suitable keywords to optimize and track
The first thing to do before setting up a relevant SEO strategy is to accurately assess your website’s current ranking. The purpose of this is to understand exactly which keywords you rank on, and which page of Google your website is currently positioned on.
By tracking your search engine rankings, you can also find opportunities to improve your SEO.
However, it’s nearly impossible to track the rankings of your pages manually. That is why you need to use tools for rank tracking to check the rankings of your web pages.
Since there are a lot of tools on the market, I have collected the best 7 rank tracking tools here. Let’s find out which one is suitable for you. You can also know how to choose the relevant keywords to track and optimize in this article.
Why do you need to track your rank?
The truth is the top page listed in a Google search has an average click-through rate of 32%. That means the higher you rank, the more traffic you can get to your business.
You might have known that there’s a lot of work involved in SEO. Thus, 57% of marketing executives say that on-page content development was the most effective SEO tactic, which includes optimizing your keywords. But before that, you need to do one thing: Know your ranking. You need to collect your rankings for each keyword to create the right strategy for optimization.
These are some of the benefits that a rank tracking tool can help you.
#1. You can have a snapshot of how Google thinks your content measures up.
On the first page alone, the first five organic results account for 67.60% of all the clicks.
The first question that rank tracking can help you answer is, are we generally trending up? Or are we generally trending down? Rank tracking software works wonderfully to show you this.
If you’re an agency, you can say, this is where your rankings were when we started doing all this SEO work. We’ve done all this SEO work, and this is where you are today. So rank tracking can help you demonstrate the benefits you’re giving to your clients or the impact of SEO work you’re doing in-house.
#2. You can determine the right keywords to optimize.
For each keyword, your ranking could be high or might also be low. The thing is, you do not have time to optimize all the keywords you have generated for your business. You need to shortlist and choose the most suitable one.
After knowing your ranking with tools, you can see some data like search volume, average ranking, how your competitor doing, the search volume, etc.
Thus, it is important to note that keyword positions affect optimal prioritization on the search engine. So, it may be easier to move from position 18 (on the second page) to the first page, rather than being ranked on a keyword that does not appear in the first 10 pages of Google.
#3. You can measure the evolution of your ranking position.
Everything changes very quickly on SERPs (search engine results pages), so you need to be vigilant. It is essential to monitor your position regularly and establish alerts.
A technical update, new links (backlinks), Google algorithm update, or content on your website, maybe the cause of a rise in your ranking
#4. You can identify optimization opportunities.
Another question that rank trackers can help you answer is, what terms are we ranking well for? You can also make comparisons. By analyzing rankings and traffic, you can measure the impact of your SEO efforts, identify strengths, weaknesses, and practical solutions to optimize your SEO.
It is really valuable for identifying specific optimization opportunities. In the local finder results, you can get a number of terms ranking in positions 1, 2, and 3; That means they’re actually in the local pack. But there’s a bunch of terms that are also ranking in positions 4 to 10. It would be extremely valuable for business if you can get into the pack. Any of these terms in positions 4 to 10, they’re basically just on the cusp of breaking for you to get into the local pack.
The top 7 best rank tracking tools
Rank tracking tools help you track the rankings for multiple keywords overtime on search engines and URLs. Some of these tools also come with features like geo-targeting, keyword suggestions, tracking for desktop and mobile search rankings separately, and more.
BiQ Cloud is an SEO tool driven by AI. It’ll allow you to track your keywords, improve your content and beat your competition. There are 4 features: Keyword Intelligence, Content Intelligence, Rank Intelligence, and Rank Tracking.
To know your keyword ranking, you can use the feature Rank Tracking.
There are simple ways to use Rank Tracking. You just need to enter your domain name, choose your location and language. You will not only receive your average position, but also daily rank movement, the ranking distribution, and the top 5 keywords.
This feature helps you to see the full picture of your performance on both desktop and mobile views. You can gain valuable insights into your ranking progress with the advanced metrics.
If you want to have a big picture of your rank drops or fluctuation, this feature can show you.
SEMRush is the best rank tracker tool for monitoring your keyword rankings. It is a complete SEO toolkit and is preferred by many digital marketing professionals.
With the help of SEMRush’s position tracking feature, you can track and monitor the movement of your site’s keyword rankings. The tool also shows which search terms are in the SERP features like the featured snippets, Google site links, or knowledge panel.
It gives you an overall landscape of your rankings by showing you how many search terms are in the top 3, 10, 20, and 100. You can even see your ranking distributions over time.
Another powerful feature of SEMrush is that you can track your competitor’s keywords as well. You can add up to 10 URLs of your competitors and track their search engine performance.
Ahrefs is another excellent rank tracker tool. Similar to SEMRush, it is also a comprehensive SEO and digital marketing platform.
With the help of its Rank Tracker feature, you can add your website or connect your Google Search Console account with Ahrefs to import projects. Next, add the keywords you want to track to your Ahrefs dashboard.
Ahrefs shows you an overview of your search engine rankings. You can see your visibility percentage, average position, traffic, SERP features, and changes in position.
For each keyword, you can see their current position, search volume, total traffic they are getting, keyword difficulty, and if the keyword is in a SERP feature like the “People also ask” section.
SE Ranking is an all-in-one keyword rank tracking platform. It is the top pick for a rank tracking software tool among business owners, digital agencies, and SEO pros. It ensures accurate real-time rankings of your website’s keywords across major search engines based on country, city level, and region.
Additionally, the software offers a range of tools to help control SEO rankings. This in-depth website audit tool can help push a website’s ranking to the top ten search results and the backlink checking, which is important for link building. Besides, the monitoring tool provides data on key parameters and backlinks.
Moz Pro’s Rank Checker
Moz Pro’s Rank Checker is a great tool for all those who wish to track the rankings of their pages on search engines.
It fetches the ranking data and stores it so that you can compare your ranks with ease at a later stage. You can also select limited data and track it over a long period to see if your efforts are bringing about a change in your SERP rankings.
This tool supports all the major search engines, i.e., Google, Yahoo!, and Bing. It also lets you check your rank both locally and globally. That’s not it. You can also monitor the rankings of your competitors using this tool.
Authority Labs is one of the simplest tools for rank tracking out there. All you need to do is enter your target keyword, domain name, select the search engine and location, and the device.
The tool will fetch your rankings from the top results. And if you want to find local search results, you can even enter the name of your city in the search box.
It offers mobile-specific results and also gives you daily updates on your rankings. Not all rank trackers give you daily data, and this daily rank checking feature will allow you to always know where you stand and react to changes as they happen.
AccuRanker claims to be the world’s fastest and most accurate rank tracker. Whether that’s true or not, it’s impressive how it gives you instant, on-demand ranking updates when you need them. As you may have noticed by now, that’s not a feature that all rank tracker tools offer.
It comes with on-demand ranking updates, keyword refreshes every other hour, and data updates in just a few seconds.
You also get easy custom template reporting that you can customize for your company logo. The platform also has in-depth analysis and a wide range of metrics that you can filter in countless ways.
Consider these 3 things to choose the best tool for you:
One of the most important considerations when buying anything is whether you have the budget for it. This applies to investing in an SEO rank tracker as well.
One thing to note here is that the more features an SEO rank tracker have, the higher the price tag. So, look for a quality rank tracker that doesn’t come bloated with features you’ll probably never use. Doing so will save you money while getting one of the best tools on the market.
If you are wondering the price of BiQ, here is one good news for you. The main advantage of using Rank Tracking is that you only pay for what you need.
With prices categorized on customers’ needs, you can get daily tracking updates, add keywords to the tracker, obtain a PDF report, and many others.
#2. Ease of use
Depending on how tech-savvy you are, ease-of-use is another factor to consider when choosing an SEO rank tracker. The easier it is to use, the more time you save. Fortunately, thanks to advancements in technology, many rank trackers are designed with ease-of-use in mind. All you have to do is input the relevant keywords and parameters and the tool will do the rest.
For example, you can see that the tool BiQ only requires you can input your URL or domain name, then select location and language.
The data showed also in minimalism style, easy to read and navigate.
While rank tracking is a simple process, you’ll need to invest in a rank tracker with more features than just rank tracking. This will help you better understand your overall SEO performance. On the same note, look for features you’ll actually use.
Some of the most useful features that SEO rank tracking tools can provide include:
- Historical data, enables you to research keywords and their performance over the years.
- Accurate keyword positions to help you clearly understand your content’s achievements.
- Data that can show you how keyword rankings influence your organic traffic.
- Search volumes, show companies how many people searched for a keyword during a specific time.
- Potential organic traffic that can help you understand different ways to achieve a higher website ranking.
Pay attention to your search term before you track
The search terms that are displayed in SEO ranking reports are the keywords people use to search for specific information.
The goal of Keyword Tracking is to find opportunities for keyword optimization and to enhance your website’s presence on search engines. So from beginning to end, you need to know which keyword to track and what keyword will be your target.
Normally, there are 2 common types of keywords. Short-tail keywords are much more general search queries consisting of one or two words, while long-tail keywords consist of three to five or more words.
When searching for more specific results, web users tend to type a longer query (i.e.: a long-tail keyword) into Google or another search engine in order to get more relevant results. In contrast, if they are only searching for a general topic, they’re more likely to enter a short-tail query of one or two words.
Although the most valuable traffic usually comes from long-tail keyword searches, short-tail keywords are still important for driving traffic to your website and raising brand awareness.
You should know your keyword types and track them carefully.
Tracking your search engine rankings is essential to ensure that you remain relevant to your target audience, and they can find you with ease.
By using a rank tracking tool, you can monitor any changes in your rankings and make changes to improve them.
After all, this can help you increase your traffic and reach. There are a number of great tools for you to choose from, like BiQ, SEMRush, Ahrefs, SE ranking, Moz Pro, Authority Labs, and AccuRanker. So you need to carefully go through and try to know which is the best for you.
Easy to use and carry a lot of useful features, BiQ is one tool that I recommend you should use. The range of helpful features, from rank tracking, advanced filter, data explorer, tagging to position zero tracking, can help your SEO work.